Posts tagged with "yoga"

HARD ROCK HOTELS: ROCK OM

Encouraging guests to play hard and purify harder, Hard Rock Hotels has expanded its Sound Body Wellness Program with the launch of  Rock Om — an in-room and on-site yoga experience fusing together the ancient art of yoga with the beat of music, available at all 27 hotels worldwide!

This exciting, new and complimentary program allows guests to energize their bodies and souls through the power of music, enjoying the electrifying beats produced by renowned music producer, director, sound ambassador and yogi, DJ Drez, and instructed by his talented singer, songwriter and yogini wife, Marti Nikko, through three videos on the Hard Rock Video On Demand television channel. Additionally, select Hard Rock Hotels offer live, on-site Rock Om classes for those looking to find their Zen in more of a group setting.

As an added bonus, guests can order yoga kits to be delivered to them either prior to arrival, at check-in or during their stay. The yoga kits include a regionally-inspired Yogitoes towel created by Manduka specifically for Hard Rock Hotels, a Manduka PROlite yoga mat and a Manduka Go Play carrier bag — all exclusive to the Rock Om  program and available for purchase in the Rock Shop.

The program is designed to deliver a customized yoga experience, allowing guests to refresh, rejuvenate and re-energize the mind, body and spirit through the brand’s biggest differentiator: music.  Please CLICK HERE  for more information.

Four Ways to Lose Belly Fat

Although it can be hard to target fat in order to burn it off your body, it is essential to your health to get rid of belly fat. This fat, also known as visceral fat, accumulates inside the body around vital organs. Fortunately, several ways to reduce belly fat exist, including those below.

Learn to De-Stress

One of the main causes of weight gain is stress. Many people eat when they are under stress, and their choice of snacks is usually salty, sugary, or processed foods. When people are under great amounts of stress, their body’s release cortisol, which in turn triggers insulin.

The insulin acts to lower your blood sugar, which can make you feel ravenously hungry, so you reach for anything that’s close at hand. It’s seldom healthy food that people binge on, so they end up gaining fat.

By learning to de-stress with yoga or meditation, you can stop the triggers that get you to eat unhealthy foods and gain fat around your middle.

Skip Sugary Drinks

Research has found that sugary drinks, like sodas, sweet tea or added sugar to coffee, can lead to having more visceral fat on your body. Visceral fat accumulates in the organs like the liver or heart, which can block it and result in heart attacks or strokes.

Instead of drinking sugary drinks, try replacing sodas with water and drink tea and coffee without sugar. Another cause of hunger can be dehydration, so if you’re craving food, drink a glass of water to hydrate your body to keep it healthy.

Add Supplements to Your Diet

Fat burning supplements and protein powders with fat burning ingredients like collagen can help reduce the fat gathering around your middle. Also, doing exercises targeting visceral fat will also reduce the fat in your abdominal area.

Losing this fat can prevent several serious diseases and help you live longer. Studies show that people with normal weight but with fat around their middles have shorter life spans than some people who are overweight. It’s not a bad idea to get more information about fat burning supplements.

Get a Good Night’s Rest

Studies show that younger people who sleep less than five hours a night can have much higher levels of cortisol and ghrelin. Ghrelin is a hormone that can make you feel hungry, which along with cortisol, makes it easier to gain weight, especially around the middle.

Getting more good quality sleep, about eight hours or more, can stop triggering these two hormones. It can also keep your metabolism running at a good pace. Poor sleep habits can lead to the body slowing the metabolism to conserve energy, which also causes weight gains.

Visceral or belly fat is bad for your health because it can lead to heart disease, diabetes, and fatty liver disease. Even if you are young and in good shape, having just a small amount of visceral fat around your abdomen can shorten your life.

However, if you follow these four tips and eat a healthy diet and exercise, then you can lose the fat around your middle and live longer.

Ultimate Guide to Yoga Therapy

Yoga therapy represents a new approach to mental health that seeks to alleviate emotional pain and restore well-being through a series of meditative practices that involve both the body and mind.

