Posts tagged with "Wraith"

360, 360 Magazine, Rolls-Royce Motor Cars Miami

ROLLS-ROYCE: THE ‘MIAMI COLLECTION, Six of Six’

ROLLS-ROYCE MOTOR CARS MIAMI INTRODUCES THE ‘MIAMI COLLECTION, Six of Six’

·       With the inspiration of picture perfect sceneries, the ‘Miami Collection, Six of Six’ captures the essence of Miami by day and by night.

·       The Six of Six Collection is made up of three models that reflect the light, sunny and breezy days in Miami.

·      The collection also features three models, which represent the reflection of the moon over Miami and the evening sparkle that provokes this magical city.

Miami days are radiant. The rays of the sun shine bright spreading the warmth of year-round summer throughout the entire city. The clear blue water and its waves move slowly in a flirtatious dance with the creamy shoreline resulting in an inevitable romance. Rolls-Royce Motor Cars Miami has taken these magical motifs as inspiration in the creation of a collection of Rolls-Royce Motor Cars unique to Miami. The collection is the result of creative collaboration among the teams and exquisite execution by the House of Rolls-Royce Bespoke Design Studio in Goodwood, England. The exquisite ‘Miami Collection, Six of Six,’ was revealed today at the Southern Automotive Media Association’s annual showcase of drop heads, ‘Topless in Miami.’

Day and night, Miami is an ultra-lux wonderland. In celebration of this unique paradise, Rolls-Royce Motor Cars and Rolls-Royce Motor Cars Miami came together to design a collection that reflects just that. A variety of one of a kind motor cars that combine the sheer fascination of Miami with the ultimate in luxury and the best car in the world. The collaboration among the teams and creative execution by the House of Rolls-Royce Bespoke Design Studio in Goodwood, England resulted in the exquisite “Miami Collection”, Six of Six.

Miami by Day

The Six of Six collection is made up of three models that reflect the light, sunny and breezy days.  The first three members of the collection feature Dawn, Ghost and Wraith representing Miami by day, with its overflow of sunshine and seashells, long afternoons of lounging and unwinding as the sun slowly descends and takes cover. With a classic Rolls-Royce two-tone color finish of Carrara White over Latte and 21 inch 14 spoke polished forged wheels. The Interior is appointed in Seashell leather with Oatmeal and Dark Spice accents – accents include a Bespoke two-tone steering wheel in Dark Spice and Oatmeal. The interior woodwork features Open Pore Royal Walnut throughout, including fascia, doors and rear deck of Dawn. And of course, the hand fitted leather seats are heated, ventilated and feature the Rolls-Royce front-seat massage.

Miami by Night

The second half of the collection then features three models: Dawn, Ghost and Wraith, which represent the reflection of the moon over Miami and the evening sparkle that provokes this magical city.

Miami nights are vibrant. As the sun goes down, the city sets the stage for its nightly performance of metropolitan seduction and glamour. From elegant dining to chic dance clubs, the revelation of luxury and beauty is eminent. The exterior finish features is done in Rolls-Royce Dark Indigo with 21 inch 10 spoke part polished wheels. The Interior is appointed in Sunrise leather with Purple Silk accents, Mimosa Negra Open Poor veneer has been hand-finished for the interior woodwork.

Both versions of the collection feature a hand-painted coachline, applied by Rolls-Royce master painter Mark Court in his Goodwood workshop. The Palm Tree coachline represents the umbrella of palm trees that spread shade over the sunny days and decorate the legendary nights. The motif is repeated on the Bespoke Headrests. The collection also includes Bespoke Treadplates with the Palm Tree motif and reading “The Miami Collection 1 of 6.” Each motor car has been hand assembled by the craftsmen and women at Goodwood, home of Rolls-Royce in the south of England.

