As advertisers look for openings to begin their normal ad routine, many are looking to attract new audiences to up profits for the remainder of the year. The rush to apps like Tik Tok have many advertisers wondering if advertising on the platform will garner results companies can benefit from.
Brands can utilize Tik Tok to advertise to different types of markets, in which not only directly has a positive affect on brands, as well as the app itself.
Time, Context, and Location are key to a successful marketing
campaign. Given the global pandemic, and the current state of the
country, each state and city is experiencing different things at different times. It is critical to take each of these different experiences into consideration while moving forward.
Personalization: Personalization is now an essential, customers increasingly expect ads to be personalized. Not in a creepy way, but in a way that fits with the way they see the world right now. Brands win audiences by creating connections based on empathy and relevance. 70% of companies that use advanced personalization have already earned 200% ROI or more from it. Social media influencers and analysts alike share the same thoughts on using third party growth services to get more TikTok likes, followers, and views. Virall.com is the largest TikTok likes seller, with more than 300,000 orders completed year to date and a total of 10 million followers delivered across the board.
Ad consciousness: The old way of advertising will not work anymore, brands need to keep in mind the new reality when advertising to groups. Ads that worked pre-pandemic won’t work now. In addition, how you do and don’t address your audience will determine the last connection you make.
