Posts tagged with "videos"

Kemba

Rising Bronx rapper Kemba releases the video for “Nobody I Can Trust,”the lead single from his forthcoming Sounds Music/Republic debut, Gilda.

Watch it HERE.
Listen HERE.

The visual for the track is set in the 60s. It satirizes American suburbia while breaking down the racial divides that often still plague this nation. It’s a video that is emblematic of Kemba’s keen observations of society’s struggles with inequality, observations which led him to march in Ferguson for Mike Brown and Baltimore for Freddie Gray.

“I think being socially conscious is part of who I am, so it felt good to get back to a familiar place especially at a time like this. I also have seen people who are like the main character, focusing on their own well-being and ignoring everyone else’s plight until it comes knocking at their own door,” Kemba explains. 

In addition to the new single and video Kemba officially announces his new album, Gilda due later this summer. The project features cameos from Portugal. The ManSmino, and Jagged Edge, among others. Executive produced by BrasstracksGilda grapples with stages of grief and the aftermath of loss, reflective of Kemba’s headspace in the wake of losing his mother (the project’s namesake) in February 2017. Kemba raps about family, love, and regret in a poignant, vulnerable way that shows growth from previous works such as Negus.

It makes perfect sense Kemba calls The Bronx—the birthplace of hip-hop—home. He literally carries the genre with him everywhere. Making a name for himself as a fan favorite under the name of YC The Cynic, he dropped a series of lauded projects and songs from 2010 through 2013. Adopting the moniker Kemba, he ignited his rise with the album Negus. In addition to a highly cited interview on Real Late W/Peter Rosenberg, he joined Kendrick Lamar on stage during an American Express-sponsored concert live-streamed online. He kept his head down and continued writing just as any true hip-hop hero would.

Fuse celebrates “Hip-Hop at 45”

The Thursday, June 28th launch lineup:

  • Fuse.tv will premiere three all new episodes of Rant & Rave featuring two of the hottest ladies in the rap game today, Young M.A and Snow tha Product as well as hip-hop royalty, Salt-N-Pepa. A fresh episode of Lie Detector with hip-hop legends DJ Skribble & Kid Capri follows along with a brand new episode of the ASMR-triggering, digital series Mind Massage with Tierra Whack.
  • FM @ 8 p.m. ET The Artists to Watch weekly block celebrates the future of hip-hop, spotlighting the freshest up-and-coming artists making waves in the industry, both today and tomorrow such as Trippie Redd, Sango, and HoodCelebrityy.
  • Fuse @ 9 p.m. ET It’s a triple-hitter movie night, beginning with the classics Torque, Rhyme & Reason, and I Got The Hook Up starring hip-hop greats including Ice Cube, Master P, Sean ‘Diddy’ Combs, and Lauryn Hill, among others. Additional featured movies throughout the summer are top lined by bevy of hip-hop star power including Jay Z, Nas, Kanye West, Snoop Dogg, Dr. Dre, Method Man, Redman, Cam’ron, Trey Songz, T.I., Chris Brown, Ja Rule, and more.
  • Across all Fuse social channels, Hip-Hop at 45 launches with the biggest “beefs” in hip-hop, and a “Today in Hip-Hop history” #TBT. Featured social content rollout includes “Hip-Hop + album/street art” on Mondays, “Fashion in Hip-Hop” on Tuesdays, “Women in Hip-Hop“ #WCW on Wednesdays, “Hip-Hop playlists by the decade” on Fridays, “Photography in Hip-Hop” on Saturdays, and “Sports + Hip-Hop” on Sundays.

This lineup also includes:

  • Fuse.tv debut special 45th Anniversary-themed episodes of Weekly News Rap, the original digital series recapping the week’s hottest news and trends, performed by today’s emerging rap stars, kicking off with Harlem battle rapper, Loaded Lux, spitting the history of battle rap. And we’ll have A Seat With… rap legend Big Daddy Kane. Also debuting during Hip-Hop at 45 is Made from Scratch with Ayo & Teo. Additionally, Fuse.tv will celebrate Hip-Hop at 45 with the premieres of two original digital series: Deep Cuts (working title), an interview series delivering an intimate look into the lives and creative process of emerging and established producers in the hip-hop industry; and The Kickback (working title), a roundtable-style digital series exploring hip-hop culture.
  • Every Saturday at 6p ET/3p PT throughout the 45 days, FM will offer a series of Hip-Hop at 45 video countdowns, celebrating the latest and greatest hip-hop artists in the game. Featured music video blocks:45 Legends of Hip-Hop, will lace you with the classic videos from the legends that paved the way in hip-hop such as The Notorious B.I.G., 2Pac and Big Pun; Hip-Hop’s First Hits drops the music videos that made you fall in love with some of your favorite hip-hop artists including 50 Cent’s “In Da Club,” Eminem’s “Slim Shady,” Kanye West’s “Through the Wire” and more; 45 Freshman of Hip-Hop gets you acquainted with the freshman class of hip-hop stars like Flatbush Zombies, Lil Uzi Vert, and Goldlink who are making waves in the culture; 45 Videos of the 2000s drops it like it’s hot with the best music videos of the 2000s from Snoop Dogg, 50 Cent, Outkast, and UGK; Iconic Hip-Hop Videos flashes back to the most iconic hip-hop videos of all time such as 2Pac’s “Changes”, NWA’s “Straight Outta Compton” and Nas’ “If I Ruled the World”; 45 Hip-Hop Crossovers highlights some of the most unlikely collabs in hip-hop like Aerosmith’s “Walk This Way,” Lincoln Park’s “Numb,” and Marshmello’s “Silence”; and FM’s Guide to the 45 Best Hip-Hop Videos will school you on the best hip-hop videos of all time including The Notorious B.I.G. “Juicy,” Childish Gambino’s “This Is America,” and Missy Elliot’s “Work It.”
  • Tune in to Fuse for a four-night event beginning Sunday, August 5th, for the television premiere of Hip-Hop Evolution. This docu-series chronicles the life and career of hip-hop pioneers such as Kool Herc, Afrika Bambaataa, Grandmaster Flash, Melle Mel, Grandmaster Caz, DJ Jazzy Jay, Kool Moe Dee, Big Daddy Kane, Kurtis Blow, Chuck D, Fab 5 Freddy, Sugarhill Gang, Russell Simmons and LL Cool J, among others through in-depth interviews, archived footage and more. And for the duration of the stunt, Fuse will be commemorating with featured episodes starring a lineup of hip-hop all-stars with guest appearances on Moesha (Jamie Foxx, Russell Simmons, A Tribe Called Quest, Usher Raymond, Mary J. Blige, and Dr. Dre); Sister, Sister (Mya, Tyrese, and BlackStreet); and The Parkers (Warren G, Nick Cannon, and Lil’ Kim).