Like all Rolls-Royce motor cars, all six of the collection are powered by the V-12 engine from Rolls-Royce precisely paired with an 8-speed transmission and independent air suspension designed to create the heralded ‘Rolls-Royce Magic Carpet Ride.’ Immediately recognizable by the Electrically Retracting Spirit of Ecstasy and Electronically Regulated Rolls-Royce Coach Doors with power closing assist and the iconic Self-righting Wheel Centers. Nestled into the door openings, two Integrated Teflon umbrellas are designed into each car, allowing this collection to bring the best of Bespoke to Miami.

The price of these commissions range from approximately $430,000 for Ghost to $470,000 for Dawn Miami Night edition. All six commissions will be on display and offer at Rolls-Royce Motor Cars Miami, Rolls-Royce Motor Cars Miami is consistently at the top level in delivering world-class customer experiences for Roll-Royce clients every year. For 2018, Rolls-Royce Motor Cars Miami has been honoured as Dealer of the Year for the Americas, the largest region for the brand globally. This prestigious honour recognizes the efforts of the entire team in Miami in ensuring the experience that every Rolls-Royce Motor Car owner deserves and expects. The criteria for the recognition is consistency in delivering the ultimate luxury experience from the initial idea through the entire commissioning and ownership experience. While only a small factor in the evaluation, Rolls-Royce Motor Cars Miami, part of Braman Miami, was among the top dealers in delivering Rolls-Royce commissions in 2018. This performance helped lead the brand to a record year, with 4,107 Bespoke creations leaving Goodwood, Home of Rolls-Royce, for collections worldwide.

Happy Lunar New Year from Rolls-Royce

Rolls-Royce Motor Cars Beverly Hills hosted the Fourth Annual Lunar New Year: Year of the Pig Celebration presented by The Beverly Hills Chamber of Commerce, Asian Business Connection Committee at the Rolls-Royce Motor Cars and McLaren Beverly Hills Showroom. The event featured traditional Lunar New Year entertainment including an assortment of epicurean delights from many of the Asian and Indian cultures, extravagant performances, and spectacular surprises that added the Beverly Hills touch.

In celebration of this remarkable initiative, Rolls-Royce Motor Cars unveiled three specially-commissioned Year of the Pig Rolls-Royces commissions exclusively for their guests, including Ghost, Wraith and Dawn. The three special edition cars were on display in Lunar New Year colors including Aurum, Mugello Red, and Diamond Black. Each car featured a Rolls-Royce Year of the Pig nameplate and a hand-stitched ‘Lunar New Year’ embroidery on the headrest in Mugello Red. The vehicles are now exclusively available through Rolls-Royce Beverly Hills.

Rolls-Royce Motor Cars and the Mandarin Oriental Hotel Group welcome the Lunar New Year, honoring Asian heritage with luxurious immersive moments. In celebration of the holiday, which officially starts on February 5, 2019, Mandarin Oriental properties will offer a stellar lineup of packages and offerings including a chance to experience ‘Rolls-Royce Cullinan in Red,’ the most luxurious SUV ever.

Mandarin Oriental’s properties in Boston, Miami and Washington, D.C. will ring in the Lunar New Year with Rolls-Royce Motor Cars, offering guests special access to the brand’s first-ever SUV, the ultra-luxury Cullinan. The cars will make a special appearance at each property from February 4 to 8, and will be a fortuitous red, selected for its symbolization of good luck and happiness in the Chinese culture. A Rolls-Royce White Glove Product Specialist will be onsite for drives and chauffeured rides. Guests at the Mandarin Oriental will also have the opportunity to win a week-long first-hand experience with a Rolls-Royce motor car in select U.S. luxury destinations.

To celebrate, Rolls-Royce has commissioned three special Bespoke Cullinan. Guests in Washington D.C. and Miami will have a chance to experience a splendid Cullinan in Magma Red exterior with a Tan interior, while visitors in Boston will have a chance to take a very special journey in Cullinan in Scala Red exterior and Black and Mugello Red interior. All three vehicles are hand-crafted in Goodwood, England, the Home of Rolls-Royce.

