New Nielsen Report: “The Unique Benefits of Influencer Marketing”
The unstoppable power of influencer marketing stems from its ability to win over the hearts of consumers and shift perceptions of a brand to boost its affinity.
In a brand new Nielsen report, “The Unique Benefits of Influencer Marketing,” the analysts break down how influencers are the future and in fact produce a 60% greater shift in brand perception metrics by speaking directly to audiences in an authentic and personal voice.
In this way they are more trusted than traditional advertising celebs. And rather than seem amateurish, the content of the influencers is perceived as unique, cool, visually appealing, of high quality, and ultimately, professional.
Adam Rivietz, cofounder and CSO of leading influencer marketing firm #paid. At 25 years old, Adam and his team have developed the biggest innovation to hit influencer marketing: an algorithm using IBM Watson technology to match brands with best suited of 13,000 influencers across 105 countries. With this unique combo of the human touch and the best algorithm in the game, Adam and #Paid are changing how brands connect and partner with influencers. They have, in fact, located influencers for some of the world’s biggest brands, including airBNB, Coca-Cola, Ikea, and Universal.
More on Adam Rivietz
Prior to creating #paid, Adam’s created multiple ventures, including an app development company called Entourage Apps. Entourage Apps has been recognized as a top 1% iOS developer with over 15 apps in top 200 ranks. His company was acquired by Make It Rain Mobile Inc. in 2014. Adam resides in New York City and leads #paid’s brand strategy and growth team.
