Très Rasché’s AW23 Reebok Collaboration Celebrates Femininity, Sept. 14
Emerging from the thriving milieu of Los Angeles and now firmly established in the epicenter of fashion (Paris), Très Rasché redefines the landscape of men’s and women’s fashion by introducing avant-garde solutions tailored to the contemporary digital age.
The brands’ fifth sneaker collaboration, the AW2023 Très Rasché x Reebok Zig Kinetica Edge GTX aims to celebrate femininity’s divine strength. DJ Mad Bad Ting, the Founder and creative genius behind Très Rasché, drew influence from ancient astrology and Botticelli’s masterpiece “The Birth of Venus,” spotlighting the power and resilience of all genders while acknowledging that femininity holds its own unique strength.
“Since inception Très Rasché has challenged traditional gender roles and expectations by remixing men’s streetwear for all,” says DJ Mad Bad Ting. “But now, it’s time to master the duality of masculinity and femininity within our designs. We’re creating a space that represents all of our values and aspirations, celebrating an essential part of who we are: our femininity.”
The Très Rasché™ x Reebok Zig Kinetica Edge GTX is a testament to innovative design, sustainability, and evolution of thought. Crafted with the planet in mind, the sneaker incorporates recycled materials including a VIBRAM EcoStep Sole made from reclaimed scrap rubber, while GORE-TEX insulation ensures comfort and protection for the wearer. The sneaker’s vibrant pink hue is embellished with rose-colored metal piercings and studs creating a delicate yet fierce look encapsulating the duality of femininity. Teal blue accent logos complete the design.
“For the main content we created a shoot with me – I was three months pregnant at the time – and my husband where we poke fun at the “Maneater” concept,” explained DJ Mad Bad Ting. “Through this campaign and the re-launching of Tresrasche.com, I hope to challenge the outdated and harmful tropes that have held women back and to celebrate what it truly means to be a strong and empowered woman in today’s society, while also bringing some fun and humor into the conversation.”
According to her, to date this is DJ Mad Bad Ting’s favorite self-designed sneaker.