Over the last decades, researchers and mental health professionals have realized what Hindu monks have been teaching for thousands of years – a holistic approach to psychological and physical health is the key to balance and well-being.

Yoga – which is the foundation of yoga therapy – is an extremely complex spiritual tradition that has a history of roughly five thousand years, rich literature, and clear practice guidelines.

Luckily, over the years, practitioners have simplified this approach and made it accessible to anyone who’s interested in self-exploration and self-growth.

Yoga Therapy: What is it?

Considered both an art and a discipline, yoga is an ancient Indian practice characterized by meditation and physical activity, which can improve the body’s flexibility, reduce stress, and cultivate an overall state of health and well-being.

Yoga therapy represents a collection of principles, techniques, and practices derived from Hindu philosophy and adapted to clinical settings. By using meditation, breathing techniques, and body poses, this approach aims to improve our overall health and promote a state of calm and well-being.

According to a 2013 study [1], yoga therapy helps people with mental illness by cultivating a state of calm, increasing awareness and focus, promoting acceptance and adaptability, and cultivating a sense of security.

Yoga Therapy Theory

In Sanskrit (a language of ancient India), yoga means union. In other words, yoga therapy promotes an integrative and holistic [2] approach to mental health.

The union that yoga therapists and practitioners often mention is that between body, mind, and spirit. Yoga teachings stipulate that once we unite these three fundamental aspects of human experience into one element, we can reach a state of balance and health on all levels.

Some practitioners go so far as to believe that spiritual enlightenment and true unity can only be achieved in India, the birthplace of Yoga.

However, this doesn’t mean that yoga – as a series of health-promoting practices – can’t be effective in other parts of the world. In fact, countless practitioners have successfully promoted and implemented this approach all over the globe.

How Does Yoga Therapy Suggest the Mind Works?

In yoga therapy, the relationship between body, mind, and spirit represents a fundamental element that can serve as an explanatory model for the cause of physical and mental illness and also provide a pathway to balance and healing.

We all strive, more or less consciously, to free ourselves from the limited notion of what we are or, more precisely, what we commonly believe we are. In broad lines, we tend to identify with our body, mind, possessions, relationships, social status, bringing all these elements into one comprehensive picture we call ‘life.’

But these mental constructs are merely shadows of the truth that lies within ourselves; a truth that’s often hard to understand because of ignorance, narrow-mindedness, or lack of self-awareness.

By taking a holistic approach to health, yoga therapy seeks to restore balance and well-being through a series of physical, mental, and spiritual practices.

Read more about yoga therapy HERE.

thrivetalk

Yoga therapy represents a new approach to mental health that seeks to alleviate emotional pain and restore well-being through a series of meditative practices that involve both the body and mind.

Over the last decades, researchers and mental health professionals have realized what Hindu monks have been teaching for thousands of years – a holistic approach to psychological and physical health is the key to balance and well-being.

Yoga – which is the foundation of yoga therapy – is an extremely complex spiritual tradition that has a history of roughly five thousand years, rich literature, and clear practice guidelines.

Luckily, over the years, practitioners have simplified this approach and made it accessible to anyone who’s interested in self-exploration and self-growth.

Read full article here

Starlight Xperience for Children

Starlight Children’s Foundation, an organization whose mission is to create moments of joy and comfort for hospitalized kids and their families, unveiled today its newest initiative, Starlight XperienceTM virtual reality, a groundbreaking new technology program that offers millions of seriously ill children a fun and exciting way to explore the world and beyond through the magic of VR.

To watch a video on Starlight Xperience and how it helps kids, please see here.

Built for the Lenovo Mirage Solo with Daydream, Starlight Xperience features a state-of-the-art and hospital-ready headset that comes preloaded with age-appropriate and dynamic content geared toward entertainment and distraction for hospitalized kids, which has been specifically modified to meet strict infection safety protocols for use in hospital settings. Pre-loaded content includes educational field trips to exotic locations through Google Expeditions and Street View, fun interactive stories like Star Wars: Droid Repair Bay by ILMxLAB, and Lola and the Giant, popular apps such as Ocean Rift and Hello Mars, and meditation exercises and therapeutic games such as Relax VR, which allows the patient to escape into beautiful environments.

