Whoopi Goldberg made a personal appearance at American Dream yesterday in East Rutherford, New Jersey to open Whoopi = American Dream, American Dream’s inaugural “Dream Drop.” Ready-to-wear pieces from her DUBGEE collection, a mix of new and vintage holiday sweaters and recently launched book, “The Unqualified Hostess” are now available for purchase in the shop, which is open through January 2020. Whoopi = American Dream is Whoopi Goldberg’s first stand-alone retail experience.
To celebrate the opening, Whoopi Goldberg hosted a public appearance inside the shop from 1PM – 3PM, meeting with guests and signing purchased merchandise. Whoopi’s granddaughter, Amarah Skye, was also on-site hand painting purchased DUBGEE fashions. American Dream future tenant, Sephora, hosted three Mini Lip Service stations outside the space to offer guests festive touch ups.
The shop’s interior is inspired by Whoopi’s home, with saturated walls and Art Deco furniture, creating a residential setting – décor pieces were sourced and curated from her personal collection. A DUBGEE fashion salon lives in the center of the space, allowing guests to browse and try on pieces from the collection, as well as a hand selected assortment of her holiday sweaters. A holiday dining table is featured towards the back of the shop, inspired by “The Unqualified Hostess.”
Guests will have the opportunity to experience the Whoopi = American Dream Dream Drop from November 11, 2019 – January 2020.
Hours of operation will be 11AM – 7PM, Monday – Saturday.
*Photo credit: BFA for American Dream