Posts tagged with "Under Armour"

Jake Miller Drops “NIKES”

Singer, songwriter, and producer Jake Miller releases new song “NIKES” today off his highly anticipated six-song EP entitled BASED ON A TRUE STORY. due out on March 29th via RED MUSIC. The 80s synth-infused track is backed by rich production, personal lyrics, and a hummable guitar all courtesy of Miller. “NIKES” debuted on 10 New Music Friday playlists worldwide including the U.S. as well as Apple Music’s Best of the Week playlist. It is the follow up to Miller’s hit “WAIT FOR YOU,” which is currently sitting in the Top 45 at U.S. pop radio and has clocked 5 million U.S. streams to date.
In support of his new song, Miller today launches a new “NIKES”-inspired merchandise line that includes robust hoodies, long sleeve and short sleeve t-shirts, totes, and shoelaces. Fans can check out the new products via Jake’s official Sony Thread Shop web store at shop.jakemiller.com/store.

 

Jake recently announced his spring headlining ‘WAIT FOR YOU’ Tour that kicks off on April 11 in Las Vegas and will hit 21 cities across the U.S. including major markets in New York, Los Angeles, Chicago, Houston, and Nashville. The tour will include support from special guests Logan Henderson and Just Seconds Apart. Prior to hitting the road, Jake will play iHeartRadio’s Blossom Bash alongside Meghan Trainor and MAX in Washington, D.C. on April 5th as part of the National Cherry Blossom Festival. Tickets for all shows are available online HERE.

UPCOMING TOUR DATES

April 5 – Washington, D.C. – The Anthem

April 11 – Las Vegas, NV – Vinyl at the Hard Rock*
April 12 – Mesa, AZ – Club Red*

April 13 – Tucson, AZ – The Rock*

April 16 – Dallas, TX – The Prophet Bar*

April 17 – Houston, TX – House of Blues Bronze Peacock Room*

April 19 – Fort Lauderdale, FL – Culture Room*

April 23 – Nashville, TN – The Cowan*

April 25 – Philadelphia, PA – The Fillmore Philadelphia*

April 26 – Asbury Park, NJ – House of Independents*

April 27 – Lancaster, PA – Chameleon Club*

April 28 – New York, NY – Irving Plaza*

April 30 – Boston, MA – Brighton Music Hall*

May 1 – Pittsburgh, PA – The Rex Theater*

May 3 – Columbus, OH – Newport Music Hall*

May 4 – Detroit, MI – The Loving Touch*

May 5 – Chicago, IL – Chop Shop*

May 7 – Minneapolis, MN – The Fine Line Music Café*

May 11 – Tacoma, WA – Alma Mater*

May 12 – Portland, OR – The Hawthorne Theatre*

May 14 – Oakland, CA – The New Parish*

May 17 – Los Angeles, CA – El Rey Theatre*

*Logan Henderson and Just Seconds Apart will support entire Wait For You Tour

 

Reebok announces PureMove Bra

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar.  Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities.  This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement.  The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware.  Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond.  Until now, industry standards for breast biomechanics testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel.  Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

  • Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.
  • Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.
  • Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of.  However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing,  The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th.  Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

Reebok Classic Enlists ‘90s-Inspired Vintage

In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content series titled “Aztrek: 90s Re-Run.”

Featuring the likes of social media sensation Jay Versace, vintage streetwear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and more, the campaign was shot on a variety of mediums that champion the Aztrek’s past and celebrate it within the context of contemporary culture and style.

Each partner was shot in rare vintage ‘90s Reebok gear that they personally curated or custom created – resulting in five unique “one-of-one” capsule collections, all of which will be available for anyone to enter to win on Reebok.com starting today. Sourced from their own personal wardrobes, along with hours of vintage shopping, each collection nods to the singular style of the 1990s, as well as the Aztrek’s distinctive design elements and colorways.

Shot on film as an homage to ‘90s visual culture, the campaign imagery and videos span five truly epic off-road locations, illustrating the sneaker’s evolution from an off-path performance shoe to symbol for ‘90s-inspired style. From the pristine beauty of upstate New York’s national parks, to the enigmatic Joshua Tree and Death Valley desert landscapes and Utah’s breathtaking slot canyons, the campaign showcases the Aztrek’s new Fall/Winter colorways against unique off-road environments and vibrant landscapes.