Starlight Xperience was created in collaboration with Founding Sponsor, Star Wars: Force for Change, the charitable initiative from Lucasfilm and The Walt Disney Company that harnesses the power of Star Wars to empower and improve the lives of children around the world. Through grant funding provided by The Walt Disney Company and Niagara Cares – the philanthropic arm of Niagara Bottling – as well as charitable donations from grassroots donors, Starlight Xperience will be provided at no cost to Starlight’s network of more than 800 children’s hospitals and other health care facilities across the US.

“We believe Starlight Xperience has the potential to transform the hospital experience for millions of seriously ill children and their families,” said Chris Helfrich, CEO of Starlight Children’s Foundation. “We’re thrilled to stand beside The Walt Disney Company, Google, Lenovo and Niagara Cares in unveiling this exciting new program, which is the latest evolution in our 35-year history of bringing innovative entertainment technologies to hospitalized kids.”

“Providing these unique entertainment experiences reflects our commitment to bring comfort during what can be difficult times for kids and families. This is part of our Disney Team of Heroes initiative, which includes a $100 million commitment to children’s hospitals,” said Elissa Margolis, senior vice president, Enterprise Social Responsibility for The Walt Disney Company. “The collaboration with Google and Lenovo is the perfect blend of technology and content that we’ll be able to deliver to kids during their hospital stay.”

“Our goal has always been to create virtual reality experiences that are accessible, useful, and relevant to as many people as possible,” said Amit Singh, VP of Business & Operations for AR & VR at Google. “Starlight Xperience is a shining example of that goal coming to life in a really great way. We’re thrilled to be able to support Starlight in bringing transporting VR experiences to hospitalized children across the country.”

“We are thrilled to be working with Starlight and Google to bring technology to hospitalized children in their time of need. Helping to provide a solution for the children and their families allows us to truly make a difference for the better,” said Gunjan Shah, general manager for North America Smart Devices at Lenovo.

Starlight Xperience was developed in part through a series of grants provided by Starlight to the CHARIOT program (short for Childhood Anxiety Reduction through Innovation and Technology) at Lucile Packard Children’s Hospital Stanford. CHARIOT implements new technologies in the hospital that are nontraditional yet familiar to children to engage and distract them during stressful or painful procedures, keeping clinical usage in mind and improving upon the typical hospital experience. This past summer, Starlight Xperience was soft launched and tested at five children’s hospitals: Lucile Packard Children’s Hospital Stanford, Children’s Hospital Colorado, Cincinnati Children’s Hospital Medical Center, Gillette Children’s Specialty Healthcare in St. Paul, Minn., and Texas Children’s Hospital.

“At Gillette Children’s Specialty Healthcare, virtual reality has been a fantastic addition for our patients,” said Chantel Barney, Ph.D., a clinical scientist who leads Gillette’s VR program. “In some instances, we’ve been able to curb the anxiety and fears our kids typically experience during procedures such as blood draws, transfusions, wound cleanings, casting and more. It’s a wonderful distraction for kids and parents alike.”

“We’re proud to support Starlight Xperience and look forward to bringing smiles to the faces of hospitalized children through this educational and inspirational program,” said Andrew Peykoff II, President and CEO, Niagara Bottling. “This technology makes learning fun and we’re excited to expand the program to even more children.”

Thanks to the grants provided by The Walt Disney Company and Niagara Cares, in addition to the generosity of charitable donations from individuals, Starlight is on track to deliver up to 1,000 Starlight Xperience kits to its network of hospital partners by the end of 2018, with a goal of doubling that by the end of 2019. A donation to Starlight will entertain, educate and inspire hospitalized kids across the US through stimulating immersive experiences that transport children from the hospital to any place in the world – or beyond – through the magic of virtual reality.

The public is invited to learn more and support the program online at www.starlight.org/starlight-xperience.

