Situated on Chicago’s Magnificent Mile, the new David Yurman boutique has a two-story historical façade that was maintained and restored to its original condition. Conceived by the Yurmans, the boutique reflects the brand’s aesthetic and the family’s unique artistic expression. The entrance lobby features a heritage wall that visually narrates the Yurmans’ journey from art to jewelry with examples of David’s early sculptures and wearable art pieces alongside more current designs.
The boutique is 3,250 square feet and the store’s interior was inspired by the colors of the brand’s most iconic gemstones and the hues in Sybil Yurman’s paintings hung throughout the space. These subtle shades were introduced sparingly in the boutique through the use of rich fabric upholstery covering various vintage and custom-made furnishings.
The store’s focal point is the central display column, featuring six cylindrical vitrines placed around a pillar of metal rods, reminiscent of the metal strands used in the crafting our jewelry. This dynamic feature acts as a focal display for our most iconic pieces, and invites patrons to meander through the space. In the main area, violet motifs that were hand-applied over white gold leaf on decorative panels offer a subdued elegance.
Other distinct features include a men’s jewelry area and a private salon. The men’s area has a distinctly masculine feel created through the use of darker materials and found objects. Vintage furniture and decorative elements alongside simple, natural materials are a nod to Evan Yurman’s creative workspace, Noumenon, in New York.
During the opening month, David Yurman will join EXPO CHICAGO as a first-time sponsor with a special exhibition located in the VIP Collector’s Lounge. The exhibition, The Voyage From Art to Jewelry, running from September 13th– 17thwill feature iconic and new collections, as well as David Yurman’s earliest designs and sculptures.
David Yurman’s Michigan Avenue boutique is located at 919 North Michigan Avenue, Chicago, Illinois, 60611.