Los Angeles Fire via 360 Magazine.

VeVe Launches LA Strong Hearts

Digital Collectibles to Support Red Cross Wildfire Relief Efforts 

VeVe, the industry leader in premium digital collectibles, is proud to announce the launch of the “LA Strong Hearts” Series, an exclusive collection of 3D digital collectibles designed to support victims of the recent wildfires that have devastated the Los Angeles (LA) area. All proceeds from the sale and auction will go directly to the Red Cross to aid wildfire relief efforts.

The LA Strong Hearts Series features six unique collectibles inspired by the California State flag, with each heart symbolizing resilience and hope. In addition to the series, VeVe is unveiling the “Heart of Renewal”, a poignant 1:1 digital collectible available through a silent auction. This exclusive piece serves as a powerful tribute to the strength and unity of communities affected by the wildfires.

“Los Angeles has a special place in VeVe’s heart,” said Ben Rose, Co-CEO of VeVe. “It’s more than just the home of movie-making and iconic brands like Disney; it’s home to many of our VeVe community members who inspire us daily. Watching the devastation caused by these wildfires has been heartbreaking. As a company rooted in innovation and community, we want to do our part to help those in need by leveraging our platform for good. This initiative is a way to give back and support LA’s recovery.”

According to estimates, the California wildfires have caused billions of dollars in economic damage, displacing thousands of residents and leaving a lasting impact on communities across the region. VeVe’s partnership with the Red Cross demonstrates its commitment to using digital collectibles as a force for positive change.

LA Strong Hearts Series Details:

  • Drop Date:January 27, 2025, 8:00 AM PT.
  • Editions: 1,781 of each collectible, representing the year Los Angeles was founded.
  • Price: 15 per collectible.
  • Global Availability.

Heart of Renewal Silent Auction Details:

VeVe invites digital collectors worldwide to participate in this impactful initiative and collect the full set of hearts. Together, we can make a difference for those affected by the wildfires while honoring the strength and resilience of the LA community.

For more information on how to participate, read our blog: https://blog.veve.me/post/veve-la-strong-hearts

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