Posts tagged with "watches"

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.

Swatch x BAPE

Swatch and BAPE unveiled their collaboration collection at our global press event on May 31 in Tokyo, Japan, home to the legendary streetwear brand. Swatch and BAPE show their love for a globalized world with the launch of six new limited-edition watches dedicated to their favorite (mega)-cities and the globe – Bern, London, New York City, Paris, and Tokyo.

The BAPE Collection, part of the Swatch BIG BOLD Collection, will be available in the US on June 15th. These limited and numbered #SWATCHXBAPE Editions will be for sale in-store and online. The in-store locations #SWATCHXBAPE will be available are – Swatch Store Broadway and Bleecker in NYC and Swatch Store South Coast Plaza in Costa Mesa, CA. Visit Swatch online to find out more information on how to register for a chance to purchase #SWATCHXBAPE.

Swatch, 360 MAGAZINE, swatch watches, 360

SWATCH BIG BOLD

Inspired by bold ideas, designed for even bolder personalities: We are proud to introduce our brand new Swatch BIG BOLD collection featuring six different watch models. With a kick from urban streetwear, each BIG BOLD is a statement piece boasting a striking 47mm watchcase. This product line calls out for those who are not afraid to put themselves upfront and who are proud to be different. Swatch BIG BOLD is an attitude, a mindset, a way of being in the world. It is a kind of swagger that is irreverent, confident, and entirely unexpected. It longs for those that embrace being noticed.

Valentine’s Day Gift Guide

For Your Stud

G-SHOCK MR-G – sleek, stylish arm candy. Perfect for the guy in your life. As seen, retails for $6200. Handcrafted in Yamagata, Japan, the limited edition luxury MR-G GPS Hybrid Gold Hammer Tone timepiece is the second collaboration with third generation master metal craftsman Bihou Asano, who individually hammered each bezel and band of 300 watches using the traditional Japanese Tsu-i-ki technique. Each timepiece features a titanium case and bracelet band, non-reflective sapphire crystal, GPS satellite synchronization system for accuracy, Multiband 6 and Tough Solar capabilities.

ACouplePuns
High quality paper goodies that are equally cute, as they are clever. All cards are illustrated by the owner and entrePUNeur, Angelica Hanley. She “draws” inspiration from pop culture, things she loves and places she travels. A card for every imaginable occasion, ACouplePuns delivers sweet messages accompanied by disarmingly darling drawings on superb card stock that is scored, folded and packaged by hand!

Barrow Watches
Masculine in style, classic in simplicity. The Barrow Modello Coal features a worldly, clean design that scoffs at basic smart watches too many people are wearing. Included is an additional free strap with each watch, meaning you can easily smarten things up when day turns to night. Swiss movement, sapphire crystal glass, a solid steel case, and all comfortably priced, sets Barrow apart from other brands that are less than.

Bubba Essential Bags
Fashionable yet functional! Bubba bags have a shiny or matte quilt fabric with strong reinforced stitches. They are water resistant and repels light rain or simple spills. The large center compartment fits up to 15″ laptop or tablet and the adjustable straps are padded for easy wear comfort.
Their main line of backpacks includes the Classic Collection and Matte Collection. Both contain bags that come in regular and mini sizes. Bubba Essential Bags are Canadian-born and designed, but after a successful distribution throughout the world, Bubba is approaching the U.S. first with distribution on Amazon. Find them available for purchase at www.amazon.com/bubba. They’re also taking social media by storm on Facebook @bubbabags, global spanish instagram @bubbabags and U.S. instagram @bubbabagsusa.

Grand Trunk
Have an adventurous guy in your life? Upgrade his travel gear with the Cozy Pillow and Blanket Bundle Pack! The pillow had a portable Carry Bag with drawstrings for easy storage and the blanket had a cozy foot pocket to keep it in place on a plane or in a hammock. Definitely snuggle worthy!

Hippy Feet
By offering basic skill training in inventory management, packaging, shipping and sales, Hippy Feet is able to give homeless youth an opportunity to transition out of homelessness, into the workforce, and back on their feet. In addition to employment opportunities, for every pair of socks sold, another pair will be donated to a person in-need. All products are made in the USA using environmentally friendly materials.

Dreampad
Designed to help with falling and staying sleep, the Dreampad offers highly researched sleep technology hidden within a comfortable pillow. It works by triggering the body’s relaxation response, resulting in a more relaxed state of mind which is conducive to sleep.

