Tyga, 360 MAGAZINE, Columbia Records, Ayy Macarena

TYGA – Ayy Macarena

TYGA UNVEILS MUSIC VIDEO FOR NEW SINGLE “AYY MACARENA” FEATURING MACARENA ORIGINATORS LOS DEL RÍO
 
#MACARENACHALLENGE EXPLODES ON SOCIAL MEDIA


Today, GRAMMY® Award-nominated multiplatinum modern hip-hop icon Tyga shares the music video for his latest single “Ayy Macarena.”
 
Watch it HERE.
 
Get it HERE.
 
The visual opens with “Macarena” originators Los del Río flanking a microphone on a bright jazz club stage. Soon, the camera pans over to Tyga dressed-to-the-nines in a booth before intercutting footage of him breaking down the song’s dance moves on a Los Angeles street alongside two dancers.
 
The video seamlessly alternates between eye-popping cinematic set-pieces and more fiery dancing as the crossover hit blares in the background. “Ayy Macarena” exploded as yet another hit from the star, crossing over 35 million Spotify streams and 29 million views on the YouTube static audio in under a month’s time.
 
It shows no signs of stopping or slowing down either.
 
Additionally, it ignited the #MacarenaChallenge around the globe. Cemented as one of the world’s most viral challenges, it has generated over 850K videos viewed over 300 million times and counting across YouTube, TikTok, and Triller, taking over five continents with support from some of the biggest platform influencers in the world.
 
 
ABOUT TYGA:
As a rapper, entrepreneur, and influential force, Tyga maintains his place at the forefront of hip-hop and the culture. Since emerging in 2008, his influence consistently grew year after year to affect nearly every facet of the mainstream. Throughout his career, he earned dozens of multiplatinum certifications around the world, including the quadruple-platinum “Rack City,” triple-platinum “Faded,” and double-platinum “Ayo” with Chris Brown, to name a few. In 2018, he turned up with his most successful single to date “Taste” [feat. Offset]. Not only did it go six-times platinum and clinch #8 on the Billboard Hot 100, but it generated over 1 billion cumulative streams. It also paved the way for his 2019 opus, Legendary, released via his own Last Kings Records / Empire Distribution. Legendary crashed the Top 20 on the Top 200 chart, scored a gold certification release week, and accumulated 5 billion streams in under a year. Tyga perennially holds a place in the Top 30 of the “Most Streamed Artists on Spotify.” His influence continues to grow with each subsequent album.
 

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360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

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