PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out […]
Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”. The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA […]
The glass ceiling has finally been shattered in video games. For the first time ever, female athletes can compete against, or alongside, male athletes. Ultimate Rivals: The Rink, from Bit Fry, is a new, fast-paced “2 vs. 2” hockey game that features many of today’s top athletes – men and women. The game features female […]
