Coachella 2019 Attractions

Coachella wrapped up last weekend and social media buzzed for 30 days, with more than 8.3 million mentions and 49.8 million engagements (likes, retweets, shares) focused on the music festival, according to international social media analytics firm Talkwalker

Influencer John Charles had two of the top trending Coachella articles on news and social over the last 30 days with 386,000 and 378,000 shares and likes, respectively, but a Vlog Squad video was number one with more than 431,000 shares and likes, Talkwalker reported.  The top three were:

Vlog Squad video – with alcohol, pool jumps and stupidity “HE SHOULD NOT HAVE DONE THIS!! (BAD IDEA) (431.6K shares/likes)

• Influencer James Charles Coachella Makeup & Lookbook 2019 video (386K shares/likes)

• Infleuncer James Charles prank (378.2K shares/likes)

 

Top mentioned celebrities during Coachella 2019

The Korean girls-band Blackpink was mentioned 1.8M times and grossed 7.9M engagements in total, more than Beyone (due to her diet and film on Netflix) with 341K mentions and 2.4M engagements.

Celebrities Mentions

1

Beyoncé

306,897

2

Ariana Grande

222,996

3

James Charles (model)

216,748

4

J Balvin

141,166

5

Justin Bieber

108,699

6

Kid Cudi

50,653

7

Nicki Minaj

49,377

8

Selena Gomez

49,000

9

Kanye West

46,788

10

Jaden Smith

31,199

Top Hashtags

 

Hashtags Mentions

1

#Coachella

2,146,586

2

#BLACKPINK

971,595

3

#BLACKPINKxCoachella_D1

470,204

4

#LISA

237,650

5

#블랙핑크 (= Blackpink)

220,837

Official Coachella 2019 Sponsor mentions

Only video and music sponsors had real impact due to venue and event names. Beverage and beauty sponsors failed in creating momentum.

Coachella Sponsors Mentions

Youtube Music

11,336

Amazon

10,440

Uber

3,572

Calvin Klein

2,914

Postmates

2,838

Heineken

1,885

Square

1,658

HP

1,180

American Express

1,080

Pantene

780

Method

632

NYX

582

Bose

567

T-Mobile

371

BMW i

245

Cupcake Vineyards

213

Red Bull

199

Absolut

181

Google Pixel 3

146

Marriott Bonvoy

34

Made by Google

8

Peets Coffee

 

 

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