As a part of its strategy amid the COVID-19 crisis for attracting more tourists to Yucatán State and ensuring the permanence of cruise line itineraries that call there, Michelle Fridman, the state’s tourism minister, says Yucatán’s government has connected with cruise companies, port authorities and tour operators in North America and the Caribbean through an informative newsletter detailing the destination’s support for the cruise industry.
To that end, the debut Yucatán Cruise Newsletter aims to maintain promotion and interest in the Port of Progreso, the state’s main port of call, as a leisure cruise destination. The newsletter reports activities, statistics, and projections related to the cruise industry in Yucatan.
From 2015 to 2019, Progreso increased its reception of cruise ships with the arrival of 30 additional vessels, representing growth of 47.8% in the volume of annual passengers received. Passenger numbers rose to 470,418 in 2019, compared to 318,234 in 2015, an increase of 152,184 registered passengers, which places Progreso sixth among ports with the highest reception of cruise passengers in Mexico.
The State of Yucatán has extended its support to the cruise industry during the COVID-19 pandemic. As a humanitarian response, the Port of Progreso welcomed the Gulden Leeuw school ship, allowing 50 crew members to disembark and return to their homes. As cruise ports closed globally, Progreso showed solidarity by allowing 48 British passengers to disembark Marella Cruises’ Marella Explorer 2 ship on March 31. The Mexican Navy oversaw the transfer using maximum health-security maneuvers, directing passengers to Mérida International Airport and sending them home on charter flights.
Progreso continues with its port improvement plan and other urban projects. 53.4 million Mexican pesos (about U.S. $2.4 million) have been invested in the first part of the urban improvements in Progreso’s tourist area to provide passengers with areas for fun and recreation while visiting the state. Despite the COVID-19 outbreak, the “Puerta Progreso” project continues and construction work is expected to resume, with completion later this year of exhibition areas, a restaurant, and a beach club. All these improvements, along with the new International Malecon, confirm the Port of Progreso as one of the best destinations for attracting more tourists to the State.
As part of its commitment to the cruise industry, the Yucatán Tourism Board maintains its membership in the Florida-Caribbean Cruise Association (FCCA) and continues to participate in its events, such as the first FCCA PAMAC session in Jamaica and Puerto Rico in 2020 and the Seatrade Cruise Global 2021.
Significant efforts to strengthen the global industry have also been undertaken by the private sector, including the “Destination Together” platform, whereby tour operators compare data and talk and interact to be ready when cruises return to Caribbean destinations.
In addition, tour operators and local private companies continue to strengthen other tourist attractions throughout Yucatán State, offering different experiences such as archaeological, nature and colonial jewelry micro-destinations near Progreso, to ensure that overseas visitors know more of what the state has to offer.
