This Sunday, Sofia Carson will be hosting the American Music Award’s pre-show, “AMA’s Red Carpet Live.” This year’s pre-show will live stream from 6:00 p.m. – 8:00 p.m. ET / 3:00 p.m. – 5:00 p.m. PT exclusively on Twitter HERE.
Twitter has banned all political ads on its platform becoming a hero for a day. It was a surprising move given the reluctance of tech companies to get involved in the content posted on their sites. Like most such actions, the actual impact will hardly be noticeable. Since Twitter is the only site to ban political ads, people will still be exposed to paid content from candidates on other larger networks. According to ComScore, Facebook and Google have significantly more unique users in the US than Twitter, so people will still be exposed to online political advertising. Second, Twitter makes news when influential people tweet. The more outrageous the statement, the more likely the information will spread, not only on Twitter, but in traditional news outlets as well. Pairing that with the fact that people tend to trust paid less than organic content, the tweets will still hit their targets who will be even more likely to believe what they read.
So, is it a public good that Twitter is banning political ads or not? It’s certainly a relatively easy thing for Twitter to do. It is much more difficult to monitor the ads and determine their veracity. This process would require flagging suspicious content and hiring people to evaluate the messages. The problem is that banning all political ads means that candidates who do not have strong Twitter followings will be less able to reach audiences with their messages, thus giving even more power to the powerful.
Artificial intelligence techniques are improving and tech firms may have more tools in the future to effectively monitor. In 2018 Instagram announced that they are using a machine learning platform called DeepText to detect bullying language. This kind of technology could be applied to political ads to flag them for internal review. However, the platforms may be reluctant to adopt the monitoring technologies because of the potential for increased scrutiny of their businesses by political and governmental entities.
Professor Randi Priluck P.h.D.
Priluck is Professor of Marketing and Associate Dean, Undergraduate Studies at Pace University. She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business, Pace University.
Evolix is a contemporary pop group comprised of two siblings – Alexis and Korina. In 2016, the Boston natives officially began releasing songs under their current stage moniker. Having drawn a significant amount of influence from recording artists like Zedd, Jessie J and Dua Lipa, their original compositions primarily consist of dance-pop as well as EDM. “Evolix strives to make a global impact where the lives of all are affected in some way by the empowering messages we are trying to promote,” said Korina.
Although both members contribute to Evolix equally, Korina is the principal songwriter of the group. She has built her foundation of lyrical content upon love, empowerment, heartbreak and other life experiences which teenagers face such as depression. The group’s other lead vocalist, Alexis, often provides the aesthetics which enhance her younger sister’s vision. “Because Korina and I are so close, we are able to play to each other’s strengths, and we are able to understand the overall creative vision. I can create a visual that will portray the true underlying message of Korina’s music,” said Alexis.
Evolix’s newest single here.
Katy Perry returns with her second single of 2019, “Small Talk.” The sparkling track is a poignant acknowledgement of the emotional distance that develops after a break-up, with Katy observing, “We had conversations about forever now it’s about the weather okay/I just can’t believe/We went from strangers to lovers to strangers in a lifetime.”
She wrote “Small Talk” with Johan Carlsson, Charlie Puth and Jacob Kasher Hindlin. Johan Carlsson and Charlie Puth produced the track with Peter Karlsson producing the vocals. Download / stream “Small Talk” HERE. View the lyric video HERE.
“Small Talk” follows Katy’s summer hit, “Never Really Over,” which marked her first new solo music since 2017. “Never Really Over” was the biggest streaming launch of Katy’s career and has been certified Gold. Hailing it as a “euphoric breakup anthem,” PAPER proclaimed, “Katy Perry Is Back and Better Than Ever.” Views of the accompanying video have surpassed 80 million.
Earlier this week, Katy was awarded a plaque commemorating 100 million RIAA song certifications. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.
About Katy Perry:
Katy made her Capitol Records debut with 2008’s One of the Boys after signing to the label in 2007. She cemented her status as a global superstar with the follow-up album, Teenage Dream (2010), which made her the only female artist (tied with Michael Jackson) to have five No. 1 singles from one album on the Billboard Hot 100 chart (“California Gurls,” “Teenage Dream,” “Firework,” “E.T.” and “Last Friday Night”). PRISM, her 2013 album, debuted at No. 1 on iTunes in 100 countries and has sold more than 12.5 million adjusted albums worldwide.
