Posts tagged with "vintage"

Harley-Davidson Museum®: Wild Ones Weekend

Harley-Davidson Museum® brings vintage style, family friendly fun and classic bikes to 6th & Canal during Wild Ones Weekend

Hot on the heels of the opening for “Daredevils: A Century of Spine-Tingling Spectacles” (open through Sept. 8), the Harley-Davidson Museum will keep the thrills coming in July. Milwaukee’s favorite “Send Me Back” Saturday returns when Wild Ones: Vintage Motorcycle Rally takes over campus on Saturday, July 13. The Victor McLaglen Motor Corps will bring their act all the way from Southern California to show off why they are a part of the “Daredevils” exhibit. Read below to see how you can get a taste of their show on Friday, July 12. But there’s so much more in July happening at the crossroads of 6th & Canal, including the return of the Division BMX Stunt Team. And don’t forget about the specials at MOTOR® Bar & Restaurant this month, including some new menu items that offer up fresh tastes of the season.

EXHIBIT
“Daredevils: A Century of Spine-Tingling Spectacles” (through Sept. 8)
Step right up and behold amazing displays of danger and derring-do! Daredevils have thrilled audiences for centuries. What began with horse trick riders in circuses inspired new generations of entertainers on bicycles, motorcycles, cars – even flying sofa chairs. From touring thrill shows to Hollywood movie stunt work, “Daredevils” celebrates the exciting history of these death-defying entertainers who spend countless hours perfecting their exploits. Witness how incredible feats from long ago inspire modern-day risk-takers. The H-D Museum cordially invites one and all, children big and small to behold how daredevils are born! Please note: Select photos from the exhibit can be found at this page.

BIKE NIGHTS
Thursdays, 5-9 p.m.
All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike (or whatever wheels you favor). Join your fellow riders (and non-riders) forfree live music from some of Milwaukee’s favorite bands, fun and drool-worthy rolling sculptures. Enjoy food and drink specials inside and outside MOTOR Bar & Restaurant, including the Budweiser® Bike Night Koozie Special all-season long (koozies available at The Shop on the Museum campus) and Bulleit ® Bourbon Signature Cocktails.
Sign up for the H-D Museum Bike Night Loyalty Program, to receive a chance to win exclusive experiences, tours and more at the end of the season (for more details and the full entertainment lineup, visit H-DMuseum.com).
July 11 – (Wild Ones Bike Night) – Road Crew
July 18 – Altered Five Blues Band
July 25 – JT & The Gunslingers
Aug 1 – Zac Matthews Band

COFFEE WITH THE MORNING CREW
Friday, July 12, 8-10 a.m.
Hey Milwaukee! Come and drink some free coffee with the WISN 12 News This Morning team on Friday, July 12th. WISN 12 is teaming up with 99.1 The Mix and the Harley-Davidson Museum® to host you for a morning of fun, prizes, and FREE coffee from MOTOR Bar & Restaurant. Enter on site for your chance to win a prize pack! Three (3) Winners will receive: one (1) Harley-Davidson Museum® Prize Pack which includes the following: $50 Harley-Davidson Museum® campus gift card / H-D Museum Hat and T-Shirt / Coffee Mug / $50 Visa gift card / A family 4-pack of general admission tickets to the Wisconsin State Fair. Official Sweepstakes rules can be found here. Plus, member of the Victor McLaglen Motor Corps will offer up a sneak peek of their Wild Ones show (see below).

WILD ONES: VINTAGE MOTORCYCLE RALLY
Saturday, July 13, 9 a.m.-4 p.m.
Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum. The daylong activities include the 17th Annual Knucklehead Company Reunion antique motorcycle ride-in show and the AMCA Badger Heritage Chapter authentic motorcycle field games (slow race, plank ride, barrel race, T-ball, ball on cone and weenie bite), with proceeds benefiting Make-A-Wish Foundation of Wisconsin. Plus, the Victor McLaglen Motor Corps – a motorcycle stunt and drill team featured in the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles” – will bring its bag of tricks all the way from Southern California. Food & Beverages available all day at MOTOR® Bar & Restaurant, CAN ROOM and Outdoor Concessions featuring Budweiser, King of Beers.