“Rolls-Royce Motor Cars and the Mandarin Oriental hotels share two very important things in common. First, a client base with exacting taste for luxury and second the ability to deliver an unparalleled luxury experience. To celebrate, especially with our Chinese clients and those who join them in welcoming a new year, is a pleasure and an honor.” Martin Fritsches, President of Rolls-Royce Motor Cars Americas.

SILICON VALLEY × BESPOKE ROLLS-ROYCE

SILICON VALLEY TECH EXECUTIVE TAKES DELIVERY OF BESPOKE ROLLS-ROYCE DAWN BLACK BADGE AT PEBBLE BEACH

 

Benjamin Treynor Sloss, Vice President of Engineering at Google and a well-known car enthusiast, has taken delivery of a very personal Rolls-Royce Dawn Black Badge at this year’s Pebble Beach Concours d’Elegance. Presented to him at the Rolls-Royce Collectors Cocktail Reception on Saturday night by Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce, this stunningly contemporary Dawn Black Badge was created in collaboration with the Rolls-Royce Bespoke Collective in Goodwood, England in the Slosses’ personal livery.

“Our Rolls-Royce story began here at Pebble Beach in 2014 when we were looking for a two-door coupe with four useable seats for adults,” comments Ben Sloss. “Brands such as Aston Martin or Bentley do not offer anything suitable. When we saw the Rolls-Royce Wraith, we loved the style and elegance of the coupe, and when we took it for test drive we were impressed (really, startled) by how well it accelerated and handled, in addition to the sublime ride quality and materials we already associated with the Rolls-Royce brand. The Wraith offered a unique combination of luxury car experience and sports car performance, and we fell in love with it on the spot.”

Ben’s wife Christine subsequently bought a Rolls-Royce Dawn, a motor-car that has become her daily driver. “You can tell which are the favourite cars in our family by the mileage they have on them,” comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the clock, because both Ben and I drive it regularly, and we enjoy its open-air experience so much that Ben decided he wanted one too.”

“Christine and I are both gentleman… err, gentleperson racing drivers, competing in endurance races in GT racing cars, and many of our street cars are two-seater supercars with a very distinctive and personal livery,” continues Ben Sloss. “Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce.”

“The Rolls-Royce Dawn Black Badge is the most uncompromising expression of open-top luxury in the world, and Ben’s personal vision has demonstrated that Black Badge Rolls-Royces can be some of the most beautiful statements of automotive power on the road today,” commented Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce on presenting the car to Mr. Sloss.

 

The Ben Sloss Dawn Black Badge

Through the Rolls-Royce Motor Cars Los Gatos dealership, Ben Sloss worked closely with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce. His motor-racing pursuits led him to the more driver-focused Dawn Black Badge as the canvas for his vision, a reinterpretation of the livery on the couple’s racing cars.

“Our racing cars carry the colors of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colors,” comments Mr. Sloss. “The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with ‘O my God, that’s unreal — I love it!!’ It’s outrageous, it’s over the top… it’s perfect. I still grin every time I see it.”

The Bespoke Collective set to work reinterpreting the colour scheme into Rolls-Royce design language, creating two new bespoke paint colours for the exterior of his Dawn Black Badge. The intense deep yellow that adorns the main bodywork has been named ‘Superflare’ due to its radiance under the California sun, whilst it is contrasted with the darkest of navy blues named Pikes Peak Blue due to Mr. Sloss’ interest in the king of timed hill climbs. A further flash of Superflare yellow offsets the black of the 21” carbon fibre and aluminium wheel.

The same color scheme is continued throughout the interior of Mr. Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover and rear seat waterfall clad in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and unique to Black Badge model infinity logo between the rear seats. The yellow theme continues in the cabin with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue outside the one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue leather-clad Aero Cowling enclosing the rear seats.

