Zig Mentality × LAVA Records

INTRODUCING ZIG MENTALITY

ZIG MENTALITY is made up of brothers Jig Dubé [bass, lead vocals], Liam Dubé [lead guitar] and Quinn Dubé [drums, backup vocals]. The band, formerly known as dubé, has received over four million streams across their catalog to date. In 2017, they unleashed their independent debut single “Pretty Girls On Bikes,” which surpassed half-a-million Spotify streams. The 2018 single “Stoned Love” put up equally impressive numbers, and Brooklyn Vegan proclaimed them, “a tight, loud band, and they don’t shy away from crisp production or big hooks.”

In between tours with the likes of COUNTERFEIT. and cleopatrick, ZIG MENTALITY graced the stage of Northern Invasion alongside icons, such as Tool and Alice In Chains. During 2019, the band inked a deal with LAVA Records and hit the studio with producers Sacha Skarbek and Florian Reutter to work on their forthcoming release.

Stay tuned for more from ZIG MENTALITY!

ABOUT ZIG MENTALITY

An Ottawa trio of brothers—Jig Dubé [bass, lead vocals], Liam Dubé [lead guitar] and Quinn Dubé [drums, backup vocals]—proudly live up to their chosen name on their self-titled LAVA debut. “ZIG MENTALITY means being ready to adapt and grow,” exclaims Jig. “A zig is a sharp change in direction, so we’re willing to keep an open mind and break rules. That goes for the fact that we’re playing rock music our own way. If you come to one of our shows, there are mosh pits, stage diving, and crowd surfing, we want young people to benefit from the vibe we offer.” As kids in the Canadian capital, the boys grew up surrounded by instruments, obsessed with music, they began busking throughout Montreal and Toronto. By middle school, they hosted parking lot performances before and after OSHEAGA Music and Arts Festival, Ottawa Blues Fest and Bonnaroo. It wasn’t long before residents started calling cops to shut down their outdoor rock shows. The brothers moved the shows indoors, to the homes of their friends, and hosted parties of their own. These gigs became the stuff of local lore and established them as hometown heroes. During 2019, they inked a deal with LAVA and hit the studio with producers Sacha Skarbek and Florian Reutter, recording in Orange Lounge Toronto and their own basement. Culling equal inspiration from Queens of the Stone Age as well as Kendrick Lamar and Rage Against The Machine, they emphasized live bass at the forefront, breaking from tradition even further. In the end, ZIG MENTALITY embodies what punk has always been about but with a sound belonging in the 21st century.

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