VEVO “DSCVR ARTISTS TO WATCH” FOR 2022
WILLIE JONES LIVE PERFORMANCE: “GET LOW GET HIGH“
Vevo, the world’s leading music video network released the complete list for its highly-anticipated Vevo “Artists to Watch” 2022 campaign. Beginning November 1, Vevo’s DSCVR ATW will showcase engaging, high- quality live performance video content from the class of 2022, with two unique performances from each artist, shot exclusively for Vevo.
Born out of Vevo’s taste-maker series and brand DSCVR – “DSCVR Artists To Watch” is now in its 8th year and consists of 21 global artists whom Vevo has tipped to break through to the mainstream.
With over 500 submissions, Vevo’s DSCVR ATW program is one of the most highly anticipated and competitive lists to appear on, as the artists and bands that make it receive critical exposure and promotion that help propel their careers. ATW artists and bands will be marketed and featured in Vevo’s expert music video programming via playlists and editorial features across Vevo’s network, including YouTube and connected TV platforms, such as Pluto TV, Samsung TV Plus, and Apple TV.
Vevo has a long history of supporting and introducing emerging artists to new global audiences and its DSCVR ATW champions emerging artists through live performance content. Alumni include now-household names such as Billie Eilish, Pop Smoke, Sam Smith, EarthGang, Guaynaa, Lewis Capaldi, Arlo Parks, Maggie Rogers, James Bay, Jorja Smith, and more.
Speaking to their Vevo DSCVR “Artists To Watch,” the live performance video for “Get Low Get High,” that’s streaming everywhere as of today, Willie Jones says, “I’ve watched so many of these DSCVR videos over the years, it’s cool they continue to support artists that are on the cusp of doing big things. Happy that they chose just one country artist this year and even happier that it’s me!”
Justin Prager, Vevo’s Senior Director/Music Programming, shares, “The tides are turning in country music, and Willie is one of the big reasons why. Ever since I first saw him perform over three years ago, I knew he was something special. With his soulful voice and southern swag, he’s bringing a whole new sound to the genre. It’s game-changers like Willie that make us so proud of ATW’s class of 2022.”
Vevo’s global in-house production teams worked closely with the artists and their teams to shoot all content in accordance with the CDC’s COVID-19 safety protocols. All content was shot in 2022.
The Vevo DSCVR Artist to Watch 2022 campaign is sponsored by Ray-Ban Stories, built in partnership with Facebook.
Vevo’s 2022 DSCVR “Artists to Watch” are:
Andy Rivera (Sony Colombia)
ArrDee (Island Records)
Brray (UMLE)
Chiiild (Island Records)
Clinton Kane (Columbia)
ENNY (FAMM)
EST Gee (Interscope)
Grip (Interscope)
JAWNY (Interscope)
Jessica Winter (Roya)
Lola Young (Island Records)
Mimi Webb (Epic)
Nija (Capitol)
Pip Millett (Dreamlife / SME)
Poupie (Island Def Jam)
Ronisia (Sony)
Sen Senra (Universal Music Spain / Sonido Muchacho)
Seori (88rising/ATISPAUS)
Serious Klein (The Orchard)
Wet Leg (Domino)
Willie Jones (Sony Nashville)
About Willie Jones:
Rolling Stone boldly proclaimed Willie Jones “seems an awful lot like the future of country music.” The Shreveport, Louisiana native nurtured his early musical interests from the young age of 14, proudly embracing gospel, pop, R&B, country, and hip hop influences. Possessing a gift for melody together with an authentic country voice are the cornerstones of his talents, as his lyrics speak to both traditional and a genre-expanding audience. His metaphors and similes are fresh to country ears yet are entrenched in the core values synonymous with Country Music. Following the release of his debut album, Right Now, Jones garnered the attention of country legends, eventually touring with the likes of Dwight Yoakam, Willie Nelson, Chase Rice, Eli Young Band, and took the stage at festivals like CMA Fest, Country Jam and C2C.
About VEVO
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high-quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers. Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad- supported environments. With more than 26B views across television, desktop, and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
