By Jason Tayer
VFILES is a powerful newsletter that appeals to young audiences around the world regarding music, fashion, and other trending pop culture pieces. Their site contains various collections of video, image, or music posts, which are called vfiles. Individuals can create their own profiles on the site and begin uploading and sharing vfiles of his or her own. The newsletter is based in New York City, and there, the community produces live events and performances.
As a response to the current, country-wide and globally-participated protests for black rights and against police brutality, VFILES has been supporting influential activists like Chi Ossé. They are encouraging their audience to “step out in the name of justice” and continue spreading awareness about the very complex issue at hand. The platform supports @domrobxrts‘s account, which offers many updates and opportunities to learn more, provide support, and spread awareness.
Additionally, VFILES is sharing an initiative started by CITYKITS to share and distribute protest preparation kits. These kits are providing a great deal of tangible support for protestors who are spending much of their time and energy fighting for systematic change. As VFILES reaches a dominantly youthful audience, they also share stories and content related to young artists and their emotional responses to the protests.
