Wego and Singapore Tourism Board sign co-marketing campaign to promote Singapore in the GCC
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), has partnered with Singapore Tourism Board (STB) Middle East, to drive more travelers from the GCC during the winter season to visit Singapore.
Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing the unique experiences, events and all-year-round activities. Whether you are traveling solo, as a couple, with your family or looking to fuel your adrenaline, Singapore offers a spectacular array of experiences that cater to all your needs.
Singapore’s cleanliness, safety, efficient public transport, world-class attractions and quality products and services have always been attributes that attract GCC tourists to Singapore. Beyond the basics, Singapore has many deeper, inspiring stories and authentic experiences waiting for travellers to discover.
The country is a food paradise with a wide variety of halal cuisine where visitors can enjoy their meals from hawker food stalls, up to the mid-class restaurants or fine-dining restaurants. Singapore is unique because you will not only find Michelin star chefs in fine dining restaurants but also at the street food hawker stalls.
Ms. Beverly Au Yong, Area Director Middle East, Singapore Tourism Board, said: “STB looks forward to our first collaboration with Wego in the Middle East. With the wide variety of specially curated experiences available in Singapore under our brand, Passion Made Possible, we have something for every passion tribe. Whether you are a Foodie, Explorer or Action-Seeker, these activities will provide visitors with unique experiences to embrace their passions with like-minded people in Singapore to celebrate their passions with.
From the world-class galleries and museums including the National Museum of Singapore, the Singapore Art Museum and National Gallery Singapore to the high flying thrills and world’s largest wind tunnel for indoor skydiving at Sentosa, the Universal Studios Singapore™ to the local labels and artisans and the green sanctuaries, this country has everything you’re looking for.
Mamoun Hmedan, Managing Director, MENA and India, Wego, said: “We’re excited to embark this partnership with one of the world’s global metropolis. We saw a 34% increase in the number of bookings to Singapore on our platform in H1 2019 compared to the same period in 2018. Through our partnership with Singapore Tourism Board, we aim to educate travellers and showcase Singapore’s unique offerings helping holidaymakers plan and book their next trip. We look forward to forging a long-lasting relationship with our partners offering them the best travel experience.”
Singapore being a little red dot on the world map with an area of 721.5km2 and a population of 5.64m attracted 18.5m visitors in 2018. This is a testimony that you should visit this ‘City in a Garden’ to experience what it has to offer. Look out for what Wego has to offer to make your passions possible.
About Wego
Wego provides award-winning travel search websites and top-ranked mobile apps for travellers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airline, hotel and online travel agency websites.
Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.
Wego was founded in 2005 and is headquartered in Dubai and Singapore with regional operations in Bangalore، Jakarta and Cairo.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