Antique Motorcycle Ride-In Show Classes: Stock Knucklehead / Custom Knucklehead / Sidevalve / Panhead / Shovelhead / Other Pre-1970 American-Made models. Entry is just $20 per bike with all proceeds benefiting the Make-A-Wish® Wisconsin.

Easy Rider returns to theatres July 14
The classic 1969 motorcycle film Easy Rider is returning to local Marcus Theatres July 14 to celebrate its 50th anniversary! Show your Easy Rider ticket stub or Magical Movie Rewards membership card to receive BOGO* adult admission to the Harley-Davidson Museum from July 14 to Sept. 2!

GALLERY NIGHT
Friday, July 19, 5-9 p.m.
Take a spin through the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles.” From touring thrill shows to Hollywood movie stunt work, this exhibit celebrates the exciting history of these death-defying performers. Enjoy free gallery talks at 6, 7 and 8pm.

DIVISION BMX STUNT SHOW
Saturday, July 20, 1-4 p.m.
In partnership with the Harley-Davidson Museum and its special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles,” the Division BMX Stunt Team will bring their squad of elite BMX riders to 6th & Canal to wow audiences visiting the H-D Museum campus. Headed by Micah Kranz, a Wisconsinite who is featured in the “Daredevils” exhibit, the Division BMX riders have been keeping spectators on the edge of their seats for more than 15 years. Watch in awe as riders perform tricks that take them to dizzying heights. Their brand of high-flying, death-defying entertainment brings a high-energy atmosphere to every performance. All shows will be followed by an autograph session where you can ask, “How’d you do that?!”

SATURDAY H-D MUSEUM DEMO RIDES
9 a.m.-4 p.m., through Sept. 28
Demo Rides are now available at the world’s only Harley-Davidson Museum! Visit the Museum campus Saturdays* from 9 a.m.-4 p.m. and throw a leg over a 2019 motorcycle to experience the fun and freedom that only a Harley-Davidson can deliver. Visitors with their motorcycle license will be able to choose from more than a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail, Sportster and Street models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.
• Demo Rides will run Saturdays from 9 a.m. – 4 p.m., weather dependent.
• Motorcycles available on a first-come, first-serve basis.
• Riders and passengers must be at least 18 years of age.
• Riders must hold a valid license with a motorcycle endorsement.
• All riders and passengers must wear a helmet, eye protection, shirt, long pants and closed toe shoes with heel strap. A limited selection of helmets, chaps and jackets will be available on site.
*Demo Rides will not be available on Saturday August 31, 2019.

TOUR OFFERINGS
Saturday 3 Pub Cruise (Saturdays, through Sept. 28)
Enjoy an afternoon pub cruise by boat and sample food and drinks from three great riverside locations on one of our captained vessels, either the Brew City Queen II (Red Boat) or Milwaukee Maiden II (Orange Boat). Our new Saturday stops include The Twisted FishermanMOTOR® Bar & Restaurant at the Harley-Davidson Museum® and Riverfront Pizzeria Bar & Grill. Price includes boat cruise between all three locations and drink and appetizer tickets at each location.

Inside H-D: All-Day Experiences (July 31, August 2, August 14, Sept. 6 and Sept. 11)
The Inside H-D: All-Day Experience is an in-depth immersion into the world of Harley-Davidson. This guided tour kicks off in front of The Shed on the Harley-Davidson Museum® campus, where you’ll learn about the humble beginnings of the world’s most iconic motorcycle brand. Then it’s time to go inside the Harley-Davidson Museum for an exclusive guided tour featuring new exhibit content and conversation with the Curatorial, Archives or Conservation professionals who are behind the engaging stories on display and behind-the-scenes at the Museum. After the tour, the group will head over to Harley-Davidson Corporate Headquarters located on Juneau Avenue – which is listed on the National Register of Historic Places. Lunch is served while employees from HDMC and the Harley-Davidson University will swap stories and provide a glimpse of the inner workings of H-D. Upon returning to the Museum, tour participants are invited to enjoy a special discount for The Shop at the H-D Museum™, where you’ll find unique clothes and merchandise found nowhere else. The day concludes with happy hour at MOTOR® Bar & Restaurant.

