Rising singer/songwriter Tate McRae announced that she has signed her first major brand partner deal with water company Essentia.
With over 1.8 billion career streams and being listed as the youngest musician to make the Forbes “30 Under 30” list, Tate is familiar with hard work, dedication and knows what it takes to overcome unthinkable odds, traits that fit well with Essentia’s commitment to keep the world properly hydrated so people can do the things that matter most to them.
“My journey has been filled with hard work, unexpected turns, late nights, and early mornings,” said Tate. “I’ve made sacrifices in pursuit of my dreams and even though I felt like I gave up some of my childhood, I wouldn’t change a thing. I’m so excited to partner with Essentia because it’s a brand that encourages people to pursue their dreams and to never give up, plus it’s my favorite water.”
The announcement comes as Essentia launches its “Stop for Nothing” campaign that will feature Tate. The campaign will also feature star quarterback Patrick Mahomes II and classical fusion violinist Ezinma who will showcase that resilience takes motivation, strength, stamina and makes you feel unstoppable, but in order to maintain it, you first have to take care of yourself and that starts with proper hydration.
Essentia Water CEO Scott Miller said Tate is someone who has always gone after her dreams. “When I learnt that Tate started setting goals when she was eight years old, I knew she was someone with grit and determination,” Miller said. “We are thrilled to have Tate bring her passion, creativity, and drive to Essentia.”
Essentia is the pioneer of ionized alkaline water and is known for its unique ionization process. The brand is CarbonNeutral® Packaging Certified and distributed in nearly 90,000 retailers across the United States.
About Tate McRae
Singer/songwriter/dancer Tate McRae has become the artist on the rise. She currently has over 1.8 billion career streams with over 3.3 million subscribers and over 500 million video views on YouTube. She was listed on Forbes 30 Under 30 List for 2021 as the youngest musician as well as Apple’s Up Next Artist for 2021.
Her current single, “you broke me first” reached #1 at Top 40 radio, has over 1 billion stream worldwide and has been on the Hot 100 (peaking at #17; currently #21) longer than any other song released by a female in 2020 with 37 weeks. The track is approaching the Top 10 at Hot AC, helped Tate to secure her spot in the #1 spot for 5 weeks on Billboard’s Emerging Artist Chart and was #1 at dance radio last year. The track is not only double platinum in the US, but 4x platinum in Ireland and 3x platinum in Australia and Singapore.
Tate McRae hails from Calgary, Canada after living in Oman until she was 6 years old. She made a name for herself as a competitive dancer placing second runner up on Season 13 of the Fox series: So You Think You Can Dance, achieved the “The Best Dancer” honor three times at the prestigious Dance Awards, and hit the stage for performances on Ellen, The Teen Choice Awards, and beyond. Not to mention, she lent her voice to Netflix’s animated Lalaloopsy in the role of Spot Splatter Splash. Tate launched her YouTube channel and her “Create with Tate” music series where she has been consistently releasing original music. Who knows what’s next for this artist-on-the-rise?