Mistymate
MistyMate®’s full line of personal misters gives you the ability to take continuous mist wherever you go. The misty operates without batteries, motors, electronics or fans enabling them to deliver high-pressure mist with virtually “no moving parts”. Perfect for anyone your active Valentine!

For your Gal

Lavish Leathers
Arm candy is old news! It’s all about ear candy! LL is constantly adding new styles to their collection – keeping a devoted follower of fashion trends perfectly equipped from season to season! All items are handcrafted and are truly like no other.

Leaders Cosmetics
Leaders Cosmetics brings you the best in Korean sheet masks by combining innovative technology with proven natural ingredients. Every formulation is developed by a group of 15 leading dermatologists – providing pure, natural and effective skincare that you can trust. Leaders empowers women to take care of themselves from the inside out with skincare products and formulations that work in just 20 minutes of “me time”.

Sur La Cote
These stunning Mallorca Pants are inspired by balmy summer nights and picturesque views found in this Spanish destination. High-waisted, fitted through leg with flare from knee. Cut slightly short for our petite gals. Thick waist band to flatter and smooth in just the right places.

Sips by™
For the Love of tea! Warm up your sweetie all winter this Valentine’s Day with a personalized collection of tea, delivered monthly. Each box is personalized to her tea preferences, features 4 unique tea brands totaling 15 cups of tea at only $15 a month. Sips by™ is an Austin-based brand started by tea lovers who want discovering tea to be fun, personalized and affordable!

nyl Skincare
Keep her skin looking fresh and dewy with nyl Skincare! A collection of all-natural products handmade weekly in a kitchen — not a factory. nyl focuses on delivering clean, yet effective products that won’t harm you or the environment. Free of toxins, animal products, parabens, and petroleum products, everything nyl makes is vegan and cruelty-free.

Sunshine and Glitter
The Sunshine & Glitter’s Gypsy Collection is made with Biodegradable glitter ready for partying from day into night. Beach Gypsy SPF 30+ offers Broad Spectrum UVA/UVB protection with 80 minutes of water resistance and Biodegradable glitter. As the sun goes down, Day is Done After Sun is a gorgeous glitter aftersun with nourishing aloe and cooling lidocaine in case you needed some cooling.

Uncommon Green
These beautiful Stemmed and Stemless Maps Champagne Flutes which are available in EVERY U.S. City/Town and 1000+ iconic Topographic Map locations around the world. The glasses are the perfect way to say I love You—celebrate her with a glass featuring the map where she grew up, met her partner, went to college, got married, etc. The glasses feature an intricately designed map which is etched entirely around it and extends from top to bottom, achieving a striking effect that makes any beverage more fun to prepare, serve, and drink. Stumped on the perfect gift to get your guy? These glasses come as Rocks and Pints too!

Nic D’Andrea’s Miss Bracelet collection
Empower your favorite gal pal and do a whole lot of good with the stackable favorite, Nic D’Andrea’s Miss Bracelet collection! You can feel good about giving a gift that gives back, too! New for 2019, a proceed of each sale collection will go towards, Girls Inc. Girls inc works towards encouraging and supporting healthy and active lifestyles at their more than 1400 sites in 400 cities across the USA and Canada.

The Comfy
The Comfy is the “As Seen on Shark Tank” solution to staying warm and cozy wherever you may be. It’s a blanket…it’s a sweatshirt….it is just awesome and SO warm!!!! Curl up on the couch, pull in your legs (and/or arms) and find out what The Most Comfortable Thing You’ll Ever Wear is all about.

Perfect Balance World
Perfect Balance World has done what no one else has – they’ve built balance into their clothing by adding “landmarks” which show the yogi where to place their hands, feet and arms while doing yoga poses. These landmarks are designed to help them perfect their yoga poses and stay in them longer. When using the landmarks, they will never slip out of their pose again – they gain the Perfect Balance.

Whine Down Time
This cheeky children’s-style book for adults shows the realities of mom life. Whine Down humorously captures the hiccups in every woman’s parenting journey, and how to find time for self-care in the middle of chaos.

For your Sweetheart with a Sweet tooth!

Dave’s Sweet Tooth
So long dusty chocolates in a tacky heart shaped box! Real butter, sugar, milk chocolate, and hand sliced almonds prepared with love, one batch at a time, every time. And, naturally gluten-free! Made the old-fashioned way, creating handmade toffee without the use of machines, microwaves, or assembly lines. Using the very best ingredients remains a priority and a promise.

