Please meet UK pop provocateur Willow Kayne, who has shared her new single “I Don’t Wanna Know” today. Listen here at all DSPs.
After releasing a slew of independent singles, Willow signed with Sony this year and released her major label debut single “2 Seater” just a few months back to buzz and acclaim, even receiving early love from BBC Radio 1. Now, the 19 year old is throwing her hat in the ring as one of the most vivid, genre-blurring pop provocateurs in music today. A keen visual artist with influences as far-reaching as fashion design giant Nigo and production mastermind Pharrell, she pools together the most lucid touchpoints of all her inspirations to build a sound as diverse as her creative palette. Willow can trace this eclecticism directly back to her childhood, being raised by a hip-hop and house-obsessed father and a mother who produced videos for the likes of Erasure and the Prodigy. James Brown, Nas, and MF DOOM were all significant early influences, and soon she was making her own musical discoveries, falling hard for artists as diverse as Tyler The Creator, the Sex Pistols, Gorillaz, and Portishead.
Teaming up with UK hitmaker Oscar Scheller, “I Don’t Wanna Know” takes all of the attitude Willow has started to become synonymous with and ramps it up to 11 – taking cues from the old school rave culture that she is obsessed with by sticking a middle finger up to trolls over a drum & bass indebted production. It’s a high energy example of just how unpredictable a talent Willow is, and how easy she makes it look; the track is packed with hilarious one-liners that cut those who have bullied her online to size. An empowering anthem that deals with real life issues with a sense of confidence that feels refreshing in the landscape of pop today. The official video, along with a debut project and a HUGE announcement are all coming soon…
Watch previous music video “2 Seater” here.
“…a future star…” – i-D Magazine
“…playful lyricism, smooth refrains, and ‘90s-indebted grooves.” – NME
“…the artists that stick out from the pack are always those who are willing to switch things up, and quite clearly, Kayne isn’t afraid to do so…” – Lyrical Lemonade
“The Gen Z talent links together huge opposing forces, creating her own potent brand of rebel-pop.” – Clash Magazine
“A sizzling rallying-call from the Bristol-based artist all about living your own life and doing your own thing, ‘Two Seater’ blends rap verses with 90s-tinged pop influences, resulting in an instantly catchy debut.” – DIY Magazine
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