ZHU UNLEASHES NEW SINGLE AND VIDEO, I ADMIT IT FT. 24kGoldn
I Admit It Fashion Show On Luminosity Gaming Stream On November 13
Watch Official Video Here
Download / Stream I Admit It Here
ZHU explores an eerie, enticing sonic landscape with characteristic cool, flitting from the ethereal to the visceral, on his new single, I Admit It featuring 24kGoldn, who contributes a scintillating verse. 24kGoldn currently tops Billboard’s Hot 100 with his Platinum single Mood featuring Iann Dior. Released today by Astralwerks, I Admit It is available HERE.
The accompanying video unfolds on the production floor of a factory where the machinery has been repurposed to produce ZHU’s fashion line, which exudes an erotic, industrial sensibility. The unexpected combination of plastic, lingerie, work boots, kimonos, protective gear and faux fur, in shades of orange and black, is informed by hazmat imagery, filtered through a sensual, futuristic lens. After the robotic assembly line wraps up production for the day, the workers slip into pieces from the stunning, forward-thinking collection and take to the improvised factory floor catwalk ZHU and 24kGoldn perform. View the video, which was directed by Joey Vitalari, HERE.
Today, ZHU announced his November 13 fan exclusive I Admit It fashion show advance screening, which will take place in downtown Los Angeles. The event will also include a never before seen Blacklizt set. A limited number of passes are available for the advance screening. Attendees will be selected in a random drawing. Fans can submit their names HERE and can find all COVID protocols that will be enforced at the event. The I Admit It fashion show and Blacklizt set will premiere on Luminosity Gaming’s live Twitch stream later that night. The stream can be seen at https://twitch.tv/lgloyal. Additionally, ZHU will be the music director for EGLX 2020, along with hosting the rising stars each day of the four day extravaganza.
Adrian Montgomery, CEO of Enthusiast Gaming, the parent company of Luminosity Gaming, commented, This is our 2nd collaboration with ZHU. There is a natural fit between his music and our gaming audience, and we look forward to continue to partner on unique content experiences. After debuting on Luminosity Gaming’s Twitch channel, the fashion show will be available for viewing on ZHU’s YouTube channel.
ZHU gave fans a preview of the I Admit It merchandise collection, which features designs seen in the video. Items that will be available for purchase are faux fur coats, plastic duffle bags, plastic perforated hazmat suits, airbrushed sweaters, trench coats, a cape with accent orange stitching, and many graphic tees and long sleeves. ZHU worked alongside his creative director, Emmy Slattery, to create a peerless array of merchandise. Get a glimpse HERE. The Fall/Winter 2020 line will be available for a limited time in ZHUߣs online store beginning November 16 and at his pop-up store in downtown Los Angeles from November 17-21. Reserve a spot at the pop-up HERE.
I Admit It is the follow-up ZHU’s Risky Business. Flaunt, which premiered the official video, said, [ZHU] is a creative force and an effortlessly cool tastemakerߪaligning with ZHU’s whole image, [Risky Business’] is mysterious and raises curiosity in every sense. Dancing Astronautpraised it as another example of ZHU’s mastery over his craft. View the video HERE. ZHU has been livestreaming from locations like his own CLUB ZHUM, streaming from the Zhudio, to Sand Dunes Park in Utah (as part of Virtual Lollapalooza) to Billings, Montana (Tito’s Made To Order Festival).
About ZHU:
Since emerging from the underground in 2014, ZHU has brought a cinematic sense of world-building to his music. Born Steven Zhu and raised in the San Francisco Bay Area, he began playing piano at a young age. After making his debut with Moves Like Ms. Jackson a 2014 release that drew widespread attention despite ZHU’s deliberately concealing his identity ZHU dropped his debut EP The Nightday and soon earned a GRAMMY Award nomination for Best Dance Recording for his breakthrough single Faded. Arriving in 2016, his debut album Generationwhy found ZHU illuminating his emotional life to a greater degree, in part by adding more of his lithe vocal work to the album’s channeling of desert psychedelia. It debuted at No. 1 on Billboard’s Top Dance/Electronics Albums chart. ZHU continued that sonic exploration on his sophomore album Ringos Desert, a 2018 effort featuring guests like TOKiMONSTA and Tame Impala. He has recently collaborated with Kito (Follow ft. Jeremih), Tinashe (ONLY), partywithray (CAME FOR THE LOW) and Bob Moses(Desire).
As his profile has risen over the past few years, ZHU has passionately pursued his interest in fashion, playing an essential part in the design of his fashion-forward merch. With ambitions of including a runaway at upcoming live shows, ZHU aspires to shed light on the left-of-center sensibilities of the more daring corners of the electronic-music world in all aspects of his artistry. ZHU has recently launched partnerships with Luminosity Gaming and Leica.
About 24kGoldn:
San Francisco native and 2020 XXL Freshman 24kGoldn broke into the scene late 2019 with his Platinum debut single, Valentino after signing to RECORDS/Columbia Records. Led by an initial burst on TikTok and surpassing 400 million total global audio streams, the 19-year-old showed the world his sound was universal, with the track appearing on over 40 Spotify Viral 50 lists internationally. 24kGoldn wrapped 2019 with the release of his genre-bending 8 track EP, Dropped Outta College, which had a multiple week run at #1 on the Billboard Heatseekers Chart and was executive produced by Platinum producer, D.A. Doman. The EP includes his certified-Gold single City Of Angels, which also appeared on over 40 Spotify Viral 50 charts and has over 375+ million global streams to date. Goldn legitimately dropped outta college, which he attended for Business, astutely knowing that now was the time to chase his dream. Fast forward to today, Goldn’s latest single Mood currently stands at #1 on the Billboard Hot 100 Chart, has topped the Spotify Global Top 50 Chart and earned a Platinum plaque with almost 500+ million streams in under 10 weeks. He has received praise from the Los Angeles Times, Billboard, Variety, Complex and Rolling Stone, as well as being named one of YouTube’s Artists on the Rise. Pre-COVID, he was on the road opening for Landon Cube and YBN Cordae, and performed at Rolling Loud.
About Astralwerks:
Established in 1993 in New York City, Astralwerks was the brainchild of Caroline Records staffers who saw an opportunity for a label focused on the nascent electronic and ambient scene. Now based at the historic Capitol Records Tower in Hollywood, Astralwerks has emerged as a modern, artist-first label and the #1 market share leader for dance/electronic music in the U.S. Combining a scalable, independent and global-thinking ethos with the ability to tap into the resources of a major label has enabled Astralwerks to sign such artists as ILLENIUM, Jonas Blue, Alison Wonderland, EDEN, ZHU and Alesso. As a testament to its pioneering approach, Astralwerks has amassed 30 GRAMMY nominations, taken home six GRAMMY Awards and had historic releases from the likes of The Chemical Brothers, Swedish House Mafia, Halsey, Porter Robinson, Phoenix, Eric Prydz, Fatboy Slim and many others. The label has also released such massive singles as the 5x Platinum Happier by Marshmello + Bastille and FISHER’s Losing It.