Yummy Cupcakes
What better way to show your loved one how special they are then with cupcakes in a jar!The only hard part is deciding which ones you like best! They make the sweetest gift and have a gluten-less line to choose from.

Chocolate Pizza Co.
Melt their heart with Chocolate Pizza Company. Express your love exactly the way you want with this unique, delicious treat! Add your own words to this heart-shaped delight with an impressive candy avalanche border to create something they won’t be able to find anywhere else!

Blendtique
Is your Valentine a Wino? Blendtique Wine Company is a fun, hands on wine experience. You can create and design a personalized wine blend from the comfort of home. For the first time, you –the enthusiast- can take part in the winemaking process, not simply to taste, but to blend, experiment, and even package a wine created thoughtfully by you, for you.

360 Magazine × G-Shock

By Bob Cal

Partnering with the Nassau Fire Department, G-Shock hosted an exclusive ‘Train Like a Firefighter’ event to unveil their latest product—the Mudmaster. 360 Magazine, along with a dozen other editors and photographers, attended this one-day class to gain first-hand experience with G-Shock’s high performance watch.

Arriving at G-Shock’s Soho location in Manhattan, the media personnel were transported to the Nassau County Fire Department in Long Island—and boy were they in for an adrenaline rush! Each attendee was gifted a G-Shock Mudmaster watch to test during this day of high intensity classes instructed by certified firefighting teachers. The students for the day were clad head to toe in heavy, authentic fire fighting gear, doing everything from traversing a pitch black building, busting out of a trapped room and sliding down the rope of a second floor window– all while wearing their G-Shock Mudmaster watch. The media guests were both physically and mentally tested.

Living up to its name, the mud resistant Mudmaster watch was like a diamond through every firefighting drill. Never did it scratch or catch dirt through contact with debris. Its light weight maximizes comfort and ease without comprising durability and longevity. The product’s other features include a digital compass, LED lights and water resistance. It is an all around visually elegant performance accessory.

Swatch Spring/Summer 2019 Collection

A futuristic mix of techniques and materials ignite vivid colors, express street and pop art, and turn on positive vibes for the hottest seasons of the year: Swatch introduces its Spring/Summer 2019 collection with three themed lines that all play a part in the never-ending style revolution.

Continuous movement is at the heart of Transformation, fusing a whole spectrum of color with shapes and patterns. This vivid line embarks on a journey of discovery, with optical illusions as well as the sheer simplicity of transparent design. New polarized glass features a semi-transparent mirror coating and creates pastel tones when exposed to light. The message is clear – imagination has no limits!

Listen to Me equals an action-packed trek through the urban jungle. Serving as a canvas for all kinds of talents and exuding strength and confidence, their self-expression is the impetus for making real change a reality. A tribute to street heart and pop art!

Tutti frutti has never looked this good! Energy Boost whets appetites for adventure with electric colors and bold contrasts that boost positive vibes. Freshly squeezed juices and smoothies are more than just a trend – they’re all about delicious results. This tasty line bolsters vitality, giving much-needed energy for the summer ahead.

Swatch’s Spring-Summer 2019 collection isn’t for the faint of heart. Transformation, Listen to Me, and Energy Boost are the gateway to metamorphosis, daring to defy the ordinary. After all, who knows what extraordinary evolution the future may hold?

 

Swatch Launches Valentine’s Special

Valentine’s Day is within reach and so is Swatch’s TRIPLE LOVE! At long last, there’s a clear way to light up February 14th with zesty romance.

Does (s)he or doesn’t (s)he? What’s for sure is that there is TRIPLE LOVE on the wrist. This beauty features three transparent printed hearts in shades of red and pink, visible through a clear transparent dial and finished with a semi-transparent patterned bracelet. Delicately wrapped in distinctive heart- covered packaging, this limited and numbered edition of 5.143 pieces is a rare gift for that special someone. If only true love were this transparent!

CASIO G-SHOCK LUXURY COLLECTION

CASIO G-SHOCK ADDS TO MEN’S LUXURY MT-G COLLECTION WITH TWO NEW CONNECTED TIMEPIECES

Latest Models Feature Colorful Accents on Band Backside and Bluetooth Capabilities

Casio G-SHOCK announces the addition of two new timepieces to the luxury men’s MT-G collection. Featuring Bluetooth connectivity, the latest models also boast colorful accents of red (MTGB1000D-1A) and blue (MTGB1000BD-1A) on the backside of the band, as well as a new band and case structure.

