Today, Zaytoven & Deitrick Haddon release their collaborative holiday EP, Greatest Gift, via Familiar Territory/Motown. Get it HERE.
GRAMMY Award-winning multiplatinum super producer, songwriter, and multi-instrumentalist Zaytoven and iconic gospel singer Haddon unwrap seven smooth original Christmas anthems. Powered by piano-driven production, warm R&B and upbeat hip-hop energy punctuate delicate delivery and stunning vocal runs. Holiday Bae-cation warms up the season just as much as a crackling fire does, while Make Love On Christmas brings the seduction with a big bow.
Drawing critical applause, The New York Times named it among Holiday Music for the Joyful, the Lonely and the Skeptical, going on to write the gospel singer Deitrick Haddon has over the last decade been one of the genre’s limit pushers, tugging at its musical and ideological boundaries. In the producer Zaytoven, one of the architects of Atlanta trap music and also a church-trained musician he has found a worthy collaborator.
2018 remains a landmark year for Zaytoven. He dropped his critically acclaimed full-length debut, Trap Holizay. Among a track listing of bangers, Mo Reala [feat. Future] ignited 6 million-plus Spotify streams.
Releasing a bevy of projects, he joined forces with Lecrae for the powerful, passionate, and poetic Let the Trap Say Amen in addition to re-teaming with Future for one of the year’s most-anticipated sequels, Beast Mode 2. Meanwhile, he linked up with Usher for A. Once again extending his influence, Zaytoven also starred in the independent film Birds of a Feather 2, which follows his journey. The film co-starred Kash Doll, Trouble, Al Nuke, OJ Da Juiceman, Josiah McCormick, and other surprise cast members.
Everything set the stage for an even bigger, better, and bolder 2019.