ABOUT STARLIGHT CHILDREN’S FOUNDATION
Starlight creates moments of joy and comfort for hospitalized kids and their families. For 35 years, Starlight’s programs have positively impacted more than 60 million critically, chronically and terminally ill or injured children in the US, Canada, Australia and the UK. With your help, more kids and their families will enjoy Starlight Gowns, Starlight Fun Centers and other Starlight programs at a children’s hospital or facility near you. Support Starlight’s work by visiting www.starlight.org and by following Starlight on Facebook, Instagram and Twitter.

ABOUT STAR WARS: FORCE FOR CHANGE
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past four decades. To date, over $16 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be forces for change in their own community. To learn more, please visit ForceForChange.com.

ABOUT THE WALT DISNEY COMPANY
The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments: Media Networks; Studio Entertainment; Parks, Experiences and Consumer Products; and Direct-to-Consumer and International. Disney is a Dow 30 company and had annual revenues of $55.1 billion in its Fiscal Year 2017.

ABOUT LENOVO
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$45 billion Fortune Global 500 company and a global technology leader in driving Intelligent Transformation through smart devices and infrastructure that create the best user experience. Lenovo manufactures one of the world’s widest portfolios of connected products, including smartphones, tablets, PCs (ThinkPad, Yoga, Lenovo Legion), data centers and workstations as well as AR/VR devices and smart home/office solutions. Lenovo works to inspire the difference in everyone and build a smarter future where everyone thrives. Follow us on LinkedIn, Facebook, Twitter, Instagram, Weibo, read about the latest news via our Storyhub, or visit our website at http://www.lenovo.com/.

ABOUT NIAGARA CARES
Niagara Cares, a philanthropic arm of Niagara Bottling, is committed to supporting local and national community initiatives serving children and families in need by engaging stakeholders and investing its resources. Niagara Cares efforts include national strategic partnerships, local community grants, employee engagement, volunteerism and the Andrew D. Peykoff, Sr. Scholarship Program. For more information, visit www.niagarawater.com/niagara-cares.

Gisele Bundchen overcame panic attacks

Over 40 million adults in the U.S. suffer from anxiety and panic disorders. And as privileged as they are, celebrities are no exception when it comes to panic attacks. Whether it’s a one-time event or something they consistently struggle with, dealing with a panic attack is never easy. Most recently, in the media and her new book, Gisele Bundchen described the debilitating panic attacks she experienced when she was younger and how they almost led her to suicide. Gisele is not the only celeb who has confessed to former or current panic attacks. Others include Lena Dunham, Caitlyn Jenner, Emma Stone, Ellie Goulding, Amanda Seyfried, and John Mayer. We turned to New York City-based neuropsychologist and Teaching Faculty Member at the prestigious Columbia University Teacher’s College for some insight on what average Joe and Janes can to overcome panic attacks. The good news is, recovery is possible does not take an A-listers budget.

What is a panic attack?

Panic attacks typically begin suddenly, without warning. They can strike at any time — when you’re driving a car, at the mall, sound asleep or in the middle of a business meeting. You may have occasional panic attacks, or they may occur frequently. Panic attacks have many variations, but symptoms usually peak within minutes. You may feel fatigued and worn out after a panic attack subsides. Dr. Hafeez states that “One of the worst things about panic attacks is the intense fear that you’ll have another one. A panic attack occurs when the body experiences a sudden surge adrenaline out of proportion to any perceived danger or threat.”

What is a panic disorder?

You may fear having panic attacks so much that you avoid certain situations where they may occur. It can become so severe as to cause agoraphobia where people become housebound. When this occurs, it is known as panic disorder.” She adds, “the word ‘attack’ is actually a misnomer as nothing is being attacked. Panic occurs when the body goes into a state of fight or flight even when no real danger is present. A person can be sitting at their desk typing, yet feel as if they are being chased by a lion and the body is responding with adrenaline appropriate to a dangerous situation, but not realistic for the situation the sufferer is actually in.” Dr. Hafeez stresses to those who suffer from the panic that, “Nobody has ever died from a panic attack! A person may feel as if he/she wants to die, or death is imminent, but it simply will not happen!”

