Posts tagged with "USA"

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

Discover Reebok at the following locations:

https://www.instagram.com/reebok/

http://facebook.com/reebok

http://twitter.com/reebok

http://youtube.com/reebok

UK Households Spending More Than They Earn

  • UK cost of living for a four-person family is £60,000 per year – 103 per cent of average household income
  • UK housing and utility costs have risen by 13 per cent1
  • The global study found the most affordable expat country for families is Sweden

Today, new research by leading price comparison website MoneySuperMarket reveals that the UK is the most expensive location to raise a family. The running costs associated with a four-person family in the UK exceeded those of Spain, USA, Germany and Sweden due to the high costs of rent, utility bills and groceries2.

The data is based on the average monthly cost of property, utility bills and grocery shopping for a family with two children in 10 locations. These locations are some of the most popular destinations for the British public to emigrate to. MoneySuperMarket also ranked the costs against the countries’ average full time salary, to reveal the percentage of salary two working adults must put towards household expenses. In the UK, the average cost of a four-person family is more than twice the combined total of two adults’ salaries4.

Popular expat destinations with lower living costs

With lower utility bills (£94.41 per month), heavily subsidised pre-school costs (£230.34) and a standard average monthly rent of £1,149.40, Sweden is the only country analysed where a single parent can comfortably afford to have two children, working out as 87 per cent of the average working salary5. Based on two adults with two children it’s even more affordable, eating into less than half (43 per cent) of the combined salaries.

The full ranking of the affordable global cities to raise a family, including a breakdown of all metrics, can be seen below:

Global cost of raising a four-person family

Changing costs over time

On average, the weekly food shop has lowered in price for families over the last 16 years, from £236 to £232. However, spending on both housing and utilities, and household goods and services, has increased by 11 per cent overall. In 2001, the average monthly cost of housing and utilities per person in the UK was £277.77, but by 2017 this figure had risen by 13 per cent to £314.82. Due to these rises, the cost of raising a family in the UK has become more expensive.

For more information on the most affordable countries to move to, check out the MoneySuperMarket report around the changes in UK household spending over time.

Drake

DRAKE BECOMES FIRST ARTIST TO CROSS 50 BILLION STREAMS
DOMINATES BILLBOARD 200 & HOT 100 FOR FIFTH STRAIGHT WEEK
HOLDS #1 SPOT ON THE BILLBOARD HOT 100 FOR 23 WEEKS TOTAL THIS YEAR
‘IN MY FEELINGS’ #1 AT URBAN AND RHYTHM RADIO THIS WEEK

DRAKE has just made history becoming the first artist to surpass 50 billion streams across all global streaming platforms. His latest full-length album, Scorpion, has successfully pushed the artist into rarefied air. On top of the streaming record, Scorpion is sitting atop the Billboard Top 200 for a fifth straight week and the hit single ‘In My Feelings’ sits atop the Billboard Hot 100 for a fourth straight week, bringing Drake’s total Hot 100 run to 23 weeks in 2018.

Scorpion is available HERE

Watch the ‘In My Feelings’ video
HERE

Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

Discover Reebok:

http://facebook.com/reebok
http://twitter.com/reebok
http://youtube.com/reebok

Jhene Aiko ft. YG

JHENE AIKO RELEASES “NEVER CALL ME” REMIX FEATURING YG
LISTEN HERE: https://JheneAiko.lnk.to/NeverCallMeRemix

Demi Lovato’s Overdose

25-year-old American singer, songwriter, and actress, Demi Lovato was found lying unconscious in her home on Tuesday after a suspected overdose. She is currently recovering and receiving treatment at a hospital in LA. Lovato has stated how she has previously had issues dealing with eating disorders, self-harm, addiction, and mental health problems. She had also made a documentary regarding her struggles that affected her daily life along with trying to stay sober, but in June 2018 Lovato released a new song titled Sober in which she sings “I’m not sober anymore.” Her documentary went on explaining how these problems began at a very young age, such as having suicidal thoughts and bulimia when she was only 10 years old, and trying cocaine for the first time when she was 17. Even before starting the hit series on Disney Channel’s “Sonny with a Chance” and “Camp Rock,” she had been a huge target for bullying. There were many struggles and pressures on her as she drove quickly to fame at such a young age. Lovato is currently receiving lots of support from fans and celebrities throughout social media while wishing her a quick recovery.

Beau Young Prince

DC’s BEAU YOUNG PRINCE RELEASES MUSIC VIDEO FOR “KILL MOE”

LISTEN TO “KILL MOE” HERE:
https://beauyoungprince.lnk.to/KillMoe

WATCH “KILL MOE” HERE:
https://youtu.be/KSn9kYluxOw

“Beau Young Prince’s natural grasp of melody is his secret weapon. He rides producer Jailo’s candy-coated instrumental with ease and energy, switching flows on a dime.”-Pitchfork

“The kind of magnetic blab that flows cool and steady onstage, inside a recording booth or over a phone line.”-The Washington Post

Beau Young Prince is a quintessential product of his environment. While being so heavily influenced by your surroundings could hamper one’s sound as an artist, Prince uses it to his advantage. From his earliest work to his studio debut Until Then, Beau has personified versatility. You are as likely to hear BYP rap about falling in and out of love, as you are to hear him croon about getting a Half & Half from the carry-out joint down the street.

