Critically acclaimed K-Pop powerhouses TWICE have officially released their highly anticipated 14th mini album, STRATEGY, today via JYP Entertainment/Imperial/Republic Records, available on all digital and streaming platforms. This explosive album features seven brand-new tracks, including a standout collaboration with Megan Thee Stallion, offering fans an intimate glimpse into the group’s world like never before. STRATEGY explores the multifaceted journey of love—capturing everything from the initial attraction to the exhilarating emotions of romance, to cherishing unforgettable moments with a special someone. With its bold concepts and exceptional musical depth, the album solidifies TWICE’s status as a dominant force in the global music scene. Stream STRATEGY HERE.
The mini-album’s electrifying title track, “Strategy (feat. Megan Thee Stallion),” marks TWICE’s second collaboration with Megan Thee Stallion, following last October’s “Mamushi (Remix) (feat. TWICE),” which also appeared on MEGAN ACT II. Produced and co-written by earattack, who worked on TWICE’s “MOONLIGHT SUNRISE” and “ONE SPARK,” the track is a high-energy powerhouse. It was also written by singer-songwriter Boy Matthews, known for his work on TWICE’s first English-language hit, “The Feels,” as well as collaborations with Dua Lipa and Duke Dumont. Cleo Tighe, whose extensive catalog includes collaborations with Zedd, Kehlani, Ava Max, and David Guetta, also contributed to the writing. Accompanied by a visually captivating music video, “Strategy” captures the exhilarating feeling of falling in love, enhanced by a lo-fi aesthetic that evokes the nostalgic charm of early 2000s camcorder footage.
STRATEGY also features “Kiss My Troubles Away,” a charming English-language track, alongside the vibrant “Keeper,” with lyrics solely written by TWICE member DAHYUN. Just in time for the holidays, the album’s sixth track, “Magical,” brings a warm, festive spirit, making it the perfect soundtrack for the winter season. Additionally, the album includes “Sweetest Obsession,” a surprise release from the group’s special fan meeting in October, celebrating their 9th anniversary, adding an extra layer of excitement for fans.
This release caps off an extraordinary start to 2024 for TWICE. In February, the group dropped their 13th mini-album, With YOU-th, which made an impressive debut at No. 1 on the Billboard 200 chart. This marked a significant milestone for TWICE as their first No. 1 album since their debut in 2015, further cementing their record for the most top-10 albums on the Billboard 200 by a female K-pop act—now with five. With YOU-th also made history by securing the highest pure album sales among all K-pop girl groups. The critically acclaimed mini-album topped Billboard’s Top Album Sales and World Albums charts, marking the group’s fourth and sixth No. 1s on these charts, respectively.
The following month, TWICE brought their 5th World Tour, READY TO BE, to Las Vegas for a sold-out, one-night-only encore performance, READY TO BE ONCE MORE, at Allegiant Stadium. More recently, TWICE made waves with a record-breaking livestream performance on Amazon Music Live following the NFL’s Thursday Night Football. The event, broadcast across Twitch and Prime Video, drew the most unique viewers for any Amazon Music production to date. TWICE capped off the momentous occasion with an exclusive fan pop-up experience hosted by Complex to celebrate STRATEGY. The two-day event set a record for the longest line at any Complex Pop-Up in Los Angeles, with fans waiting over 24 hours before the store even opened. In the same weekend, TWICE held the most attended meet & greet for an artist on Roblox ever, with more than 33,000 concurrent attendees and over 300,000 total visits.
STRATEGY is out now via all digital and streaming platforms. Get the full album HERE and watch the music video for “Strategy (feat. Megan Thee Stallion)” HERE.
STRATEGY Track List:
- Strategy (feat. Megan Thee Stallion)
- Kiss My Troubles Away
- Like It Like It
- Sweetest Obsession
- Keeper
- Magical
- Strategy
For more about TWICE, visit:
Twitter: @JYPETWICE
Facebook: @JYPETWICE
Instagram: @TWICETAGRAM
YouTube: TWICE
