Posts tagged with "website"

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.

Online Fashion Spotlight: SilkFred.com

We‘ve all been there; ready to attend an event but with nothing to wear. Last-minute shopping (both online and instore) commences, and you’re desperate to find the perfect dress to help you feel confident as you dance the night away.

If you find yourself in that all too familiar position, SilkFred is here to help. With a wide range of unique products to suit any style, Silkfred.com is the personal stylist you never knew you needed. Whether you are shopping for a date night or you are looking for a piece of knitwear to complement your winter wardrobe, they likely have an option for you.

With over 600 independent brands represented on the site, it is the perfect location for the fashion forward on the hunt for the next big thing. Grown completely from scratch through social media and the power of conversation, this innovative team have taken personal style and the latest trends to created a truly unique space for those that love all things fashion.

Whether you are looking for a modern twist on the classic little black dress or you want a maxi dress that makes a statement, you are spoilt for choice. With up and coming brands such as Lilah Rose and AX Paris, you can be sure that you are getting the very best of high-quality fashion at a price that won’t break the bank.

What If You Are New To Fashion?

If you are new to fashion then there is no need to worry; SilkFred does all the work for you.

The categories around the site are easy to find, all clearly laid out in a simple navigation bar. You can shop by the clothing item that you want and the style within each of these, as well as picking a ‘perfect for’ category if you need a bit of inspiration for an upcoming event. You can enjoy a seamless shopping experience without having to scroll through pages to find what you’re looking for, allowing you to get that all important outfit in no time at all.

What About Budget?

If you are looking for your next amazing dress but do not have a big budget, you can still find what you need at SilkFred. Within their website, you can look for all the latest bargains in their outlet and there are also regular sales where you grab a style steal. With select dresses selling out in some sizes, they offer you the chance to get outstanding deals on the last few remaining.

With Silkfred as your secret weapon, you can be sure to avoid a fashion faux pas at every event regardless of the dress code, allowing you to enjoy the very best in fashion all year round.

Is It Time to Revamp Your Ecommerce Store?

The fact that technology never stops evolving is a double-edged sword. Innovations have allowed ecommerce merchants to sell to consumers via mobile devices, personalize product recommendations, and accept a flexible variety of payment gateways—all of which help strengthen bottom lines.

The flip side of this is the effort required to keep up with the latest advances. Just when you feel you’ve implemented a new tool or tweaked your website for the better, a new trend emerges.

As a result, the answer to the question “Is it time to revamp my ecommerce store?” is almost always yes. There’s always something you can do to improve your methods of doing business.

User Experience Is Key

First, consider your user experience (UX). When people visit your website, can they find what they need without hassle? Are you facilitating smooth forward and backward navigation? Are there any changes you can make to your layout or menu options to help speed up the customer’s journey?

Conduct an audit on your own website, paying close attention to navigation and design. Analyze visitor behavioral data to see where people are dropping out of your sales funnel—then turn to your website to see why that might be. Any hiccups or hurdles customers are experiencing may be enough to cause them to abandon their efforts, so this is a chance to eliminate friction and improve the overall UX.

While the simplest ecommerce definition is “conducting transactions online”, merchants must be aware of all of the processes that must occur before customers are ready to click “Confirm Purchase.” Only then do they take advantage of the opportunity to optimize the purchasing journey from start to finish.

Said simply, it’s always a good time to refine your UX.

Optimize Checkout to Reduce Cart Abandonment

It’s incredibly frustrating to discover how many consumers put items in shopping carts only to abandon the checkout process before completion. Shopping cart abandonment hovers somewhere around 70 percent these days. If your shoppers are bailing out before making a purchase, take a closer look at why they may be doing so to improve your site.

According to one survey, here are a handful of the top reasons for abandonment during checkout:

– Website required users to create an account (35 percent)
– The checkout process was too long or complicated (27 percent)
– Customers could not see or calculate their costs up front (24 percent)
– The merchant did not accept enough payment methods (8 percent)

The best ecommerce checkout processes are simple and flexible. Allow customers to check out as guests instead of scaring them off by requiring account creation. Show consumers where they are in the process with a progress bar. Be transparent with costs early in the process. Integrate a variety of secure, flexible payment methods with your platform so customers can conduct transactions their way.

Update Your Site Design

Website design has more to do with your bottom line than you may think. You want your web store to look great—perpetuating your brand personality—while also remaining highly functional. For example, fast loading is non-negotiable, as load times over a few seconds start to deter customers, especially on mobile.

Is it time to revamp your ecommerce store? Yes. But don’t panic yet. If you keep abreast of the latest trends and best practices, you’ll only have to make small tweaks as you go.

New Arts Center in Eau Claire, WI

The much-anticipated Pablo Center at the Confluence, Eau Claire, Wisconsin’s first major arts center located in the downtown district at the confluence of the Chippewa and Eau Claire Rivers, officially opens its doors to the public on Saturday, September 22nd.