2018 ROLLS-ROYCE PHANTOM VIII

Ultimate Luxury on Wheels

By Shin Takei

We all know that Rolls-Royce has been defining the pinnacle of luxurious automobiles since 1904. But the comfort level of the first cars were, well, not even close to what it is today, rather a rough outing. The Phantom in its eighth iteration started in 1925 as a replacement for the Silver Ghost and since then has been the top model for Rolls-Royce, hence bearing the duty of being coined the phrase Best Car in the World.

The styling of the Phantom is an evolution of the series, carefully incorporating the DNA of the past into the elegant updated shape. For the first time, the signature grill is gently curved at the top and twin chrome strips run back to the A-pillars and surrounds the windshield. The rear end has been lightened up and a chrome C-pillar garnish defines the passenger compartment. The overall feeling is that it is magnificent and cannot be anything but a Rolls-Royce. We have written before about Bespoke and explained how the owner “tailors” the car to his exact preference and taste. Hence a Phantom is a personal statement of the owner and the owner is the most important aspect of the car because he/she alone determines how his or her Phantom gets built.

The all new twin turbo V12 produces 563bhp @ 5,000rpm with 664 lb ft of torque @ 1,700rpm, more than adequate to propel the 5754lbs car from 0-60mph in 5.2 seconds. The ZF 8-speed automatic transmission is silky smooth and shifts are hardly noticeable. The new Architecture of Luxury incorporates an aluminum space frame that will be shared by all new vehicles hereafter including the Cullinan SUV coming later this year. With 4-wheel steering, Electronic Roll Control. GPS and optically monitored air suspension system reading what’s coming on the road ahead, the Phantom just glides through uneven pavement.

The new interior is something to behold. The Gallery is a glass panel that spans the entire dashboard and can display various art work or designs by commissioned artists. The instruments are displayed in front of the driver who sits holding a large diameter steering wheel that is retro in design. In fact the wood paneling, various knobs and rotary switches that operate vents, a/c and the infotainment system are elegant compared to touch panel controls. Every surface is covered in wood or leather and the aroma inside the cabin is heavenly. Enter the Phantom Suite which is now the name of the rear compartment for the Extended Wheelbase model which adds 8.6 inches to the wheelbase. The Suite is a Zen like sanctuary where it is quiet, serene and isolated thanks to 287 lbs of sound insulation making it 10% more quieter than Phantom VII. Here you can relax to multi-adjustable massage seats, gaze at the Starlight Headliner, watch the screens for movies or connect to the internet. Then open the refrigerated compartment, enjoy your chilled Champagne and drink it in the RR crystal glasses with your initials on them. If its congested outside and you’re about to miss a concert at the Met or Disney Hall, just crank up the Rolls Royce Bespoke Audio with 1300 WATTS of power and you won’t miss a thing

Peninsula Hotels, one of the must luxurious hotels in the world have been a partner with Rolls Royce by offering their guests pick up service in a Phantom. Some of the suites come with the use of a chauffeured Phantom when they stay there. Like pairing a fine wine to an exquisite dinner, the Peninsula and a Phantom are well suited for each other.

The 2018 Rolls Royce Phantom VIII is reserved for the top 1% and is a personal statement of the owner. It doesn’t come with autonomous driving feature because the ultimate auto pilot is your chauffeur. Please make mine with the Lalique crystal Spirit of Ecstasy.

For more information, please visit www.rolls-roycemotorcars.com

ROLLS-ROYCE ADAMAS

ADAMAS COLLECTION TAKES ROLLS-ROYCE BLACK BADGE FURTHER INTO THE DARKNESS

·       Rolls-Royce unveils first Black Badge Collection of 40 Wraiths and 30 Dawns, named Adamas

