Toyota Partners with Brooklyn Artist to Create Illusion Ahead of NY Auto Show
Toyota has partnered with with augmented reality artist Michael Murphy to create an out of this world illustration that will have people guessing if what they are seeing is real at all. The 3D illusion of the fourth-generation 2020 Toyota Highlander will be debuted at the New York International Auto Show. as well as in the sky, projected on buildings throughout the city, on April 17.
Watch how it all came together in the time lapse video here.
The project took Murphy nearly 2 months to create in his Brooklyn studio. He painted each piece of the illusion by hand and later worked with a team to place the 200 pieces carefully to have them appear as if floating in air, reminiscent of a giant mobile.
The installation capitalizes on the design elements of the Highlander that will be sure to stand out. The piece captures the model’s power in a modern and sophisticated way.
Check out the 3D illusion in hidden areas all around New York City, online here, or on a livestream of the press conference here.
About Michael Murphy
Augmented reality artist Michael Murphy creates full-blown 3D illusions from pieces of paper and poster board. Ohio-born and working in New York City, Murphy’s “Perceptual Art” installations, can be seen around the world. His pieces play with viewers’ perception and forces them to investigate further.
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