One of G-SHOCK’s premium men’s collections, the MT-G is created to add a hint of sophistication to any upscale look. With a sleek, all-metal band, the watch comes in silver with dark red accents on the face and backside of the band, as well as in dark gray with blue accents on the face and backside of the band – reflecting shades often found in fall / winter for an accessory that can be paired with any cold-weather wardrobe.

The latest men’s models to feature G-SHOCK’s Bluetooth connectivity, which pairs with the G-SHOCK Connected App for accurate timekeeping, the timepieces also boast premium features found within all MT-G models, including Triple G Resist to guard against shock, vibration and centrifugal forces, and sapphire crystal to enhance scratch resistance.

G-SHOCK’s legendary Two-Way Time Sync technology, which combines self-adjusting atomic timekeeping for an accurate hour / date display virtually anywhere on the globe, along with tough solar technology for self-charging capabilities, is also included.

Each model also comes equipped with G-SHOCK technology including:

  • 200M water resistance and shock resistance
  • Super Illuminator
  • Dual Dial Display
  • Full Auto LED Light
  • Stopwatch and countdown timer
  • Daily Alarm
  • Full auto calendar
  • World time (39 TZ + 27 cities)
  • 51.7mm case

The MTGB1000D-1A and MTGB1000BD-1A will retail for $900 and $1,000 and will be available for purchase beginning in November 2018 at standard G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.

# # #

About G-SHOCK

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”www.gshock.com

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com

How To Identify A Rolex Watch

The vast majority of people are unable to tell a genuine Rolex watch from a fake one. This is a critical feature whenever products with a significant market value are concerned.

A record was achieved in October of 2017, as the Rolex Daytona watch model that belonged to famous actor Paul Newman was auctioned off for 17.8 million at the Philips Auction House in New York. This extraordinary amount allowed this watch to become the most expensive Rolex watch ever auctioned.

Despite the celebrity and refinement of this watchmaking process, about 70% of the people are unable to notice the difference between a genuine Rolex model and a fake one. That is also important because Rolex watches are among the most forged items in the world, due to their worth and charm.

When it comes to identifying genuine Rolex watches, there are six elements that you should know to help identify these watches:

Magnifying A Rolex Watch

Many Rolex watches feature a calendar within the quadrant (usually near the 3). In order to warrant the optimal working of every element, this calendar is small and, in order to read it correct, genuine Rolex models feature a 2.5x magnifying glass (called a Cyclops). Fake Rolex models usually feature no lens, mount a smaller lens, or have a simple, non-magnifying, glass element.

Weight of a Rolex Watch

It often happens that fake Rolex models weigh less than the genuine ones. This is because genuine Rolex models are created with materials of the highest quality having a greater weight.

Water Test

Rolex watch models are watertight and fully hermetic. They can resist being immersed in water for a few seconds. Usually, fake Rolex models do not have this feature, and this allows water to seep in. Specific Rolex models, like the Submariner, have been specifically created for deeb scuba diving.

Engraving of a Rolex

Perfection lies in the details. That details allows those to identify and tell a genuine Rolex model from a copy of one. In the vast majority of cases, the engraving featured in fake Rolex models is imperfect and confirms the lack of percision by the producers of fake Rolex watch models.

Rear of a Rolex Watch Case

Besides some very rare models, many produced during the 1930s, the rear of a Rolex watch case is never made of glass, crystal, or plastics. Therefore, they are not see-through. Many producers of fake Rolex watch models usually make the rear of their watch case of transparent materials, in order to cheat buyers by showing them the “precision” of the inner gears.

Furthermore, genuine Rolex watch models feature engraving within its watch cases rather than in the rear.

Hands of Rolex Watches

The gears of Rolex watches have a fluid movement, and their hands do not spring nor move irregularly. Even the ticking of a Rolex watch is both fluid and constant, being very homogeneous in nature. This does not happen with fake Rolex models, as they have an evident and irregular ticking instead.

Rolex watches are a symbol of luxury and elegance. As a result, they are subject to significant faking and forgeries. The differences between genuine and fake models are not so evident. The presence of more shoddy elements may be detected by carefully examining a watch when it is a fake, but only acutal experts are able to ascertain the authenticity of any given Rolex watch model.