TaylorMade Unveils the New Shape of Performance with the Introduction of SIM Metalwoods
SHAPE IN MOTION
The SIM family of drivers – SIM, SIM Max and SIM Max•D – all feature the revolutionary new clubhead shape with an Aerodynamic Asymmetric Sole and Inertia Generator. These shape-inspired innovations work together to improve forgiveness while also increasing aerodynamics and clubhead speed at the most critical stage of the swing: the last three feet right before impact.
Also known as the speed generation zone, this is where the most meaningful increase in clubhead speed occurs. SIM drivers are engineered to improve aerodynamics and clubhead speed during this critical phase of the downswing.
To reduce drag and improve airflow throughout the swing, the drivers feature a raised crown and sole. Typically, when a crown and sole are raised to improve aerodynamics, it can come with a tradeoff of a higher center of gravity (CG). However, SIM drivers counteract this with the Inertia Generator, positioned low and back with a heavy steel weight at the rear of the clubhead. This design moves the CG projection very low, optimizing launch conditions and increasing moment of inertia (MOI) – and also providing additional forgiveness.
Simply put, TaylorMade has designed a driver with no tradeoffs. SIM is fast, forgiving, promotes favorable launch conditions and has one of the hottest faces in golf.
During aerodynamic testing, TaylorMade discovered the need to rotate the Inertia Generator to match the direction of airflow within the speed generation zone. The result is air that moves smoothly across the sole on the downswing and enhanced clubhead speed.
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