Bikes Brats & Beer Tour (Thursdays at 3 p.m. and Sundays at 10 a.m., through August 29)
Get an authentic taste of American history and culture on Harley-Davidson Museum’s Bikes Brats & Beer Tour, offered in partnership with Milwaukee Food & City Tours®.
The 3 1/2-hour excursion begins with a guided H-D Museum tour, highlighting Harley-Davidson’s journey from backyard shed start-up to iconic global brand. Next, you’ll board the tour bus for a close-up look at Milwaukee’s legendary beer- and sausage-making heritage, traveling through the Menomonee and Miller Valleys and downtown Milwaukee.

Highlights Tour (Saturdays and Sundays at 11 a.m. and 2 p.m.)
Our Visitor Experience Associates offer an engaging guided tour, “Journey through the History of Harley-Davidson.” This tour is available on Saturdays and Sundays at 11 a.m. and 2 p.m. and lasts approximately 45 minutes and is sure to get your gears turning. For groups of 12 or more, please call 414-287-2799 or email groups@h-dmuseum.com for more information or to book your Highlights Tour. Learn more about our Group Tours offerings by visitinghttps://www.harley-davidson.com/us/en/museum/visit/group-tours.html.

SAVE THE DATES:
Rally Weekend, Aug 29-Sept. 1

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

Contact:
Tim McCormick
Tim.McCormick@Harley-Davidson.com
414-534-6180

MOTOR® Bar & Restaurant is bringing some new items to the menu that highlight the season of sun-splashed patios and ice-cold refreshment. New summer sides, a sundae to end all sundaes and fresh monthly specials will make MOTOR your destination for brunch, lunch, cocktail hours and dinner. Book your reservation now.

NEW MENU ITEMS
Big Bore Belly Buster Bucket Sundae ($49.95, serves 8-12)
Grab your crew and indulge in this unbelievable giant sundae with a cake bottom, piled high with loads of ice cream, Twinkies®, Ho Hos®, M&Ms®, chocolate and caramel sauces, whipped cream and cherries. All of this served in a Harley-Davidson souvenir bucket that you get to keep!

Kale Salad ($13.95)
Fresh kale with beer-braised red quinoa, toasted pine nuts, Kalamata olives and goat cheese. Tossed in homemade honey vinaigrette

Beet Salad ($13.95)
Spring mix and arugula tossed in shallot chardonnay vinaigrette topped with roasted beets, red onion, shaved fennel, goat cheese and toasted pine nuts

Summer Sides
* Baked Beans – Homemade baked beans with peppers, onions and brown sugar
* Broccoli Salad – Fresh broccoli with chopped bacon, red onion and craisins
* Cheddar Bacon Potato Salad – Shredded cheddar and chopped bacon

JULY SPECIALS
MAC DADDY BURGER
An 8-oz., hand-packed beef patty with lettuce, tomato, onion and bacon. Topped with cheese sauce and deep-fried mac and cheese. Served on a brioche bun ($15.95).

ASIAN SESAME WINGS
One pound of chicken wings smothered in a sweet and savory sauce with a little kick ($12.95).

BLT SALAD
Spring mix, arugula and cherry tomatoes tossed in a homemade balsamic vinaigrette. Topped with smoked pork belly and finished with crumbled Boursin cheese. Served with ciabatta toast points ($14.95).

BLACKBERRY SPIKED ICED TEA
Nothing is more perfect than a sweet iced tea while sitting in the sunshine! Our fresh brewed tea, spiked with vodka, blackberries and a hint of citrus and mint cut from our garden compliments the cool breeze while sitting on the patio ($7).

Brewery of the month: Cigar City Brewing, featuring Jai Alai (IPA), Maduro (brown ale) and Florida Cracker (Belgian-style white ale)

Mac Mondays
Build-your-own Mac ’n Cheese all day, every Monday. Mondays are best spent with a bowl of MOTOR’s delicious homemade Mac ’n Cheese. Create your own custom Mac with special toppings!

