While traveling regulations and personal comfort levels vary, Virginia’s Blue Ridge, VBR, has devised a plan to allow you to travel from the safety of your home. With a new digital campaign, VBR remains a top-of-mind destination through Six Imperfect Substitutions. With Six Imperfect Substitutions, VBR turns some of the region’s popular attractions into easy and fun DIY experience with common household items.
Shannon Terry, marketing manager at Visit VBR created the campaign. “With my favorite local establishments temporarily closed, I personally started to feel the effects of cabin fever and began brainstorming ways to entertain myself,” said Terry. “What started as a personal joke turned into a light-hearted way to showcase the cool spots in the region that people are missing.”
The Six Imperfect Substitutions to experience Virginia’s Blue Ridge from home include:
- Cyclocross Substitute – a fast-paced, off-road bike race including various obstacles and barriers.
- DIY Dixie Caverns – Living rock formation in Salem, VA.
- Not Quite Texas Tavern – a 24/7 classic lunch counter and late night eatery that seats 1,000…10 at a time.
- Roaring Run Replacement – waterfall hike near a historic 19th century iron ore furnace.
- Simulated Stiles Falls – stunning 40-ft waterfall hike in Shawsville, VA.
Check out Six Imperfect Substituations yourself at VisitVBR.com so you and your loved ones can travel and craft without even stepping outside of your home.