·       Laboratory-grown black diamonds encrust Black Badge infinity symbol

·       Spirit of Ecstasy transformed in machined carbon fibre

·       Carbon structure inspired Starlight Headliner features colour gradation

The Bespoke Collective of the House of Rolls-Royce has conceived a darker iteration of Black Badge Wraith and Dawn, presented in a limited Collection, named Adamas. Drawing inspiration from the name, meaning ‘untameable’, ‘invincible’ and also ‘diamond’, the Collective celebrate the darker side of contemporary craftsmanship, expertly weaving a dark aesthetic of unbreakable carbon structures into just 40 Black Badge Wraiths and 30 Black Badge Dawns. Technical fibres and molecular compounds are manipulated and recognised for their systematic, beguiling beauty.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce, commented, “Adamas is a Collection that fuses the extraordinary competence of our Bespoke craftspeople from the Home of Rolls-Royce in Goodwood, West Sussex, with the rebellious spirit of Black Badge. The result is a motor car for those who seek more than the definitive of engineered luxury conveyance. This is a motor car for the risk-taker who is not afraid to embrace a bold and progressive statement of true and modern luxury, in its darkest form.”

Adamas Collection

On encountering Adamas, one is immediately drawn to the Spirit of Ecstasy, who finds herself taken from the edge of darkness, into the black. She is formed for the first time in history of machined carbon fibre, personifying the very essence of the Collection.

The entrancing figure is engineered from 294 layers of aerospace grade carbon fibre, which takes 68 hours to produce with a technical weave angle of precisely 25 degrees. She confidently resides on a specially created titanium base, vapour blasted to adopt a darkened aesthetic, bearing the words ‘BLACK BADGE ADAMAS’, and the infinity logo.

One recalls the colours of the first iteration of Rolls-Royce Black Badge. The mandarin orange interior for Dawn and Cobalto Blue interior for Wraith have spread to the exterior; darkened versions of these hues envelop the body in a hypnotic Aphrodite Red over Black and Morpheus Blue over Black two-tone respectively. These are the first two-tone Black Badge cars. These colours, as though touched by darkness, have a deep colour transition, providing a mesmerising iridescent effect. Patrons are able to specify their chosen Adamas in either colourway.

Below, black grille vanes are added to the already darkened grille surround of Black Badge, underlying the sinister, untameable nature of Adamas.

Stepping inside, one’s eye is drawn to the clock, encrusted with black diamonds. Harnessing the carbon structure in its most explicit form, 88 laboratory-grown diamonds form the Black Badge infinity symbol, providing a jewellery-like reminder of the restless spirits of the inhabitants of these motor cars. Mounted upon a carbon fibre back-plate, the black diamonds are perfectly engineered to deliver exquisite clarity and colour. The face of the clock is embellished with machined aluminium chaplets and a polished aluminium inner bezel, adding dramatic detail to the contrasting white face.

Perhaps one of the most captivating expressions of technical craft is the interpretation of the diamond theme on the starlight headliner of Wraith Adamas. 1,340 individual fibre optic lights are configured as though forming the molecular structure of carbon as it becomes a diamond, presenting a motif reminiscent of a powerful spine running through the interior cabin. Available in either hue, co-ordinating perfectly with either colour scheme, the starlight headliner for the first time incorporates graded shading, using varying tones of the chosen colour palette to accentuate the subject.

Pearlescent effect leather, a Collection Car debut, echoes the exterior hue. Offset by a two tone steering wheel and accentuated by rich woven black leather on the door panniers and transmission tunnel, the interior celebrates the darker side of luxury craftsmanship in even the smallest of details.

The Collection premieres a new dark brushed metal fascia, designed to correspond with the carbon fibre. Cold to the touch, this metal finish flows through the motor car, through both front and rear centre console lids, emphasising the unbreakable strength at the core of Black Badge Adamas.

As a final touch, when one enters or alights from the atmospheric cabin of Adamas, one encounters an illuminated tread plate, reading either ‘Black Badge Wraith Adamas – One of Forty’ or ‘Black Badge Dawn Adamas – One of Thirty’, reminding the occupant of the power and precious nature of this Collection.