How did Gisele Bundchen reduce her panic?

As Gisele Bundchen has mentioned, her panic attacks subsided when she made lifestyle changes such as not drinking a bottle of wine per day, stopping a pack a day smoking habit, incorporating meditation, yoga, and cutting out sugar. After a few months, she says she stopped experiencing any panic attacks and had a new outlook on her life and her health.

What can you do to reduce and cope with panic?

Calm breathing

Dr. Hafeez says that “Taking control of breathing is the first step to controlling a panic attack. The goal is to create a slow stream of air by breathing in and out. This prevents hyperventilation and a buildup of carbon dioxide in the blood. It is helpful to practice mindful breathing outside of panic attacks. This equips people who experience panic attacks with the techniques designed to stop them. There are apps and YouTube videos people can watch to practice breathing techniques for panic. “

Progressive Muscle Relaxation

Another helpful strategy is learning to relax the body. This technique involves tensing and untensing various muscle groups. This lowers overall tension and stress levels that can contribute to panic attacks. Start with the feet and work up to your forehead. Tighten the muscle while taking a deep breath in, hold for a few seconds and then release the tension while breathing out. Move up the body, one muscle group at a time.

Mindfulness

This is the act of accepting thoughts as they come, but not letting them blow out of proportion. It is a mental framework designed to help people stay present at the moment without overanalyzing the stressful elements of life. Mindfulness incorporates many relaxation and meditation techniques.

Cognitive Behavioral Therapy

Panic attacks can originate from thoughts that spiral into deep-seated worries. Cognitive behavior therapy (CBT) is an effective, lasting treatment for controlling panic attack symptoms. CBT is a helpful option for people who experience repeated panic attacks. CBT challenges fearful thoughts. What are you afraid will happen? Is there evidence to support these fears? A practitioner trained in CBT can equip an individual with the tools to successfully control and defuse a full-blown panic attack.

Yoga

There are many uncomfortable physical symptoms of panic and anxiety, such as feelings of tension, tightness, and pain sensitivity. Yoga postures, known as asanas, help ease the physical discomfort that is caused by anxiety. Asanas work to stretch, lengthen, and balance the muscles. These postures can assist in releasing built-up muscle tension and stiffness throughout the body.

Cut Down on Sugar and eliminate caffeine

Although many people can’t start their day without a “cup of Joe,” Dr. Hafeez says that “for panic sufferers, caffeine can trigger panic attacks because it is a stimulant and can cause people with anxiety to have palpitating hearts and shaky hands. Sugar can cause blurry vision, difficulty thinking, and fatigue, all of which may be interpreted as signs of a panic attack, thereby increasing worry and fear. A sugar high and subsequent crash can cause shaking and tension, which can make anxiety worse. While dietary changes alone cannot cure anxiety, they can minimize symptoms, boost energy and improve the body’s ability to cope with stress.”

Stop Smoking

“If you think smoking calms you down, think again,” says Dr. Hafeez. A study of thousands of smokers shows that they are three times more likely than non-smokers to have panic attacks and panic disorder. Tobacco smoke may induce panic attacks in susceptible individuals. “There can be other mechanisms by which smoking induces panic: the effect of nicotine for example,” says Dr. Hafeez. “Nicotine has a stimulating effect on the brain.”

Reduce or eliminate alcohol

There are clear links between alcohol and anxiety, and between alcohol and panic attacks. Alcohol can trigger panic attacks because on a physiological level drinking can cause low blood sugar, dehydration, increased heart rate, and increased levels of stress. Dr. Hafeez offers that, “A drink from time to time is not harmful, but when people use drinking to deal with anxiety and panic, they can experience severe consequences. Like other frequently abused substances such as caffeine or cocaine, the combination of alcohol abuse, hangover, and withdrawal can lead to an increased risk of panic attacks. As a consequence, this kind of abuse can result in both an alcohol addiction and more severe anxiety and panic disorders.”