A suite of films explores how – like the Aztrek – each partner’s unique personal style brings ‘90s-era values of experimentation, originality and self-expression into the contemporary style landscape. The campaign features the following partners:

  1. Jay Versace – Young humorist and social media phenom who built his name on his hilarious original characters, and recently has received major attention for his on-point ‘90s style.
  1. Sara Gourlay of Frankie Collective – Creative Director of Frankie Collective, a women’s streetwear label that cuts apart vintage ‘90s gear and sews it back together in new, trend-relevant forms to create custom, one-of-one designs. For her vintage capsule collection, she didn’t just curate – she sewed her own unique pieces.
  1. Kirk Tilton of For All To Envy – An L.A.-based, vintage fashion institution that began as a shop specializing in hard-to-find ‘90s athletic apparel before moving on to creating its own original clothing.
  1. Jordan Page  Best known as @VeryAdvanced, Jordan is a retro style expert and streetwear archivist whose memory and knowledge of ‘90s style moments is arguably the best on the internet.
  1. Josh Matthews and Angie Chavez – Two next-level vintage collectors and curators who are low-key responsible for the explosion of ‘90s looks you’re seeing everywhere.

Alongside the relaunched Aztrek, all individual partner capsule collections will be available to win via a giveaway on Reebok.com – a platform for individuals to recreate their own ‘90s-inspired style. To enter to win, the rules are:

  1. Be a U.S. resident
  2. Sign up to win at https://www.reebok.com/us/90s_rerun
  3. Wait for an e-mail from Reebok – they’ll select six winners at random and let entrants know if they’ve won.

Shop the new Aztrek Fall/Winter styles, available from $90, at Reebok.com. https://youtu.be/gAr1S0oC29w

Champs Sports × Cam Newton × 2Chainz

Champs Sports today launches the latest installment of it’s “The Moment” franchise, with Episode Four highlighting star NFL Quarterback of the Carolina Panthers, Cam Newton and Grammy Award winning Atlanta-based rapper, 2Chainz.

“The Moment” is a Champs Sports franchise that provides a platform for professional athletes to share inspirational stories rooted in their personal journeys to success through musical collaborations.

Following three earlier successful collaborations between elite athletes and iconic artists, the fourth episode is rooted in an authentic moment for Cam Newton where his personality and influential style propelled him into a category of his own. Cam is a superstar who showcases his talents on and off the field and in everything he does, highlighting his elite talent, creative style and unmatched personality. 

Cam details his journey to success, describing how he overcame obstacles and pressure to fit a certain mold, which ultimately influenced his style on and off the field to this day. Cam is unique in his approach to avoid just “fitting in”. The campaign features peacocks, panthers, and QB drones Cam is on a mission to change the game and make a lasting impact on sports and society.

Through the hero track, “Let Me In”, 2Chainz brings Cam’s journey to life. The two Atlanta based hometown heroes and real life friends showcase their relationship and excellence in their respective fields, Sport and Music, and deliver a unique approach to share their craft. “Let Me In” embraces being different and Cam unapologetically tells the world he’s ushering change; bringing who he is and what he stands for with him in everything he does. 

Cam reveals the second colorway of his signature C1N trainer, “Chairman” from Under Armour. Combining tough, ultralight performance with a sleek, low profile design, the new C1N Chairman colorway honors Cam Newton’s love of ‘50s swank and his hunger to make an impact on his adopted home of Charlotte, NC. 

 

Featured product in the campaign includes the C1N Chairman ($120) and the UA Anorak Jacket ($100), available at Champs Sports retailers and www.champssports.com

 

“We Know Game” is a declaration of the values Champs Sports shares with its consumers: Perseverance, Achievement, Growth, Community, and Optimism. Champs Sports is committed to equipping its consumers for the win, no matter the landscape they face in life. In the process, Champs Sports will provide innovative platforms for athletes and other celebrities to share their personal stories of living these values.

 

Champs Sports will look to inspire its consumers by bringing to life other athletes’ storytelling moments in future releases of this series.

 

 
:30 “The Moment” Campaign Video
Long Music + Campaign Video
 
For more information on the “The Moment” Episode Four campaign, visit www.champssports.com