Today, Toosii unveiled the official video for “Mercedez,” one of 20 songs found on Platinum Heart (Deluxe). The story of the young couple from Toosii’s “Love Cycle” video continues in the compelling new clip. Together, they find joy yet also face overwhelming sorrow. View “Mercedez” HERE and watch “Love Cycle” HERE. Both videos were directed by Edgar Esteves (Chris Brown, Pedro Capo x Alicia Keys x Farruko) and Toosii. In less than two weeks, views of “Love Cycle” climbed past the two million mark.
Toosii says, “I always wanted to explore my directing skills, so it was a GREAT FEELING to bring my vision to light, and connect the ‘Love Cycle’ and ‘Mercedez’ videos.” Last week, at the request of his fans, Toosii dropped the video for “Club House,” which he shot at home. View HERE. Spotlighting Toosii in “The Break,” XXL said, “He enters the game with a sing-song delivery, delivering melodic tracks centered on personal storytelling odes…and the ups and downs of love.” In the XXL Q&A, Toosii talks about his journey thus far. Check it out HERE.
Released last month, the 20-song Platinum Heart (Deluxe) charted at No. 2 on Billboard’s Heatseekers Albums chart and entered the Billboard 200. The collection includes “Club House,” “5 Stars,” “Red Lights” and “Truth Be Told.” In conjunction with its release, Toosii launched a new line of merchandise. Available HERE, the collection includes a hoodie and t-shirts for men and – beginning today – a crop top, a crop hoodie and biker shorts for women and a dad hat.
2020 stands to be a breakout year for the 20-year-old, North Carolina-based rapper, who is fiercely dedicated to following his own instincts. HipHopDX said, “[Platinum Heart] was characterized by Toosii’s melodic flow and driven by his hit, ‘Red Lights.’” In the video premiere for “5 Stars,” Complex said, “Rising North Carolina rapper Toosii continues momentum with ‘5 Stars,’ his introspective new single…the track sees Toosii contrast his aspirations against his roots.” A compelling live performer, he has supported such artists as DaBaby, Summer Walker, Polo G, Moneybagg Yo, Money Man, NBA Young Boy, Yung Bleu, City Girls and more.
About South Coast Music Group:
South Coast Music Group is the first major record label out of the Carolinas to produce an artist as successful as DaBaby. Owned by Arnold Taylor, the American label is focused predominantly on hip hop, rap and urban music. Taylor and Vice President Daud Carter are two business men on a mission to continue elevating the label that has stunned the world in 2019 with the release of DaBaby’s Baby on Baby. The label’s roster also includes Blacc Zacc, Toosii and Big Mali.
