Last night, Reebok Classic celebrated its new Alter The Icons ‘Transparency’ collection by creating and hosting a one-night-only ice-skating party in the heart of Manhattan. Evolving Reebok’s Alter The Icons platform that hacks the brand’s heritage styles to create fresh new renditions, the unexpected urban setting featured appearances from musicians Tayla Parx, Childish Major and […]
Reebok is unveiling the latest video in their “Alter the Icons” series featuring Bodega Bamz – a Spanish Harlem native and emerging recording artist. The video, which highlights how Bamz is defying the norm and achieving success on his own terms, also celebrates the latest “Alter the Icons” silhouettes – which was created in partnership […]
Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK. The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August […]
Have enough room in your shoe closet for more footwear? Good, because you are going to LOVE this. Just recently, Reebok Classic announced the next generation of the Alter the Icons family with the help from none other than Lil Baby, an American rapper, in their latest campaign that can be viewed here. Featuring classic footwear […]
