The Hotel Concord Receives AAA’s Four Diamond Rating

Just 6.3 percent of more than 27,000 AAA Inspected & Approved hotels receive the prestigious rating


The Hotel Concord, the Capital City’s newest boutique hotel, has received the coveted AAA Four Diamond designation. Opened in August 2018,  The Hotel Concord  is honored with this prestigious designation in its first year in operation.

“From its inception, The Hotel Concord was conceived as a premier property with high-end amenities and a premium level of service,” said David V. Shamoian, President & CEO of the Bravo Zulu Hospitality Group. “We are exceptionally proud of the work the ownership group, the design team, and the hotel staff has put into making The Hotel Concord a standout property.”

Hotels at this level are committed to providing every guest with a high degree of hospitality and attentive service in upscale surroundings, according to AAA. Four Diamond rated properties typically offer an extensive array of amenities and guest services.

The Hotel Concord is part of a select group of establishments within North America. Currently, just 1,722 hotels hold the AAA Four Diamond designation and is one of only 8 hotels in New Hampshire

“AAA is pleased to recognize The Hotel Concord as a Four Diamond hotel,” said Michael Petrone, director of AAA Inspections & Diamond Ratings. “These establishments dedicate a significant amount of attention to detail that helps ensure a consistent and memorable guest experience. To uphold the exceptionally high standards required on a daily basis to attain this rating is an outstanding achievement.”

The Hotel Concord is a 38-room boutique hotel located on the fourth and sixth floor of the Capital Commons building in the heart of downtown Concord. It was conceived by developer Michael J. Simchik, managing partner of NH-based 100 Market Group, and is run by Bravo Zulu Hospitality Group, headed by David V. Shamoian, who has brought his 40 years of hospitality industry expertise to the new property, making it the premier hotel in Concord.

The Hotel Concord stands out in the Capital City for its unique rooms and high-end amenities. Each of the spacious rooms is a different shape and size offering guests a distinctive luxury experience, with high-tech features like state-of-the-art climate control systems, wall mounted flat screen televisions, high-speed internet and Amazon Echo Dots. To ensure the highest level of guest comfort, the rooms are also sound-proofed and feature luxury bed linens and bathrobes, California-style closets, mini fridges and well-appointed oversized bathrooms. Some rooms feature balconies with views of New Hampshire’s Capitol Building, Concord’s Main Street and the Merrimack River.

At The Hotel Concord, guests will enjoy a welcoming lobby, comfortable lounge and The Lobbyist Bar, where a light breakfast is served each morning. Executive lounges, function rooms, on-site restaurant O Steaks and Seafood, 24-hour gym and 24-hour certified chief concierge service aim to provide guests of The Hotel Concord with all their travel needs during their stay.

Those interested in an upcoming stay at The Hotel Concord can find booking information at www.hotelconcordnh.com, or by calling 603-504-3500.

About AAA Inspections

For more than 80 years, AAA has used professional inspectors to conduct in-person property evaluations. AAA offers the only rating system using comprehensive, on-site professional hotel and restaurant evaluations guided by member priorities. With a far greater inventory than any other rating entity, AAA’s rating system covers the United States, Canada, Mexico and the Caribbean.

Travelers can find Diamond Rated establishments and inspector insight in AAA’s trip planning products: the AAA Mobile app, the online AAA Travel Guides and Travel Planner and the AAA TourBook guides available to members at AAA offices.

AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 35 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.

About the Hotel Concord

Michael Simchik, the developer of The Capital Commons office building, had a vision for a multi-use building complex with a hotel being the last component of his master plan. The Hotel Concord, along with O’s Steak and Seafood, corporate meeting and event facilities, Red River Theater, attached covered parking, and premier  executive office space completes this landmark development.    http://www.hotelconcordnh.com

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