The Message of Liberte

By Bob Cal

New York Fashion Week was graced with a message of self love and inclusivity during the launch of the lingerie brand—Liberte. A model for over 17 years, most notably one of the stars of Aire’s ‘Real’ campaign in 2013, Amber Tolliver founded the lingerie line Liberte to promote self love and positive body image to women of all sizes. Tolliver’s life as a thin model–and not being able to find lingerie in her size–was a big inspiration to creating and launching this brand.

The Liberte brand held their official product launch amidst New York Fashion Week Fall/Winter 2019. Throughout the pop-up shop location, signs reading “, Love your self,” and “, Hey there beautiful,” branded the event space. On the wall hung a large portrait of the brand’s main campaign photo of four women, of all shapes and colors, wearing Liberte’s luxury laces.

Carrying 14 sizes, ranging from 32C to 38H bra sizes and small to 2XL panties, Liberte is committed to making lingerie that is comfortable, luxurious and most importantly, size inclusive.

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