Bike Night Thursdays (5-9 p.m.)
Enjoy free live music and $3 koozie beer specials as Bike Nights return to the great outdoors all summer long. Exclusive giveaways and specials from 5-9 p.m. make this a weekly must-do! Plus, in May, select drafts from Milwaukee Brewing Co. are just $4.

Friday Night Fish Fry
What’s a Friday night in Wisconsin without a fish fry? At MOTOR, the all-you-can-eat Wisconsin Fish Fry is available open to close and features golden fried cod, crispy French fries, fresh jicama coleslaw, homemade southern-style cornbread and tartar sauce for only $14.95.

BBQ & Blues
Every Saturday, take in live performances from a rotating lineup of blues musicians, plus all-you-can-eat, hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage links for $29.99. Add an order of Memphis-style, dry-rubbed ribs for just $5 more. All platters come with French fries, jicama coleslaw, BBQ baked beans and made-from-scratch cornbread.

About MOTOR® Bar & Restaurant
The only Harley-Davidson Museum® restaurant, MOTOR® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson® attitude. MOTOR™ takes diners on a culinary road trip of great American food and drink from its location in downtown Milwaukee. Guests can enjoy burgers, BBQ, seasonal favorites and a whole lot more. For more information and to learn about the latest menu, visitmotorrestaurant.com or call 414-287-2778.

Eminem SSLP20 Capsule

TO CELEBRATE 20 YEARS OF THE SLIM SHADY LP EMINEM HAS LAUNCHED THE SSLP20 CAPSULE; MERCHANDISE FEATURING NEVER BEFORE SEEN PHOTOS AND ILLUSTRATIONS FROM ORIGINAL COLLABORATORS, PHOTOGRAPHER DANNY HASTINGS AND ARTIST SKAM!

CHECK IT OUT HERE

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These Important Years Exhibition

ROBERT MARS: These Important Years

May 9 – June 6, 2019

Opening Reception Thursday May 9th 7pm

Gilles Clement Gallery is pleased to present These Important Years, a solo exhibition featuring recent works of contemporary artist Robert Mars. Mars has produced a body of artwork from his studio in Connecticut that celebrates the commonplace objects and brands and icons of an America long past in a thoroughly modern and exquisitely constructed manner. His work highlights the importance that 1950’s and 60’s icons bear in the context of American and global history.

“The images evoke a feeling of nostalgia, but I am not looking back to the past. I present them in a modern and current way to speak to their continued relevance in decades later. The images remain alive and fresh through modern techniques and applications.” – Robert Mars.

Through the application of a rich and layered color palette and tongue in cheek attitude, Mars’ paintings evoke a vintage quality of design and pay homage to the idealized age of growth and hopefulness that was prevalent in the USA at the end of World War II a time before the internet and mobile technology, when there was no such thing as instant digital celebrities, but rather the myth of unique, untouchable and iconic personalities such as Marilyn Monroe, Elizabeth Taylor, Paul Newman, Audrey Hepburn and Sophia Loren. Combining vintage wallpapers and quilt patterns, Mars’ delves further into the essence of American culture, incorporating a folk art sensibility into a pop art aesthetic, while capturing the timeless relevance and enduring influence of past and contemporary icons on society, technology, politics and fashion.

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Return of the Instapump OG

Reebok Instapump is Reborn For 2019

“At the time, some people thought the Instapump Fury OG was an affront to everything that running and performance was about, because it was that different. And to this day, you either get it or you don’t. No apologies. No compromise.” – Steven Smith

We admit it: in 1994, the Instapump wasn’t for everybody. A running shoe that was completely lace-less, missing a huge chunk of its midsole, and stuffed with every bit of bleeding-edge footwear tech the early 90s had to offer? That was always going to be the kind of sneaker that you either “got”… or you didn’t.

