Throughout history, new inventions such as the wheel, fire, and the internet revolutionised how people live, relate, and work. Now, YouTube and Shopify have partnered to revolutionise content creation and e-commerce.
A recent agreement between YouTube, the world’s largest video platform and Shopify, an e-commerce giant, opened new doors for entrepreneurs and content creators.
You can now sell products from your Shopify store directly through your YouTube channel. Viewers can see items in the store and checkout without leaving your tube channel. However, checking out through YouTube is available only for US-based content creators. The integration of the two platforms makes the buying experience seamless for clients.
YouTube and Shopify
YouTube is the ultimate home of education and entertainment videos. It is one of the few platforms that allows anyone with a camera and an internet connection to become a star and get paid.
All you have to do is create content and upload it to the platform. Your content could be about anything, as long as it entertains or educates the viewers. Just be sure that your content abides by all YouTube guidelines.
YouTube does not cap the amount of money you can earn from the platform. Your potential earnings increase as your channel grows. YouTube paid a total of $300 million to content creators in 2021, with the highest YouTube earner receiving $54 million.
However, you don’t have to wait for the money YouTube pays creators. Instead, you can use the platform to promote your products and sell to the audience that views your content.
Having a Shopify store is an advantage because you can direct your YouTube audience to the store. YouTube gives you the platform to advertise your store and show people how your unique products work. You can create product tutorials or informational content that help the viewers identify the problems that your product solves.
In the past, you had to put a link to your Shopify store in the description box for your viewers to follow. However, you now don’t have to do this. The partnership between Shopify and YouTube allows your YouTube audience to buy directly from your store.
How about a Casino YouTube Channel?
Having a niche-specific channel is one of the keys to success on YouTube. For instance, you could start a casino channel where you teach your audience interesting online casino facts. You could also teach people how to play various casino games. However, remember to disclaim that your content is for educational purposes if you decide to teach people about casinos.
Viewers value honesty and appreciate learning new stuff. Therefore, ensure your content provides immense value to them.
You will still get paid by YouTube. However, you need at least 1000 subscribers to your channel and 4000 hours of watch time. For some content creators, this is the hardest part of the process. However, with value-driven content, hitting these targets becomes easy.
The idea of a channel focused on casino content is viable. However, you need to be careful with how you craft your content. Don’t make false promises or do anything that violates YouTube’s terms of engagement.
However, don’t wait to get monetised by YouTube before linking your Shopify store. You can link your casino YouTube channel to a Shopify store that sells casino products such as chips, cards, and games. Setting up a Shopify store and earning from it is easy and can be done in as little as 24 hours.
One of the advantages of integrating YouTube and Shopify is that it facilitates real-time inventory tracking on YouTube. Therefore, your customers on YouTube can see how many pieces of a product are left in your Shopify. This saves them from the inconvenience of being redirected to a different site only to find the product is out of stock.
Shopify’s partnership with YouTube aims to support content creators who have entrepreneurial ambitions. The partnership with YouTube is the latest after the e-commerce giant initially partnered with Facebook and TikTok. However, the partnership is significant since YouTube is the biggest video content platform.
Parting short
Content creation on YouTube is one of the significant ways people earn today. However, most content creators are also nurturing entrepreneurial and sales skills. They promote various products through their channels and have online stores where they stock them. The partnership between YouTube and Shopify is good news for all content creators who sell merchandise through Shopify. Their customers now have a seamless shopping experience. You can join the content and e-commerce revolution by starting a YouTube today channel and synchronising it with a Shopify store.