The Center’s impressive inaugural season line-up includes dance productions, family-friendly performances, literary and film events, as well as musical guests spanning multiple genres, staged in either the 1,200+ seat theatre or the flexible 400-seat theatre. In addition to the performing art spaces, Pablo Center also includes multiple art galleries featuring regional and national visual arts displays across a variety of mediums. The galleries are free and open to the public. For full details and to purchase performance tickets, go to www.PabloCenter.org

Pablo Center at the Confluence also includes rehearsal, dance, and community rooms; visual arts studios and galleries, labs for sound and lighting and set and exhibit design; a recording studio, multimedia production and costume design spaces; a scene shop with space to support “makers and creators” and vocational training initiatives; and administrative offices for management, University of WI-Eau Claire faculty and Visit Eau Claire staff. The new visitor center will be located on the first floor and will open its doors to the public Oct. 26th.

Pablo Center at the Confluences is the result of a public-private collaboration, with funding through investments from the state, city, and county as well as philanthropic donations and new market tax credits. As a founding partner, the University of Wisconsin Eau Claire will utilize space at Pablo for student instruction and performance opportunities.

Multipurpose spaces on the third floor offer picturesque views of the Chippewa River and the iconic lighted Phoenix Park Bridge. These rooms are fully equipped with screens, projectors, and state-of-the-art sound systems, making them the ideal rental spaces for meetings and special events.

Grand opening festivities start at noon with a free open house that runs until 5:30 p.m., followed by a ticketed theatrical and musical performance at 7:30 p.m.

Visit Eau Claire will also be providing a sneak peek of its new visitor center and have Eau Claire giveaways sporting the new visitor bureau logo.

EVENT DETAILS

What: Pablo Center at the Confluence Grand Opening Celebration

When: Saturday, Sep. 22

Where: 128 Graham Ave., Eau Claire, WI

Website: www.PabloCenter.org

Details:

  • free open house from noon until 5:30 p.m.
  • 7:30 p.m. ticketed event, Grand Opening Celebration Cabinet of Curiosities, includes premiere of Pablo Center-commissioned work by designer/sculptor, puppeteer Chris M. Green and musical performances by the Eau Claire Chamber Orchestra and the Chippewa Valley Sympathy Orchestra

Interview: Brenna St.  George Jones, director of artistic programming, Pablo Center at the Confluence

Opportunities:

  • Linda John, executive director, visit Eau Claire

About Visit Eau Claire

Visit Eau Claire is the area’s official tourism marketing organization with a role to better the city for all who live, work, study, and play here and a mission to bring visitors to the area. With encouragement and support from Visit Eau Claire and benefitting greatly from the independent spirit of those who call the community home, this northern Wisconsin university city is making a name for itself as a creative hub with a hip and homegrown music and arts scene and a robust entrepreneurial culture. This city of bridges sits at the confluence of the Eau Claire and Chippewa Rivers, a breathtaking backdrop that inspires originality and encourages a love of outdoors at every turn. Midwest indie? Yes, really.

The Favorite Airline in Africa

Trazee Travel, a unique interactive web-based publication for millennial travelers, names South African Airways (SAA) as the “Favorite Airline in Africa” for the fourth consecutive year.

The honorable airline is honored with the accolade at the annual The Trazee awards, which was hosted by Global Traveler magazine during the 2018 Global Business Travel Association Convention on Tuesday, August 14th of 2018 in San Diego.

Trazee Travel, created by Global Travelers’ parent company FX Express Publications, is designed for travelers aged 18-35 years as a one-stop online resource for news, tips, and reviews for travel products around the world.

The annual The Trazees celebrates excellence with the top travel companies and include airlines, airports, hotels, tourism destinations, and other travel providers. Nominations are collected via online ballot completed by their subscribed readers where the winners are chosen by a panel of travel experts.

“This important recognition by Trazee Travel strengthens SAA’s commitment to providing the very best service on our flights to Africa,” says Vice President of Sales of North America for South African Airways, Marlene Sanan.

“The sought-after millennial traveler seeks unique experiences and once-in-a-lifetime opportunities, South Africa is the perfect destination to fulfill that wanderlust for the 10-35 year old traveler,” says Francis X Gallagher, publisher and CEO of FXExpress Publications Inc.

South African Airways offers the most flights from the U.S. to South Africa with daily non-stop service from New York-JFK Airport and daily direct service from Washington, D.C.-Dulles.

On board, SAA provides an inflight experience designed for pure comfort for long-haul travel. Customers enjoy fully-flat seats in Premium Business Class, industry-leading legroom in Economy Class, gourmet cuisine and a selection of complimentary spirits and award-winning South African wines and generous checked baggage allowance.

What’s also included are individual audio/visual entertainment systems that deliver an extensive menu of first-run movies and music choices.