Meet us in 2019, and despite how many contemporary hype sneaker designs take inspiration from the Instapump, the honest truth is that there are plenty of people who still don’t get it. Twenty-five years later, the Instapump’s silhouette, features, and performance quality feel just as bold as ever. This year, we introduce the reborn edition of the Instapump Fury for 2019: the Instapump OG .

Don’t call it an update: the Instapump OG is the same sneaker that blew people’s minds in 1994, and we wouldn’t have it any other way. Pioneering in its technology, rebellious in its aesthetics, the reborn Instapump is the essence of Reebok’s early 90s vision to create a truly essentialist sneaker. Every layer of the Instapump’s material has a purpose and a reason for being—and it’s hard to improve on that. The future was then—and now it’s back again.

The Instapump OG will be available on April 5th on Reebok.com.

Joseph Magnus National Growth Strategy

D.C.-Based Heritage Spirits Brand Joseph Magnus Unveils National Growth Strategy

Initiatives include strengthened leadership team, expanded distribution and warehousing, new product introductions and revitalization of its D.C. cocktail room

Jos. A. Magnus & Co., a 127-year-old award-winning spirits brand, today announced details of its aggressive national growth strategy. Key initiatives include an expanded and experienced leadership team, broadened national distribution and barrel warehousing capabilities and the launch of several Magnus special releases in 2019.

In addition, Magnus revealed plans to temporarily close and refurbish its Washington, D.C. cocktail room, consistent with the brand’s legacy. Updates will include the addition of pre-Prohibition artifacts on loan from the Magnus family archives, with the cocktail room expected to reopen in spring 2019.

The company’s bourbon and gin products are now available across 28 states, including California, New York, Texas, Illinois and Georgia. The leadership changes announced include:

  •         Ali Anderson has been promoted to general manager of Magnus from her previous position as director of sales. In her new role, she will work alongside a nationwide distributor of premium and craft spirits to leverage the company’s scaling production capabilities.
  •       Nancy Fraley, Master Blender, who has overseen the production of many of Magnus’ award-winning bourbons, including Joseph Magnus Bourbon, Cigar Blend Bourbon and Murray Hill Club, will continue to guide the Magnus production team and create several special releases for 2019.
  •         Thom Spelde joins Magnus as vice president of production, bringing more than 20 years of experience in the manufacturing industry to the Company. Peter Boardman joins Magnus as distiller from Philadelphia Distilling Co., maker of Bluecoat Gin. He has 10 years of distilling experience. Both Spelde and Boardman will oversee production and the construction of a new barrel warehouse facility in Virginia to meet growing demand.

“We are excited by the opportunity to share the Magnus experience with customers in twenty-eight states,” commented Ali Anderson. “We will continue to deliver remarkable spirits to connoisseurs in D.C. and across the country.”

For more information about Jos. A. Magnus & Co. or to purchase spirits, visit josephmagnus.com.

About Jos. A. Magnus & Co.

Inspired by the legacy of pre-Prohibition distiller Joseph Magnus, the premium bourbon and gins of Jos. A. Magnus & Co. promise “remarkable spirits for remarkable people.” Building on 127 years of rich history, the company now distributes premium spirits in 28 states and delights patrons at its distillery and tasting room located in Washington, D.C. The spirits have garnered the nation’s top awards, including multiple double gold medals, and best-in-class bourbon and gin recognitions, using the very same techniques that Joseph Magnus practiced more than 100 years ago. For more information on Jos. A. Magnus & Co. spirits, legacy and distribution, visit josephmagnus.com.

 

Dita Eyewear Collaboration

DITA EYEWEAR is thrilled to announce an exciting new collaboration with the ever-dazzling Queen of Burlesque, DITA VON TEESE, as they bring a fresh twist to iconic eyewear. The bridgeless cat-eye frame, rendered in lightweight titanium and appointed with contemporary details, represents the convergence of two creative talents at the peak of their influence.

Dita Von Teese is uniquely suited to the challenge of revitalizing the classically styled frames with an exquisite modern twist. “The cat-eye is a well-worn style, a silhouette that rarely transcends the era in which it was created,” she explained. “My goal was to keep within the spirit of the 1950’s, but to craft our version in a slick, new way as a secret weapon for the modern Femme Totale.”