CLICK TO WATCH AN INTRO TO BEAU YOUNG PRINCE VIA DTLR RADIO

Grand Opening of Cia. Maritima

On Tuesday, July 17 Brazilian swimwear and resort wear brand Cia. Maritima celebrated the Grand Opening of their first store to open in the USA. Notables Jenny Lopez, Maria Tettamanti, Carolina Lindo, Valeria Barrientos and Ginger Harris were joined by the owners of the Cia. Maritima to welcome the brand to Aventura Mall. Guests enjoyed Brazilian tapas and cocktails by MG Events while shopping the gorgeous and colorful collections by Cia. Maritima.

Photos courtesy of World Red Eye.

Craftsy Unlimited Rebrands As BluPrint

Craftsy, a service of NBCUniversal Cable Entertainment, today announced that it is rebranding as Bluprint, a new, expanded subscription service and premier digital destination for lifestyle learning. Bluprint will offer online classes focusing on legacy crafts as well as new complementary and adjacent categories that promote and facilitate self-expression in areas including music, writing, dance, yoga, fitness, home décor, entertaining, and kids and family. Bluprint will also produce original entertainment series featuring creative experts who will help inspire, empower and entertain both the experienced creator and everyday doer. Bluprint’s deep content library with more than 3,000 hours of original classes will be available on-demand via its Bluprint subscription, accessible on desktop and mobile at http://www.mybluprint.com/, via the Bluprint app and on Roku.

Bluprint will continue to serve Craftsy’s passionate and engaged community of more than 13 million and growing, keeping them informed and one step ahead of trends. It will connect members with similar interests through premium and enhanced original editorial content, social media engagement and live, one of a kind events. Bluprint will introduce unique, robust programming and classes geared towards the entire family, so makers as young as six can find new ways to explore and nurture their creativity.

“Bluprint is a natural evolution of our subscription model, with our mission to revolutionize the way people engage with lifestyle passions and pursuits,” said John Levisay, Bluprint CEO. “Bluprint is uniquely positioned as the only destination combining premium content, world class talent, a robust community and access to all the tools you need to help you achieve your personal goals.”

NBCUniversal Cable Entertainment acquired Craftsy in May 2017 and over the past year it has leveraged successful cross promotions and integrations across the NBCUniversal family of businesses including USA, SYFY, Bravo, E!, Oxygen and Universal Kids. These opportunities will continue for Bluprint, including an ongoing partnership with “The TODAY Show,” branded integrations within NBC’s upcoming new competition series “Making It,” hosted by Amy Poehler and Nick Offerman, and much more in the pipeline.

“The new Bluprint brand lays the foundation for us to dramatically expand and enhance its unique content and commerce capabilities and fully exploit the power of NBCUniversal to help accelerate its growth.” said Dave Howe, President, Strategy and Commercial Growth, NBCUniversal Cable Entertainment. “We see tremendous potential to build Bluprint into a must-have streaming service that offers something for everyone.”

eCommerce remains an essential part of Bluprint’s growth strategy, tapping into the estimated $30 – $40 billion crafts retail market. This fall, the new brand will expand its retail capabilities with a full suite of curated products and kits that provide customers at all experience levels the tools they need to begin their creative journey.

WHAT’S NEW:

EXPANDED LIFESTYLE LEARNING CATEGORIES

Bluprint will offer enthusiasts of all kinds a premium platform for self-expression, and serve as a one-stop shop to turn passions and creative interests into actions. New family-focused content will be integrated across all categories, inviting makers young and grown to find new ways to tap into their creativity.

New class categories include:

Expanded classes in drawing, painting, and photography with an emphasis on digital photography

·         Fitness, dance and yoga

·         Home decor and entertaining

·         Family-focused projects and content in multiple categories

…and more to be announced in the coming months.

“We heard our members loud and clear – they have many creative passions. You may be a person who wants to improve your cooking skills, but also practice yoga; you might love to sing, and also be a budding writer,” said Catherine Balsam-Schwaber, Bluprint General Manager. “Bluprint allows you to explore all of these pursuits on a flexible platform that puts you in control, delivering the personalized experience you need, at the stage you are in, in that moment you need it. You join Bluprint for one interest, and stay for a diverse array of classes, episodes and other binge-worthy content.”

FRESH SLATE OF VIDEO CONTENT

Bluprint will feature thousands of hours of on-demand original classes and educational entertainment series featuring expert instructors, celebrities and personalities, across topics like dance, painting, yoga, woodworking, home decor, and much more.