Alongside with their regional partners, SAA links the world to over 75 destinations across Southern Africa and Africa’s Indian Ocean islands.

For SAA reservations and flight information, customers should visit www.flysaa.com, call SAA Reservations at 1-800-722-9675 or contact their professional travel consultant to experience what makes SAA the favorite airline in Africa.

 

 

Mullin Automotive Museum’s Seven French Classics During Monterey Car Week

Photo credit by Michael Furman

The collection will be headlined by the 2018 “Best of the Best” winner, a 1936 Bugatti Atlantic 57SC, as well as other concours-worthy classics including a 1950 Talbot-Lago Type 26 Grand Prix, a 1963 Citroën DS19 Concorde and more

The Mullin Automotive Museum announced it will display seven French classics at various events during the world-renowned Monterey Car Week. Guests of the Rolex Monterey Motorsports Reunion, The Quail, A Motorsports Gathering and the Pebble Beach Concours d’Elegance will have a chance to see prized classics including the 2018 Peninsula Classics Best of the Best-winning 1936 Bugatti Atlantic 57SC, a 1950 Talbot-Lago Type 26 Grand Prix, a 1963 Citroen DS19 Concorde and more from the museum’s prestigious collection.

Since the Mullin’s inception in 2010, its mission has been to show and exhibit its cars to educate the public about twentieth-century French automotive styling and design. Monterey Car Week provides the ultimate stage for these French classics.

“Each year, we select some of the best motorcars to bring to the Monterey Peninsula,” said Mullin Automotive Museum Founder and CEO Peter Mullin. “Aligning with the museum’s mission statement, these classics should be enjoyed not only in an exhibit setting but also in shows around the world. We’re excited about this year’s showcase and hope passionate car enthusiasts in attendance will be equally ecstatic.”

The events and the automobiles to be featured are as follows:

Rolex Monterey Motorsports Reunion— August 22-25, 2018

The Rolex Monterey Motorsports Reunion will return to Laguna Seca Raceway and feature the world’s most historically significant competition cars, driven the way they were truly intended. Four cars from the Mullin will be featured at this year’s event and will be available for viewing both up close in the pits and roaring down the main straight.

Setting the pace will be a 1925 Bugatti 35C Grand Prix, which began as the first 35A to be imported to England. The car was later transformed into a 35C by former owner Dick Crosthwaite and marque expert Hugh Conway. In its original configuration, this car finished second at BARC Brooklands at a top lap speed of 103.22 mph driven by Christopher Staniland in 1926. The following year, it won the Brooklands Race and the Bugatti Cup, and subsequently was raced frequently in both Northern and Southern Ireland for several years with very successful results. Peter Mullin purchased the car in 1991 after Hamish Moffatt had completed its restoration in 1986.

A 1938 Talbot-Lago Type 26 SS Roadster will also make an appearance at the historic raceway. This Type 26 was originally designed by Figoni and Falaschi and alter updated by the Chappe Brothers. The car raced at Le Mans in 1939 before being put in storage for the duration of World War II.

Guests will also see another Mullin classic, the 1950 Talbot-Lago Type 26 Grand Prix, which helped developed the prestige of French racing and develop the reputation of international Formula racing worldwide. With its twin ignition and sleek tapered body, the car has top speeds of more than 166 miles per hour. Since acquiring the car 1992, Peter Mullin has driven it in vintage racing events all over the world.

The Quail, A Motorsports Gathering— August 24, 2018

The crown jewel of the Mullin collection, a 1936 Bugatti Atlantic Type 57SC, will be displayed on the rolling grasses of Quail Lodge & Gold Club at The Quail, A Motorsports Gathering. This Atlantic represents the first of only three models ever produced. Marked by riveted flanges on a blue, all-aluminum body, this particular Bugatti is the only surviving “Aéro Coupé,” a designation given to the first two cars that were mechanically very similar to the aerolithe. Delivered new in 1936 to Britain’s Nathaniel Mayer Victor Rothschild, third Baron Rothschild, the car has had only a handful of owners in its 80-year history.

Pebble Beach Concours d’Elegance— August 26, 2018

As the world’s foremost Concours event, the Pebble Beach Concours d’Elegance will feature two Citroens from the Mullin collection. The first of which, the Henri Chapron-built 1965 DS19 Majesty, is one of only 27 models ever produced. Known for its higher and more angular roofline, the car was ordered by Rene Gaston-Dreyfus in 1964 with particular specifications including striking metallic paint and technologically advanced accessories. It will be a one-of-a-kind feature at the world-class event.

The second car to be showcased is the 1963 DS19 Concorde with its aerodynamic body and sophisticated hydropneumatic suspension. The classic also serves as an important example of elegant bodywork hand built by Chapron himself. One of 38 Concorde models ever made, the car was purchased by Peter Mullin in 2016 in Europe.

For more information about these cars and others in the Mullin Automotive Museum collection, please visit www.MullinAutomotiveMuseum.com