High-end craftsmanship and technology from DITA EYEWEAR’s creative studio provided the tools to achieve a distinctive new shape for the landmark partnership. A slender expanse of titanium spans the brow in a single, sinuous line, stripping away extraneous elements for the illusion of a floating lens. Sculptural details, from the hinge mount to harlequin-point titanium temples, were inspired by selections from Von Teese’s vast collection of vintage couture and curiosities.

Von Teese herself will also appear in the season’s advertising campaign, “SEEING DOUBLE,” which shadows a mysterious encounter with a doppelgänger in a sultry noir atmosphere.

DITA EYEWEAR FOR DITA VON TEESE arrives November 1st, 2018 and will be available at DITA.COM, DITA flagships, Barneys, Bergdorf Goodman, Saks Fifth Avenue and other fine eyewear boutiques.

Petersen Auto Museum

The Petersen Automotive Museum will debut its latest exhibit, “Legends of Los Angeles: Southern California Race Cars and Their Builders,” to the media and ticket holders on November 8, 2018. Located in the Charles Nearburg Family Gallery, the display will feature 12 race cars, racing artifacts and 180-degree panoramic video, providing an immersive way to experience a variety of the fastest and most famous cars built in and around Los Angeles. The reception will pay homage to racing icon Parnelli Jones, a motorsports legend known for his exploits in Indy Car, sports car and off-road racing.

Southern California’s passion for racing became apparent in the early 1900s. The temperate climate and diverse landscapes provided limitless opportunities for racing. Metropolitan cities became home to large racing venues, dry lake beds became the site of land speed trials, airport runways became drag strips and mountains became off-road courses and hill climbs.

Reflecting this diversity, the exhibit will present race cars by the region’s renowned designers and engineers including Fred Offenhauser, Harry Miller, Frank Kurtis and Max Balchowsky. In addition to two racing engines on display, key vehicles will include the 1924 Miller 122, the 1929 Ford 22 Jr. Model A Roadster, the 1963 Ol’Yaller Mark IX, the 1966 AAR Eagle #31 and the 1975 Edmunds Tamale Wagon.

“Although people tend to associate different cities with car racing, Los Angeles has played one of the most consequential roles in the sport,” said Executive Director Terry L. Karges. “Our new exhibit pays tribute to this rich history and honors racing greats such as Parnelli Jones, who has been a hero to fans around the nation for decades. We are thrilled to host and recognize Parnelli at the opening night reception as one of the most successful racers to come out of Los Angeles with accomplishments in a wide range of motorsports.”

Most remembered for his accomplishments at the Indianapolis 500, Jones is often regarded as one of the most versatile racers of all time. He has won nearly every major auto racing event in the United States including six Indy Car wins, four NASCAR wins, 25 sprint car wins and 25 midget car wins. Apart from racing, Jones has operated several successful automotive-related businesses. The preview evening will conclude with an auction featuring signed Jones memorabilia.

“Legends of Los Angeles” will officially open to the public on November 10, 2018 and will run through December 1, 2019. To purchase tickets to the opening or learn more about the Petersen Automotive Museum, please visit www.Petersen.org.

Reebok Classic & Lil Yachty

Today, Reebok Classic and brand partner Lil Yachty announce the latest colorway of the Aztrek: Reebok’s futuristic, off-road runner first introduced in ’93. Now available in a classic shade of black and red, the shoe retails for $90 on Reebok.com.

  Crossing artistic boundaries and blending genres, Lil Yachty has changed the face of hip-hop. Throughout his career he has always sought a different path and carved out his own creative space, shaking off the expectations of others in pursuit of his original sound. In the campaign video, Reebok Classic showcases Lil Yachty’s bold and unapologetic style as he speaks candidly about 90s attitude and being proud of your true identity.

For FW18 Lil Yachty is styled in the Aztrek: the silhouette combines tech-functionality with retro design, featuring a generous ride height and Reebok’s Hexalite tech in the heels. Asymmetrical reinforcements give the toe area an off-kilter vibe. From the track to the streets, the Aztrek remains true to its Classic heritage, with its effortless blend of ‘90s attitude and authentic performance, this Reebok Classic slots right back into the roster like it never left.

