THEBE MAGUGU JOINS FORCES WITH (RED) TO FIGHT AIDS WITH LIMITED-EDITION HEIRLOOM COLLECTION
Thebe Magugu, the eponymous luxury South African fashion brand founded by Thebe Magugu, today announced a collaboration with (RED), the organization founded by Bono and Bobby Shriver to fight AIDS and the injustices that enable pandemics to thrive.
The partnership will center around one of Thebe’s most coveted collections, the Custom Heirloom Shirt. The Heirloom Collection celebrates and honors anyone who has left an impact on the wearer’s life – living or transitioned, blood or chosen. The (THEBE MAGUGU) RED Heirloom II, a limited-edition capsule, which features a Custom Heirloom Shirt, Custom Heirloom Elastic Waist Wide-Leg Pant and Custom Heirloom Tote Bag is available to both men and women and is available in 4 vibrant colorways: Kiwi Green, Vanilla White, Blueberry Navy, and the special Strawberry (RED).
The Shirt is created in a pajama-style linen-look woven fabric, with custom stainless-steel Sisterhood Buttons. The sleeve features an inner tab that allows the wearer to roll them up for a stylistic switch-up. The straight-leg trousers have an elasticated back waistband for ease of fit, with three pockets in total. A strappy tote-bag completes the ‘elevated comfort’ look.
Magugu, known for his vibrant ready-to-wear collections and multidisciplinary capsule concepts, won the prestigious LVMH Prize for emerging talent in 2019.
For every purchase of the (THEBE MAGUGU) RED Heirloom II, 40% of the purchase price will go to the Global Fund to help strengthen healthcare systems and fund life-saving programs in communities most in need.
Thebe Magugu, Founder, Thebe Magugu, said:
“Heirloom is a very special project for me, because it gets to immortalise through cloth not only my own memories, but the memories of others as well. Creating an archivable ‘log’ of one’s life. It is extra special that this project also gets to contribute to (RED)’s critical mission of fighting AIDS through the power of fashion. I have seen the effects of HIV/AIDS up close, having lost family members to it, and watching others manage the condition, I am personally invested in this cause. Being in South Africa, we have one of the highest rates in the world.”
Jennifer Lotito, President & COO, (RED), said:
“We couldn’t be more excited for this partnership with the incredible Thebe Magugu and his beautiful Heirloom Collection. Not only will these pieces honor and celebrate the wearer’s loved ones, every purchase of the (THEBE MAGUGU) RED Heirloom II will also help protect loved ones around the globe by supporting life-saving health programs.”
The (THEBE MAGUGU) RED Heirloom II is available only at thebemagugu.com from August 1st, 2024, through September 1st, 2024, at the following prices: $560 for the Heirloom Shirt, $480 for the Heirloom Trousers & $260 for the Heirloom Tote-Bag.
