W Hotels of New York Launch In-House Tattoo Artist Series with Espolòn® Tequila
Guests of W Hotels will be Invited to Jump the Extensive Multi-Year Waiting List to be Tattooed by Roster of World Famous Artists
New York City (May 25th, 2017) – Today, the W Hotels of New York announce the launch of the inaugural In-House Tattoo Artist Series, inviting some of the world’s most celebrated tattoo artists to set up residence, and tattoo parlor, in the hotels’ suites. W Hotels of New York will provide guests with a one-of-a-kind opportunity to jump the artists’ extensive multiyear waiting lists. Guests will be invited to book appointments with a rotating roster of the world’s top tattoo artists including: Tuki Carter, Chris Garver, Jack Rudy and Sara Fabel. Each artist is lauded for embodying a singular aesthetic well-aligned with the hotel that they’ll call home. The hotels’ Extreme Wow Suites, each one offering an iconic cityscape view, will be transformed into private Tattoo Studios replete with an Espolòn Tequila cocktail cart and artwork created by the tattoo artists throughout the years.
Following the launch of the Tattoo Artist Series with Tuki Carter at W New York — Times Square on May 28th, 2017, all W properties in New York (W New York, W New York — Union Square and W New York — Downtown) will roll-out a rotating series intended to infuse each hotel with unique, cutting-edge guest experiences. Guests looking to join in on the action with an aversion to permanent ink may enjoy limited-edition temporary tattoos designed exclusively for W and Espolòn Tequila. Espolòn Tequila will create unique specialty cockt ails that pay homage to the style and aesthetic of each tattoo artist, available on all W Hotels of New York Living Room menus. Rates for tattoo consultations will start at $500 – $1600 per hour.
The In-House Tattoo Artist Series will launch at each property as follows with the possibility of additional artists joining the lineup for the series’ continuation:
- Tuki Carter at W New York — Times Square, May 28th – June 3rd: An accomplished visual artist and musician, Carter is known nationally for his vivid portraiture work. A driving influence in Atlanta’s underground art and culture scene, his past clients include Usher, Young Jeezy and many more.
- Chris Garver at W New York — Union Square, July 3rd – 10th: Featured on TLC’s Miami Ink, Garver is one of the world’s most renowned tattoo artists. Although versatile in his work, his specialty lies in Japanese and black and gray tattooing.
- Sara Fabel at W New York — Downtown, August 20th – 27th: A Finnish tattoo artist, former model and actress, Fabel is known worldwide for her artistry. She works solely in black ink focusing on organic themes mixed with symbolism, mathematical elements, and secret geometry.
- Jack Rudy at W New York, September 4th – TBD: Widely considered one of the world’s top tattoo artists, Rudy will continue the series at the W Hotels’ flagship property. Noted as being the godfather of the fine line black-and-gray style of tattooing, single-needle use, and realistic portraits, his body of work spans more than 40 years.
“Espolòn Tequila is instantly recognizable by the ‘Day of the Dead’-inspired imagery on its label, an homage to the famous Mexican artist Jose Guadalupe Posada,” says Christina Moll, Marketing Director for Tequila at Campari America. “More than 100 years ago, Posada captured the real lives of the Mexican people in his paintings. Today tattoo artists are creating just as powerful images in their work, which makes us very proud to be part of this program.”
“Design that defies expectation is one of our passion points at W,” says Joseph Folta, Marketing Manager at W New York — Times Square. “We’re united with Espolón Tequila in our vision for the series and look forward to differentiating each artist, cocktail, and hotel to highlight their unique qualities.”
Tanya De Costa, Marketing Manager at W New York — Union Square states, “While we showcase artists on a quarterly basis, this will be the first time that we have a tattoo artist in house. We’re excited to be connected to these bold, creative talents in a realm that’s a first for us.”
According to Pete Villarreal, Marketing Coordinator at W New York — Downtown: “By providing exclusive access to these renowned artists, the properties seek to spark guests’ imaginations in what we believe to be a most inventive, exciting, and unusual way.”
“As the W’s original property was inspired by the chaos and culture of New York, this visionary series is iconic of the city’s 24/7 energy and the W brand,” says Pablo-Andres Lopez, Marketing Manager at W New York. “We’re emboldened by the caliber of artists we’ve been able to enlist.”
All booking inquiries can be sent to wtattoos@lalcomm.com.
Espolòn Tequila, one of the fastest growing tequilas on the market, is an award-winning collection of super-premium tequilas that celebrates real Mexico and highlights its storied culture through classic 19th century artistry and the iconic rooster, a symbol of national pride. Handcrafted with 100% Weber Blue Agave, these heralded premium tequilas are distilled in the Los Altos region of Jalisco, Mexico, and handcrafted at the artisan San Nicolas Distillery under the guidance of Master Distiller Cirilo Oropeza. www.tequilan.com @EspolonTequila
About W New York
Opened in 1998, as the flagship property for W Hotels Worldwide, W New York is a vibrant New York City retreat where fashion, food, music, and art excite the soul. Set in midtown Manhattan, the iconic W New York property offers travelers a soulful sanctuary in the pulse of New York City. With 696-guest rooms, guests can kick off their day with breakfast at the critically acclaimed restaurant Heartbeat, relax with treatments at Bliss49® spa, re-energize at FIT® and sip on martinis at the famed local hot spot Whiskey Blue. W New York is a centrally located oasis, inspired by nature, designed for comfort, and dedicated to service.www.wnewyork.com
About W New York – Times Square
Located in the most famous neighborhood in the world, W New York – Times Square, which opened in 2001, offers a modern retreat from the hustle and bustle of New York City. The hotel’s 509 guest rooms and 43 suites – including the renovated Extreme WOW (Presidential Suite) that also functions as an event space – combine form, function and style with cutting-edge design. W New York – Times Square is in the heart of the theater district, with museums a few blocks north and downtown a quick subway ride away.
About W New York – Downtown
Situated on the cusp of New York’s Financial District, W New York – Downtown sits in one of the most historic and iconic neighborhoods in New York City. Fashion’s finest, power suiters and startup royalty hightail it the 5th floor Living Room Bar and Terrace to enjoy Sip Daily specials seven days a week (from 5-8pm) and sweeping views of Manhattan through sprawling floor – to ceiling windows. Situated at a perfect intersection of history and modernism, high style meets the high life in the hotel’s 217 guest rooms and suites. For more information, please visit: www.marriott.com/hotels/travel/nycwd-w-new-york-downtown/
About W New York – Union Square
W New York – Union Square sits in a landmark 1911 Beaux-Arts building amid a vibrant New York intersection, representing a unique division in Manhattan: the orderly, traditional, mainstream, corporate uptown and the Bohemian, counter-cultural, free thinking downtown. A gathering place for people of all walks of life from around the world, the hotel celebrates the diversity of the area, and those who come to inhabit it. Taste Mediterranean-influenced treats at Gerber Group’s Irvington restaurant; gaze at the city and people watch with a martini in hand in the Living Room bar. W New York – Union Square is the place to see and be seen, where celebrities and locals mix and mingle, and everyone is an insider. www.marriott.com/hotels/travel/nycnu-w-new-york-union-square/