New upcoming classes and series include:

“Ready. Set. Grill! with Al Roker and Matt Abdoo”

Join “TODAY’s” Al Roker and award-winning chef Matt Abdoo (Pig Beach NYC) for a one-of-a-kind cooking experience made in partnership with “TODAY.” In this class, Al and Matt bring you 10 of their favorite grilling and BBQ recipes that are perfect for busy weeknights or backyard entertaining. Along the way, get pro tips and tricks for standout steaks, seafood, and more.

Sneak Peak Premieres Tuesday, 7/17

“Spark” – Narrated by Padma Lakshmi (Bravo’s “Top Chef”)

Featuring dancer/choreographer Stephen “tWitch” Boss (“The Ellen DeGeneres Show”), Barney’s NY Creative Ambassador Simon Doonan, body positive yogi Jessamyn Stanley and more. The series profiles a diverse group of artists and innovators, boldly redefining the creative landscape. Each episode takes one provocative theme, two creatives from different disciplines, and highlights their inspiring approaches to pushing boundaries and challenging the status quo.

Premieres Tuesday, 7/17

“Blank Wall Overhaul” – Starring James Worsham (Designer/Sculptor/Installation Artist)

Artist and woodworker James Worsham takes on a blank wall in each episode, walking viewers through the tips and tricks behind the design, build and install.

Premieres Tuesday, 7/17

“Re-Fashion” – Starring Marcy Harriell

Marcy Harriell, sewist, Broadway actress and creator of fashion sewing blog Oonaballoona, shows viewers how to turn the ordinary into extraordinary, transforming thrift store finds into party-ready drab-to-fab outfits.

Premieres Tuesday, 7/17

“Five Course Photo” – Starring Brooke Lark

Professional food photographer and videographer Brooke Lark brings viewers behind-the-scenes to learn how beautiful food photos are produced, teaching techniques to capture the ultimate #foodporn.

Premieres Monday, 7/23

“Doodle Wars” – Starring host Paul Costabile (Entertainment Reporter and Host of Universal Kids’ “Beat the Clock”), judge Jon Chad (Cartoonist/Illustrator), and judge Zoe Hong (Illustrator/Fashion Designer)

“Doodle Wars” is an irreverent, rule-bending, family-friendly reality competition series unlike any other, pitting budding artists from diverse backgrounds again each other in mind-stretching and inspiring challenges, where the artwork literally comes to life on the screen.

Premieres Thursday, 8/16

BLUPRINT SUBSCRIPTION

Bluprint is available for a monthly plan at $14.99/month, or an annual plan at $120/year. For a limited time, Bluprint’s monthly plan will be available for the first three months at $9.99 or an annual plan for $100.

With thousands of hours of engaging classes and entertaining series, Bluprint’s content is portable and can be enjoyed anywhere. Existing Craftsy and Craftsy Unlimited members will still have access to any previously purchased classes within their library. A seven-day free trial is currently available. For more information, please visit http://www.mybluprint.com. Customers can continue to purchase individual classes and kits at Craftsy.com.

Izzy Escobar

Overcoming hardship and transforming it into triumph through music is nothing new, but it takes a unique talent to do it in a way that truly leaves an impact on one’s psyche. Such is the case with Singer-Songwriter Izzy Escobar, whose debut single “Broken Wings” (Available everywhere digitally on June 29th!) showcases her commanding attitude and powerful vocal prowess in very distinct fashion.

With “Broken Wings”, subtle synth work and a stomping beat lay the groundwork for an alluring lyrical journey of determination shining through pain as Escobar sings Right here in my place all these walls suddenly disintegrate // Into dust, into here, it flies away out of the atmosphere // And I feel like I can fly with broken wings”.


“I believed that music and song had the potential to change lives because of the way it is able to positively affect our emotions and perceptions”

WATCH: “BROKEN WINGS” OFFICIAL MUSIC VIDEO

Izzy Escobar’s music is about loving one another the way we want to be loved ourselves. And having FUN along the way! Rising from a “never ending circle of violence” from an abusive stepparent, where she was voiceless in protecting her own family members, she began channeling that pain into lyrics–and eventually songs–at a very young age. “I began to write words, and soon realized that I could synchronize the words in my diary with the tune in my head” says the Massachusetts native, whose latest singles show how far she’s come from that frightened girl to a strong, capable woman who wants to spread her message of hope and strength to those who may face their own struggles. “A few years later, as I read through that same songbook, I noticed that I had made a shift from finding my voice to helping those who couldn’t find their own”.

As she continued on her musical journey, Escobar took to not only writing and singing, but reading sheet music and studying music theory, as well as playing the violin, guitar, and piano. “I believe that to be a healthy human being, we must have an idea of who we are, and what our existence is. But the promise of a home safe from physical abuse and fear remains elusive for many millions of women and children in this country. Now an accomplished singer/songwriter and multi-instrumentalist, she continues to channel her strengths into giving a voice to the voiceless, and helping those who face the same fate as she had in her youth.

Make Sure to Check Out “Broken Wings”, Available Everywhere Digitally (iTunes, Spotify, Google Play etc.)