Photo Credit: Jamie-Lee Fuoco
Cannabis took over the red carpet at this past weekend’s iHeartRadio VVMA’s! Canadian pop star, Rosette Luve strolled the red carpet wearing an iconic cannabis-inspired dress created by Canadian designer, Jason Matlo for the Weekend Unlimited, a Vancouver-based cannabis brand.
This “smoking hot” dress was specially designed to celebrate the country’s upcoming entry into the legal cannabis market in October! Rosette, who was at the event to promote her own chart single, Single for the Summer, and her dress caught the eyes of a number of other pop artists including Alessia Cara, Bebe Rexha and Shawn Mendes to name a few.
According to the designer, Jason Matlo, “Having the opportunity to design this bespoke version of The Weekend Unlimited dress for Rosette Luve to walk the red carpet of the MMVA’s in Toronto was very exciting. This first design allowed me to merge my background and love of couture with a young, high style street look. The entire process has been very energizing. I will be working creatively on developing a range of products for the Premiere Global Lifestyle brand, Weekend Unlimited Live International.”