All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer.
In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer.
Bauer caught attention for his personal merchandise and custom cleats during the 2020 baseball season, and he will unveil several limited-edition custom hats, shirts and customizations throughout the year, all of which will be available nationwide.
Bauer said he has been a Lids customer for many years.
“As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful,” Bauer said.
Lawrence Berger, co-founder and partner at Ames Watson and Chairman of FanzzLids Holdings, said Bauer is equally impressive on and off the mound.
“Lids has been the leading headwear retailer for years, in large part due to the popularity of baseball hats, and we cannot think of a better individual to be our first MLB athlete partner than Trevor. We look forward to combining his passion for design with our talented creative team to make some incredible merchandise and content,” Berger said.
Bauer is the reigning MLBPA Players Choice NL Outstanding Pitcher and a finalist for the 2020 National League Cy Young Award, which will be announced Wednesday.
Bauer puts his season up against those of Jacob deGrom, who won the award in 2018 and 2019, and Yu Darvish, who debuted in 2012 with Bauer and is eyeing his first Cy Young Award, as well.
Bauer posted his career-best earned run average in 2020 of 1.73, second best in baseball only behind Cleveland Indians ace Shane Bieber. He won five games and anchored a Reds pitching staff that landed the seventh seed in the playoffs.
He also garnered attention for contributions to baseball as a whole with his self-titled YouTube channel and Momentum, an athlete-driven media company with the goal of connecting fans to the game.
Momentum uses authentic player stories to affect the public perception of baseball. With over 500 original pieces of audio and video, Momentum has built popular series like Bauer Bytes and Live At Bats. Its content has also been distributed through digital channels and partners like PlayersTV and FOX Sports.
You can follow Bauer on Twitter, Instagram and Facebook.
You can also follow Lids on Twitter, Instagram and Facebook.
