Following the long-awaited release of Red (Taylor’s Version), Taylor Swift has yet again made history in the music industry. The ultimate version of her 2012 classic, Red (Taylor’s Version) has become Taylor’s 10th album to move over one million album equivalents during its release week.
Red (Taylor’s Version) consists of an astounding 30 songs, including nine unreleased tracks – “Better Man (Taylor’s Version) (From The Vault),” “Nothing New (Taylor’s Version) (From The Vault)” [feat. Phoebe Bridgers], “Babe (Taylor’s Version) (From The Vault),” “Message in a Bottle (Taylor’s Version) (From The Vault),” “I Bet You Think About Me (Taylor’s Version) (From The Vault)” [feat. Chris Stapleton], “Forever Winter (Taylor’s Version) (From The Vault),” “Run (Taylor’s Version) (From The Vault)” [feat. Ed Sheeran], “The Very First Night (Taylor’s Version) (From The Vault),” and “All Too Well (Taylor’s Version) (From The Vault)” [10 Minute Version].
Red (Taylor’s Version) debuted at #1 in the U.S. and marked the biggest album sales debut in the U.S. with 39k units, and the highest first week sales of any female artist in 2021. Total consumption reached an astonishing 605k units.
Taylor has become the only artist to successfully debut atop the Billboard 200 and Billboard Hot 100 for a third time, and in less than 16 months. The new version of “All Too Well” celebrates Taylor’s fourth #1 debut on the Billboard Hot 100. “All Too Well” also became the longest song to enter and reach #1 on the Billboard Hot 100.
After going live, Red (Taylor’s Version) surpassed Spotify’s biggest opening day streams of all-time for a female with over 90 million streams, a record earlier held by Taylor herself. Red (Taylor’s Version) is Taylor’s fifth successive album to surpass 50 million Spotify streams in only 24 hours. The album has accomplished the greatest streaming week of 2021 for an album by a female artist, surpassing 300 million streams.
The album has also attained the leading vinyl album sales week since tracking first began in 1991. Red (Taylor’s Version) topped the past record that was also set by Taylor in 2021 with Evermore. With the release of this album, Taylor has also now locked in the record for fastest accumulation of four #1 albums by a solo artist in history.
To celebrate the release of Red (Taylor’s Version), Taylor wrote and directed the short film All Too Well The Short Film, inspired by the 10-minute-plus song of the same name. The 13-minute film stars Sadie Sink, Dylan O’Brien and Taylor Swift.
Taylor continued to launch a full-scale television takeover appearing on an array of shows. Taylor performed on The Tonight Show Starring Jimmy Fallon (watch HERE), Late Night With Seth Meyers (watch HERE), Good Morning America (watch HERE) and Saturday Night Live (watch HERE) with a performance of the 10 minute version of “All Too Well.”
Festivity revolving the release continued with the release of the official music video for “I Bet You Think About Me (Taylor’s Version) (From The Vault)” [feat. Chris Stapleton]. The filmic release was directed and co-written by Blake Lively and stars actor Miles Teller and Taylor (watch HERE).
