While the world prepares for what may be the most meaningful Olympic Games in recent history, Xfinity– the Comcast brand providing internet, video distribution, wireless and electronic home security services for Team USA (and for Team USA in 2022, 2024, 2026 and 2028)– will release an ad called “The Song.” This ad will air nationally tomorrow ahead of the opening ceremonies and continue through August 8. The ad – which was released earlier this month in select markets and digitally –takes the timeless tradition of the Olympic Anthem “Bugler’s Dream” and features people from all walks of life humming the iconic seven notes in E-flat major: BUM—BUM—ba-ba-ba-BAH-BAH!
To extend the campaign and spark pride and support for Team USA, Xfinity today launched the #XfinityFanthem Challenge which invites consumers to sing, hum, perform and play their own renditions of “Bugler’s Dream” via TikTok. Olympic Swimmer Brad Snyder, Winter Olympian Brianna Decker, NASCAR Driver Kevin Harvick, E-Sports star Bugha, TikTok Creators Luna the Pittie, Cole Brown, the Philadelphia Eagles Dance Team, the Philly Phanatic and more have partnered with Xfinity to create content and share their take on the song at #XfinityFanthem starting later today.
Listen to “The Song” HERE.
Watch the #XfinityFanthem compilation HERE.
“The Song” and #XfinityFanthem was created with support from advertising agency 72andSunny.
