Coachella wrapped up last weekend and social media buzzed for 30 days, with more than 8.3 million mentions and 49.8 million engagements (likes, retweets, shares) focused on the music festival, according to international social media analytics firm Talkwalker.
Influencer John Charles had two of the top trending Coachella articles on news and social over the last 30 days with 386,000 and 378,000 shares and likes, respectively, but a Vlog Squad video was number one with more than 431,000 shares and likes, Talkwalker reported. The top three were:
•Vlog Squad video – with alcohol, pool jumps and stupidity “HE SHOULD NOT HAVE DONE THIS!! (BAD IDEA) (431.6K shares/likes)
• Influencer James Charles Coachella Makeup & Lookbook 2019 video (386K shares/likes)
• Infleuncer James Charles prank (378.2K shares/likes)
Top mentioned celebrities during Coachella 2019
The Korean girls-band Blackpink was mentioned 1.8M times and grossed 7.9M engagements in total, more than Beyone (due to her diet and film on Netflix) with 341K mentions and 2.4M engagements.
Celebrities Mentions
1
Beyoncé
306,897
2
Ariana Grande
222,996
3
James Charles (model)
216,748
4
J Balvin
141,166
5
Justin Bieber
108,699
6
Kid Cudi
50,653
7
Nicki Minaj
49,377
8
Selena Gomez
49,000
9
Kanye West
46,788
10
Jaden Smith
31,199
Top Hashtags
Hashtags Mentions
1
#Coachella
2,146,586
2
#BLACKPINK
971,595
3
#BLACKPINKxCoachella_D1
470,204
4
#LISA
237,650
5
#블랙핑크 (= Blackpink)
220,837
Official Coachella 2019 Sponsor mentions
Only video and music sponsors had real impact due to venue and event names. Beverage and beauty sponsors failed in creating momentum.
Coachella Sponsors Mentions
Youtube Music
11,336
Amazon
10,440
Uber
3,572
Calvin Klein
2,914
Postmates
2,838
Heineken
1,885
Square
1,658
HP
1,180
American Express
1,080
Pantene
780
Method
632
NYX
582
Bose
567
T-Mobile
371
BMW i
245
Cupcake Vineyards
213
Red Bull
199
Absolut
181
Google Pixel 3
146
Marriott Bonvoy
34
Made by Google
8
Peets Coffee
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