Rolls-Royce Collection Cars

The Rolls-Royce Bespoke Collective, consisting of designers, engineers and craftspeople from the Home of Rolls-Royce in Goodwood, have an innate understanding of the marque’s discerning patrons. Characterised by a desire for more than mere acquisition, a patron of Rolls-Royce, accustomed to luxury in all avenues of their lifestyle, seeks to commission and collect. It is at this juncture that there is a meeting of minds with the Rolls-Royce Bespoke Collective, who provides a guiding hand in this commissioning process, imparting its deep understanding of the constitution of true luxury in the process. The Bespoke Collective harness this knowledge to create a limited number of highly Bespoke, rare, collectable motor cars; a Rolls-Royce Collection car.

It is for this reason a Rolls-Royce Collection car gains such distinction. Formed at the hands of masters in their fields, a Rolls-Royce Collection car is a showcase of competence, using the finest materials in ways that raise the bar of technical competence to create a stunning masterpiece.

Resulting from this deep understanding of its clientele, Rolls-Royce is able to anticipate these customer needs and requirements. Whether drawn to a motor car steeped in rich heritage, such as the recently announced ‘Silver Ghost Collection’, or a playful adaptation of luxury theatre as revealed in the ‘Wraith Luminary Collection’, or now, embodying the darkest expressions of luxury in the Adamas Collection, the Rolls-Royce Bespoke Collective can rise to the most demanding of challenges.

ROLLS-ROYCE WRAITH LUMINARY

· Limited Collection of 55 unique Rolls-Royce motor cars

· First ever shooting star headliner

· World debut of illuminated wooden paneling

· Stainless steel hand-woven fabric incorporated into cabin

· Global debut of Sunburst Grey paint. Solid grey with rich copper tone

Oxford English Dictionary definition Luminary: 1) A person who inspires or influences others, especially one prominent in a particular sphere. 2) A natural light-giving body, especially the sun or moon.

In a bold expression of dynamic luxury, Rolls-Royce unveils the Wraith Luminary Collection. Inspired by those who lead where others follow, the Wraith Luminary Collection will light the way for the luxury trailblazer.

In response to an ongoing global demand for Rolls-Royce Collection Cars, the marque has created a Limited Collection of just 55 of these spectacular Wraiths. These motor cars join the highly exclusive ranks of collectible Bespoke masterpieces, envisioned by the Rolls-Royce Bespoke design team and collected by Patrons of true luxury all over the world.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “Wraith Luminary is a stunning Collection Car. It speaks directly of our contemporary Rolls-Royce brand – progressive and trailblazing; the pinnacle in hand-crafted luxury. This is a motor car that celebrates visionaries who achieve eminence in their respective fields. Indeed, this collection is for the world’s luminaries.”

The heady shade of the golden hour’s sunrays inspire this newly developed exterior paint, Sunburst Grey. One is met by a flat grey that enlivens when awoken by the sun, rich copper tones, emitting a deep emotive warmth. Further intrigue is added by a hand-painted Sunburst Motif coachline, hand-painted Wake Channel Lines on Wraith’s bonnet and pinstripes applied to the wheel centers, each in Saddlery Tan, bearing reference to the color scheme of the interior leather.

Energy courses through this highly charged edition of Wraith. On opening the coach doors, one is met by a statement of modern luxury, as light flows from the front into the rear passenger compartment. The Collection’s defining feature, Tudor Oak wood, sourced from the forests of the Czech Republic, selected for its depth of color and the density of the grain structure, is for the first time, illuminated. The light of 176 LEDs permeates through an intricately perforated design in the unique Tudor Oak veneer, allowing a mesmerizing pattern, reminiscent of the trailing light of a shooting star, to luminesce at the touch of a button. Linked to the controls of the starlight headliner, the cabin’s veneer surrounds Wraith’s occupants in an ambient glow of light.

Speaking of shooting stars, the Rolls-Royce Bespoke Collective, a talented group of engineers, designers and craftspeople located at the Home of Rolls-Royce in Goodwood, West Sussex, have brought further theatre to the cabin of Luminary in the form of brilliant shooting stars. The prized Rolls-Royce starlight headliner, a handwoven configuration of 1340 fiber optic lights which act as a glittering night sky, takes a bold new step as it incorporates shooting stars into the constellation; a playful display of light that creates wonderment and awe for the car’s passengers.

