Wiz Khalifa and Makua Rothman Link Up with Ozium to Drop “Clear the Air”
NEW YORK – Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua Rothman have teamed up with Ozium to drop “Clear the Air,” a bold single and music video that challenges cannabis stigma while celebrating music, surfing, and car culture.
For over 50 years, Ozium has been a trusted name in air care, known for its ability to combat airborne bacteria rather than just masking odors. It’s become a go-to for cannabis enthusiasts and hip-hop artists, with over 50 rap shoutouts (including one from Wiz himself).
Now, Ozium’s “Clear the Air” campaign—developed with Madwell—embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle, and self-expression.”
Wiz adds: “Clearing the air isn’t just about smoke—it’s about energy, good vibes, and keeping things fresh. I’ve been rocking with Ozium forever, so this just made sense.”
The campaign also includes a sweepstakes for exclusive merch featuring custom jewelry by If & Co, including the Ozium bracelet worn by Wiz in the video.
“Back in the day, Ozium was our go-to to clear the air,” adds Rothman. “Now, we use it for everyday life—thank you for always being there, Ozium!”
About Ozium:
For over 50 years, OZIUM® has been the go-to air care brand for everything from kitchens to cars and gyms. Initially made to combat airborne bacteria, OZIUM® became a stoner favorite, earned rap shoutouts, and even made an appearance on Seinfeld. OZIUM® keeps the air clean wherever life takes you.
About Madwell:
Independent, founder-led, and creative-driven, Madwell has been redefining effective marketing for over 10 years. By embracing diverse perspectives, the Madwell team creates innovative campaigns rooted in authentic storytelling and cultural impact. More at Madwell.com.