Medication

There are many anti-depressants, mood stabilizers, and benzodiazepines like Valium, Ativan, Clonopin, and Xanax that can help keep panic under control when combined with therapy. Antihistamines (such as hydroxyzine) and beta-blockers (such as propranolol) can help mild cases of anxiety as well as performance anxiety, a type of social anxiety disorder. Patients need to keep in mind that benzodiazepines carry the risk of tolerance and addiction and are better suited for short-term or “as needed” usage.

Smartphone apps to assist with panic disorder

There are many great ones that exist such as Dare, Rootd, Anxiety No More, ACT Companion and Pacifica among many others.

About the Doctor:

Dr. Sanam Hafeez PsyD is an NYC based licensed clinical psychologist, teaching faculty member at the prestigious Columbia University Teacher’s College and the founder and Clinical Director of Comprehensive Consultation Psychological Services, P.C. a neuropsychological, developmental and educational center in Manhattan and Queens. Dr. Hafeez masterfully applies her years of experience connecting psychological implications to address some of today’s common issues such as body image, social media addiction, relationships, workplace stress, parenting and psychopathology (bipolar, schizophrenia, depression, anxiety, etc). In addition, Dr. Hafeez works with individuals who suffer from post-traumatic stress disorder (PTSD), learning disabilities, attention and memory problems, and abuse. Dr. Hafeez often shares her credible expertise to various news outlets in New York City and frequently appears on CNN and Dr.Oz. Connect with her via Instagram @drsanamhafeez or www.comprehendthemind.com

EMMANUEL JAL × SOULSHINE RESORT BALI

Swing into the stunning location of Michael Franti’s Soulshine resort and yoga haven in beautiful Bali, from December 8 – 15th and join us for My Life is Art leadership retreat – as we unwind at the end of this year.

This experience will bring together leaders from all walks of life in a diverse gathering of minds.

The My Life is Art program is designed for individuals and organisations who want to cultivate personal purpose and leadership.

“Purpose will push us beyond what we could possibly imagine and is the fuel that drives our passion. We can buy happiness but we cannot buy joy – joy comes through purpose. We will show you how.”

-Emmanuel Jal

Dates: Dec 08, 2:00 PM – Dec 15, 12:00 PM

Location:  Micahel Franti’s Soulshine resort and yoga retreat – Bali

Soulshine Bali, JL. Ambarwati, Ubud, MAS, Gianyar, Kabupaten Gianyar, Bali 80571, Indonesia

WHAT’S INCLUDED:

Seven nights accommodation at Soulshine Bali

Welcome Ceremony

Daily breakfast and dinners

Daily Yaya Classes – A fusion of Yoga, African Dance and Appreciation.

The Pyramid Principle – Each day you will work through 2 Pyramid Principles under the guidance of Emmanuel Jal

Daily Meditation

Daily Self Reflection

Daily Story Telling

Soul Sessions -DJ Pool Party- featuring Emmanuel Jal

Closing Ceremony

 

PRICING:

Resort Room (Twin Share) $2800 per person

Luxury Resort Room (Twin Share) $3300 per person

Luxury Pool Suite (Twin Share) $3850 per person

The My Life is Art Retreat will support you in

– Becoming the greatest version of yourself + teach you how to serve with greatness

– Living in your purpose to spark global conscious awakening

– Connecting to self + to community + to be in sync with nature

– Gaining tools you can use to own your mind

– Creating habits that support your journey to success

– Creating and building community with a diverse group of leading minds

– Supporting others in discovering who they are, what they are created to do

Through inspired collective conversation, personal purpose work, reflection through shared + thoughtful experience & skills building workshops, you will gain a renewed purposeful reason to live and to give.

Just show up.

Life after the retreat will leave you equiped with strong leadership skills that are paired with meaningful connections. you’ll be inspired to show up each and every day.

BOOK NOW

FOR MORE INFORMATION on MY LIFE IS ART: www.mylifeisart.org

 

Emmanuel Jal

ARTIST, ACTIVIST, SPEAKER & LIFE COACH

Emmanuel Jal is a former child soldier from South Sudan, turned international recording artist, activist, philanthropist and life educator. Jal’s vision is to share his experiences for social emotional learning through the Arts, Business and Philanthropy, in order to create a higher state of conscious global awakening. 