Taking nearly 20 hours to configure, eight shooting stars fire at random, predominantly over the front seats, in recognition of Wraith’s owner-driver appeal.

Wraith Luminary’s cockpit is trimmed in Saddlery Tan, though the rear seats contrast in Anthracite leather, thus highlighting the prominence of the driver’s position. Contrast piping and stitching masterfully marry the front aesthetic to the rear. Alternatively, a more dramatic contrast can be selected by specifying Seashell colored leather in the rear, both of which will be perfectly coalesced by the inclusion of a two-tone steering wheel.

The Rolls-Royce Bespoke Collective continually seeks inspiration from external trends and influences. In a progressive step, the application of hand-woven stainless steel fabric, a highly contemporary and innovative new technique in luxury craft, is appointed to the central transmission tunnel and door panniers, contrasting the Tudor Oak wood and Saddlery Tan leather.

Incorporating strands which are 0.08mm – 0.19mm in diameter, this technical fiber is woven in a pattern oriented at precisely 45 degrees, to complement the lines of the interior and provide a uniform appearance throughout the passenger compartment when viewed from either side. Taking three days to produce in a ‘clean room’ environment, the fabric is manipulated to cloak the center console, modified from use in an industrial environment to create a finish befitting the interior of a Rolls-Royce motor car, refracting the light of the unique illuminated paneling in the doors.

As a final touch, the car’s tread plates bear the provenance of this unique collection. ‘WRAITH LUMINARY COLLECTION – ONE OF FIFTY-FIVE’ is engraved in hand-polished stainless steel.

Since its incarnation, Wraith has long attracted the patronage of visionaries – drawn to the intoxicating promise of near unlimited power and it’s hauntingly rakish fast-back design, the ultimate gentleman’s tourer. The remarkable success of Wraith in attracting a new generation of drivers to the marque is reflected in this distinctive motor car’s masterfully incorporated, innovative expressions of pure luxury.

Rolls-Royce is Bespoke.

Rolls royce, wrath, luminary

ROLLS-ROYCE GHOST BLACK BADGE

By Vaughn Lowery × Benjamin Reese

A few years ago, Rolls-Royce began noticing that they were in somewhat of a pickle. They’ve unarguably been building the ‘ultimate luxury car’ and have been the leader in that category for over 100+ years; but as of late, the company learned the thing that they do best – isn’t exactly what people want anymore.

The fresh wave of Rolls-Royce consumers are emerging ‘fast money’ elite within a global society whom demand more than just luxury from a brand that purely builds luxury cars. Not coincidentally, Rolls-Royce found a way to keep us in the dark about this, and in doing so created the ‘Black Badge’ edition to answer our cries. 

The Ghost Black Badge in the short-wheel base platform is much more athletic and dare we say ‘naughtier’ than in standard configuration. On the exterior, nearly all of the traditional chrome has been blackened including the retractable spirit of ecstasy, window trim, wheels and grille. Although It might appear subtle to the common eye, it has a lot to say to the purist, so for the manufacturer this is a win-win. 

The engineering team realized what their job was – keep the class, create the hustle and make it fearless. From the ground up, the frame has been recalibrated to make the Ghost feel like you’re floating on a cloud while cruising down Sunset Boulevard to driving on rails while sprinting across Mulholland Drive. Multi-layered carbon alloy composite 21-inch wheels were designed around the idea of exotic italian super cars from the 70’s era and the tires have low-rolling resistance characteristics. The brakes alone are an outstanding feature on this series and come well-outfitted with energy regeneration, dynamic/cornering control and a host of additional features.

For millennial investors, the Ghost Black Badge also receives an extra 50 or so horsepower pushing output to over 600hp. On the inside, performance and luxury is infused using technical weave on the dashboard; lambswool floor mats; a starlight headliner, which can blink you into a dream and a bespoke premium audio system pumping out 600 watts of youthfulness.