Fuse’s Hip Hop at 45 programming:

https://www.fuse.tv/shows/hip-hop-at-45

New episode of Lie Detector featuring DJ Skribble and Kid Capri:

https://www.fuse.tv/videos/2018/06/dj-skribble-kid-capri-hip-hip-at-45-lie-detector-interview

New episode of Rant & Rave featuring Snow tha Product:

https://www.fuse.tv/videos/2018/06/snow-tha-product-hip-hop-at-45-rant-and-rave-interview

New episode of Rant & Rave featuring Salt-N-Pepa:

https://www.fuse.tv/videos/2018/06/salt-n-pepa-hip-hop-at-45-rant-and-rave-interview

New episode of Rant & Rave featuring Young M.A:

https://www.fuse.tv/videos/2018/06/young-ma-hip-hop-at-45-rant-and-rave-interview

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

EarthGang Release Video For “Robots”

ATLANTA RAP DUO EARTHGANG RELEASE VIDEO FOR “ROBOTS”

Atlanta rap duo EarthGang, Johnny Venus and Doctur Dot, has released a video for “Robots.” WATCH HERE

EarthGang’s ‘Never Had Sh!t’ co-headlining tour with J.I.D kicks off on November 2nd in Toronto and continues through the end of the month. Lute and Chaz French will be opening on the tour. Tickets are on sale now. Please see below for tour dates.

EarthGang will also join the international leg of J. Cole’s 4 Your Eyez Only World Tour this October. Please visit http://dreamville.com/events/ for all European dates.

The Never Had Sh!t Tour dates are as follows:

11/02 Toronto, ON Adelaide Hall
11/03 Chicago, IL Reggie’s
11/04 Detroit, MI El Club
11/05 Cleveland, OH Grog Shop
11/07 Boston, MA Sonia
11/08 Philadelphia, PA Foundry
11/09 Baltimore, MD Soundstage
11/10 New York, NY SOB’s
11/12 Washington, DC Songbyrd
11/13 Durham, NC Motorco
11/15 Charlotte, NC The Underground
11/17 Tampa, FL The Orpheum
11/18 Miami, FL Hangar

11/19 Orlando, FL Backbooth
11/21 Atlanta, GA Vinyl

For more about EarthGang:
https://soundcloud.com/earthganghbt

https://twitter.com/EarthGang
https://www.instagram.com/earthgang
https://www.facebook.com/EarthGanghbt/

Bea Miller’s “buy me diamonds” premiered on Vevo

Directed by duo AJ & Miles (who have recently worked with some of the newest rising artists such as Billie EilishStanajJaden Smith, and Kid Ink) the video was shot in Los Angeles and features Bea’s best friend.


The focus song on chapter two: red, “buy me diamonds,” (co-written by Miller, Ido Zmishlany and Steph Jones), “is very sarcastic,” notes Miller. “I was thinking of this previous relationship, and at that point it was, ‘How dare you try to come back into my life after how you made me feel about myself? So the sarcasm stemmed from anger. But anger can be very empowering – I think it can be used to create something amazing.” 

 

Each collection in Miller’s year long album project has a theme tied to a different primary color: chapter one: blue (out now) evoked “the sadness you feel when there’s somebody in your life who you have to let go of”; chapter two: red, released on June 2nd, represents “the very important next step. I wrote the songs on red in that period of time where I was ready to pick myself up, brush myself off and start again”; chapter three: yellow, releasing in August, will continue the journey of self-discovery; and the as-yet-to be titled full-length album (which features collaborations with a number of notable songwriters and producers including Julia Michaels, Justin Tranter, Sir Nolan, Jesse Shatkin and Pop & Oak, to Ilsey and Nick Jonas to name a few) to be released in November, will consist of the nine previously released songs and include three new tracks to complete the story arc.