The My life is Art principles and teaching are rooted in Jal’s own experience and ancient and modern teachings that have supported him in his own healing from trauma.  

He now shares his learnings and methodology with others through workshops, speaking engagements and one on one sessions designed to help others free themselves from struggle, step into their leadership and find their purpose.

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

Discover Reebok at the following locations:

https://www.instagram.com/reebok/

http://facebook.com/reebok

http://twitter.com/reebok

http://youtube.com/reebok

Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

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Mojo Nomad Central

Mojo Nomad Central – a ground-breaking concept designed to turn the traditional hotel model on its head- will open this September on Queens Road Central in the heart of Hong Kong. The property is the second to open from the Mojo Nomad brand, Hong Kong’s first hotel concept with shared working spaces, and a member of the Ovolo Hotels group.

“Following the unprecedented success of Mojo Nomad Aberdeen, on the western shore of Hong Kong Island, we’re excited to unveil a second Mojo Nomad property in Hong Kong, this time in the city’s bustling Central District,” says Girish Jhunjhnuwala, the visionary behind the Mojo Nomad concept, and founder & CEO of Ovolo Hotels. The edgy, design-driven concept draws on the hotelier’s desire to make a difference. “We are giving modern travelers access to a multi-use space where they can be productive, collaborate, seek adventure and experience new things,” continued Girish.

The first of its kind in the region, the Mojo Nomad concept combines a mix of designer rooms, from private to accommodation options for families, groups and friends, paving the way for a new type of value-driven design hospitality. Mojo Nomad’s communal spaces encourage guests to connect with new people and ideas, tapping into a thriving demographic of explorers and addressing the changing demands of the ever-evolving traveler.

The new Mojo Nomad Central offers a total of 56 guest rooms ranging from size S to XL; two of the property’s rooms will offer shared accommodations. Adhering to the brand’s commitment to integrating the latest in technology and design, each room is equipped with multiple USB and traditional plug sockets, as well as international adapters. Shared rooms are fitted with individual televisions and Bluetooth headphone capabilities, as well. A flexible-use space on the property’s second floor will offer a refreshment bar and shared kitchen with additional working and lounge areas. On the third floor, the gym offers TRX equipment, punching bags, yoga mats and more.

A two-story Mexican eatery, Te Quiero Mucho, will serve share-style plates and margaritas alongside a broad selection of artisanal tequilas. The bar, which also serves as the hotel’s reception desk, is decked out with eye-catching neon.

“Our inspirational new hotel collection is designed for those seeking a better way of living. At Mojo Nomad, guests are able to unite around common interests and enjoy a unique style of community living, which values openness and collaboration without compromise. Whether your stay be long or short, you’ll be a part of our community,” concluded Girish.

For more information about Mojo Nomad, visit www.mojonomad.com. For more information about the Ovolo Hotels group, visit www.ovolohotels.com.

ABOUT OVOLO HOTELS

Ovolo Hotels is an independent hospitality company that owns and operates a collection of individually designed hotels. Founded in 2002, the company now runs four hotels in Hong Kong and six hotels in Australia, including in Sydney, Melbourne, Brisbane and Canberra. Ovolo also recently launched a new brand, Mojo Nomad, in Aberdeen Harbour, Hong Kong. Mojo Nomad is a cohabitation concept for global nomads that combines travel, lifestyle and community at its core and will be entering the Australian market in the near future.

ABOUT MOJO NOMAD

Established in 2017, Mojo Nomad is a community for global travelers who seek a new way of living. The brand’s vision is to establish a global brand that will consistently go beyond traditional hospitality concepts which allows residents to live, work and travel in an effortless home-feel environment. The Mojo Nomad micro-living hotel concept offers collaborative and fun environments that expose its residents to new people, new ideas and new experiences. Mojo Nomad strives to encourage residents to be active creators and unite them around a common interest to share space, resources, and activities, ultimately inspiring them to contribute creatively and intellectually to the world around them.