Concrete Studios LA

Up and coming photography and film studio, Concrete Studios LA, holds six different creative spaces and a new rooftop location creating various different settings for promising shots.

STUDIO A: Known for creative walls, Studio A has five different walls as well as white, black, and gray backdrops. If unknown what type of shots are trying to be captured, this studio’s wide possibility of shots would be perfect for that scenario. STUDIO B: This portrait studio is vey raw. The brightest studio has a big window giving off natural light for both soft and dramatic settings. STUDIO C: CYC wall with a lounge are and multiple choices of colored backdrops. STUDIO D: Placed in their rooftop location, studio D features multiple wood sets equipped with three strobe lights. Accessible for load ins on the ground floor. STUDIO E: An Ecomm Studio with a CYC Wall, white background, ad white brick wall. STUDIO F: The largest studio, not only has a CYC wall but is filled with rustic props giving it a vintage feel. Set up for music videos or film without tripping circuits, multiple strobe lights, and more. The new rooftop location has been added creating all natural light for the day time as well as a Los Angeles night life feel.

Reebok Classic Enlists ‘90s-Inspired Vintage

In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content series titled “Aztrek: 90s Re-Run.”

Featuring the likes of social media sensation Jay Versace, vintage streetwear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and more, the campaign was shot on a variety of mediums that champion the Aztrek’s past and celebrate it within the context of contemporary culture and style.

Each partner was shot in rare vintage ‘90s Reebok gear that they personally curated or custom created – resulting in five unique “one-of-one” capsule collections, all of which will be available for anyone to enter to win on Reebok.com starting today. Sourced from their own personal wardrobes, along with hours of vintage shopping, each collection nods to the singular style of the 1990s, as well as the Aztrek’s distinctive design elements and colorways.

Shot on film as an homage to ‘90s visual culture, the campaign imagery and videos span five truly epic off-road locations, illustrating the sneaker’s evolution from an off-path performance shoe to symbol for ‘90s-inspired style. From the pristine beauty of upstate New York’s national parks, to the enigmatic Joshua Tree and Death Valley desert landscapes and Utah’s breathtaking slot canyons, the campaign showcases the Aztrek’s new Fall/Winter colorways against unique off-road environments and vibrant landscapes.

A suite of films explores how – like the Aztrek – each partner’s unique personal style brings ‘90s-era values of experimentation, originality and self-expression into the contemporary style landscape. The campaign features the following partners:

  1. Jay Versace – Young humorist and social media phenom who built his name on his hilarious original characters, and recently has received major attention for his on-point ‘90s style.
  1. Sara Gourlay of Frankie Collective – Creative Director of Frankie Collective, a women’s streetwear label that cuts apart vintage ‘90s gear and sews it back together in new, trend-relevant forms to create custom, one-of-one designs. For her vintage capsule collection, she didn’t just curate – she sewed her own unique pieces.
  1. Kirk Tilton of For All To Envy – An L.A.-based, vintage fashion institution that began as a shop specializing in hard-to-find ‘90s athletic apparel before moving on to creating its own original clothing.
  1. Jordan Page  Best known as @VeryAdvanced, Jordan is a retro style expert and streetwear archivist whose memory and knowledge of ‘90s style moments is arguably the best on the internet.
  1. Josh Matthews and Angie Chavez – Two next-level vintage collectors and curators who are low-key responsible for the explosion of ‘90s looks you’re seeing everywhere.

Alongside the relaunched Aztrek, all individual partner capsule collections will be available to win via a giveaway on Reebok.com – a platform for individuals to recreate their own ‘90s-inspired style. To enter to win, the rules are:

  1. Be a U.S. resident
  2. Sign up to win at https://www.reebok.com/us/90s_rerun
  3. Wait for an e-mail from Reebok – they’ll select six winners at random and let entrants know if they’ve won.

Shop the new Aztrek Fall/Winter styles, available from $90, at Reebok.com. https://youtu.be/gAr1S0oC29w