Our Ghost Black Badge arrived in piano black over an extremely irresistable cobalt blue interior with contrasting arctic white stitching which appeared better than the pinstripes on a Zegna suit. The individual seat configuration alongside a cutting-edge infotainment system, housing a 20.5GB hard drive disc for storing music files plus night vision. 

The Ghost Black Badge will set you back a mere $416,605 USD, but considering that a Lamborghini will cost more and you can’t bring your friends along for the ride or even hang out in the back seat – it’s nothing short of astonishing. And to imagine, this is the first time we’ve witnessed Rolls-Royce show us their other hand! 

For additional information visit official site.

   

*All photos by Tyren Redd.

Rolls-Royce

Rolls-Royce tops the list, featured in 11 different tunes by such artists as Future, The Weeknd, and Kodak Black. Ferrari is a close second. Chevrolet, Lamborghini, Bentley, Cadillac, Mercedes-Benz, and Porsche each get touts in several songs. Among non-car shout-outs, old standbys Hennessy cognac and Nike’s Air Jordan sneaker label got the most. We also found that it’s not just alcohol, guns, clothing, and super luxury making it into songs anymore—software, cookware, and even Band-Aids are making the grade.

As far as the song including the most name-checks, the crown goes to “Bad and Boujee” by hip-hop group Migos, which climbed all the way to the No. 1 spot on the charts early this year. It includes 19 brand mentions, from Instagram and Klout to Segway scooters and, um, Crock-Pot slow cookers. Car references are sprinkled throughout the song, too. They rap about a “lamb” and a “frog,” nods to Lamborghini and Porsche. There’s also a reference to the Ferrari 458 Spider, a drop-top convertible that costs more than a quarter-million dollars. The Rolls-Royce Ghost gets some attention as well.

The obvious question when musicians mention obscure brands is, are they getting paid? Sometimes they do. As with television shows and feature films, brands like to insert themselves into pop culture, and music is no different. Dozens of music videos show off stuff from Beats, the Jimmy Iovine/Dr. Dre headphones brand owned by Apple Inc. The item appears in several of Lady Gaga’s music videos, from her breakout hit “Just Dance” to “Poker Face” and “Telephone.” Beats Pill speakers, meanwhile, are clearly visible in videos from Britney Spears, Miley Cyrus, and Nicki Minaj.

It’s often unclear what’s a paid placement and what’s not, however, since artists generally don’t disclose the deals. No, Drake wasn’t paid by Rolls-Royce to include the Wraith in “Portland,” or its bigger and pricier cousin, the Phantom, in “Jumpman,” according to the manufacturer. But Chris Brown’s 2008 hit “Forever,” which featured the line “double your pleasure,” turned out to be an extended version of a chewing gum jingle for Wrigley’s Doublemint. 

(Photo Cred: Rebecca Smeyne —Billboard)

There’s a middle ground, however. Rolls-Royce, for example, will sometimes provide cars to be featured in music videos, said company spokesman Gerry Spahn. When someone uses the car as a shorthand for luxury, it helps the brand, he said. And besides, celebrities and musicians make up about 20 percent of the automaker’s customers, so it has the potential to be a sales strategy, too. 

The $400,000 Phantom is Rolls-Royce’s signature vehicle, but the company has attracted much hype for three other models it’s released since 2009: the Ghost, Wraith, and Dawn. All have garnered song mentions, with the Wraith topping the tally with four.
While parent company BMW AG keeps close tabs on the Rolls-Royce brand, Spahn said they’re more than happy for the exposure. Last year, Rolls-Royce had its second-highest sales numbers ever, delivering more than 4,000 cars to wealthy customers around the world. Even if the car’s desirability increased, production constraints limit the company to a maximum of 6,000 cars a year, said a person with knowledge of its operations.

(Source: BloombergPursuits)