Fifteen years after Grammy®-nominated multi-platinum rap superstar JEEZY signed with Def Jam Recordings, and emerged from Atlanta as the singular pioneer of what would become hip-hop’s dominant trap genre with his trio of Thug Motivation albums, he has announced this week via Twitter and Billboard magazine that TM 104: THE LEGEND OF THE SNOWMAN, arriving in stores August 23rd via Def Jam Recordings, will be the final album of the career-spanning series.
To mark this historic milestone, JEEZY will host the JEEZY Unplugged -TM 104 All White Concert in Atlanta at the Coca-Cola Roxy. Thusfar, Jeezy has dropped two scorching tacks from the album, “1 Time” and “MLK BLVD” feat. Meek Mill. Today, Jeezy announces the star-studded tracklist to the final installment of the legendary series, featuring guest spots from John Legend, CeeLo Green, Rick Ross, Gunna and many more.
WATCH THE “1 TIME” VIDEO HERE.
LISTEN TO “MLK BLVD” HERE.
In advance of the release of TM 104: THE LEGEND OF THE SNOWMAN, JEEZY’s fan store is working overtime on its extensive selection of Thug Motivation, Snowman, and TM 104 merch. Check the store for news of special limited-edition physical CD bundles to be available in celebration of the new album.
“We’re graduating together,” JEEZY told Billboard this week in an expansive, wide-ranging exclusive interview. “We got through a whole series. This isn’t about me, it’s about speaking for those that are oppressed and demonized that they can’t speak for themselves and they can’t fight for themselves. I just feel like this is their album. This is their talk and I feel like it’s a celebration… it’s like the kid that graduated from high school last year. Now it’s a nice time for the real world. Now it’s time for the real goal — the real accolades. You already put in the work and you pass with flying colors. So this is the celebration.”
Over the course of his legendary career, JEEZY has sold over 11 million albums worldwide, accumulated over 5 billion global streams, and has had multiple chart-topping hits. 2020 will mark the 15th anniversary of his seminal debut album via Def Jam, the multi-platinum Let’s Get It: Thug Motivation 101, which entered the Rap and R&B charts at #1 (#2 on the overall), and pioneered the trap music genre with the double-platinum #1 hit “Soul Survivor” featuring Akon.
Recent entrepreneurial business ventures for JEEZY include his fitness water Defiance Fuel; his partnership in the Atlanta location of American Cut Steakhouse; and his ongoing incentivized partnership with Tequila Avion. Additionally, last month JEEZY announced a new partnership with Figgers Wireless to bring high quality technology to market at a more attainable price. The first products released under this new partnership were the F3 cellular phone and the F-Buds ear pods.