Katy Perry’s fourth studio album, WITNESS, debuted in June at No. 1 on the Billboard Top 200, and No. 1 on iTunes in 46 countries. It set the record for the biggest week for an album by a female artist in 2017. The certified Platinum lead single, “Chained To The Rhythm,” has over 1 billion streams worldwide, views on the accompanying video made her the most-viewed female artist on VEVO. Follow-up singles, “Bon Appetit” (whose music video was Katy’s fastest viewed music video of all time, with 14.2 million views in the first 24 hours) is certified Gold, and “Swish Swish” is now certified Platinum. Globally, it has achieved more than 2 billion cumulative streams and sold more than two million adjusted albums.
Current single “Never Really Over “is certified GOLD and was the biggest streaming launch of Katy’s musical career. “Small Talk” was released on August 9th.
In her 10 years with Capitol, she has racked up a cumulative 35 billion streams alongside worldwide sales of more than 45 million adjusted albums and 135 million tracks. With the singles “Roar,” “Firework,” and “Dark Horse” each surpassing the 10 million threshold including song sales and streams, Katy became the first artist to earn three RIAA Digital Single Diamond Awards. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. She is the most-followed person globally on Twitter, and the first to surpass 100 million followers. She was the first female artist to have four videos surpass a billion views each. Her videos for “Firework” and “Last Friday Night” have over one billion views, while “Roar” and “Dark Horse” have surpassed the two billion mark.
Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide. From traveling to Vietnam and Madagascar to highlight the needs of some of the world’s most vulnerable children, to recording PSAs about the importance of empowering girls and supporting adolescents living with HIV/AIDS, as well as raising awareness for UNICEF’s emergency relief efforts, Katy has used her powerful voice to advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016.
Katy has also been a champion for LGBTQ+ equality. She has received numerous awards for her work, including the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, and amfAR’s Award of Courage in 2018. She has also performed at various events to raise funds for the fight against HIV/AIDS, including 2009’s Life Ball and 2016’s amfAR Cannes Gala
It is a pleasure for us to have updates on Instagram Star Simonetta Lein.
Simonetta Lein is a true fashion icon and a trendsetter. Inspiring millions of millennials and beyond every day, her style is classy and edgy, boho chic and rock at the same time. Ranked as one of the Top 100 fashion influencers in the world – with over 1.8M followers only on Instagram – Simonetta is a top model and tv personality always on the go. Representing the best brands, she feels how the spotlights are often on her. When she goes on a vacation she knows how to turn in off. Her favorite location is the Jersey Shore and spending time with her family and her little niece.
What she cannot miss once at the beach are her Shahida Parides long kaftan dresses. Obviously from her collection Heart2Heart “You always need a cute, colored, fresh dress to put on, while you go on the beach.” The same dress can easily be so versatile to be perfect for a sweet summer dinner, a bit of lipgloss and Simonetta Lein is ready.
Simonetta also doesn’t feel it is Summer if she doesn’t wear a kimono. They just put you in the vacation mood, she says. They are easy and can be wore on top of your favorite bikini or cute dress. After a day at the beach whatever you wear, just put on a silk kimono and you will feel fashionable in a second. “When I wear my kimonos I know it truly is Summer. Just a reminder to enjoy my favorite season.”
Lastly a big cute hat to protect from UV rays and yet making a statement while having it on. Her favorite hat says “out of office”.
Follow the queen of fashion Simonetta Lein at @simonettalein on Instagram and Twitter and check out www.simonettalein.com
Top Model Simonetta Lein
Kaftan Dress Shahida Parides for Simonetta Lein #heart2heart
Kimono Le Superbe via Shop Sixtyfive
Stylist Kate Massih
Photographer Byron Purnell III
MUA Elaina Valentine
Hair Stylist Mecca Jones
“Boom. The world’s most famous brothers are back.” – Vogue
“The Jo Bros may not quite be in the year 3000, but “Sucker” nonetheless serves up a grown-up vision of The Jonas Brothers we didn’t know we were expecting.” – NPR
“It’s 2019 and there’s a new Jonas Brothers song, and those two things go together a lot better than we ever anticipated.” – Billboard
“The Jonas Brothers feel grown up without losing their boy band charm.” – Esquire
This week, GRAMMY® Award-nominated multi-platinum powerhouse trio — the Jonas Brothers —reclaim their place at the top of the charts and popular culture with their new single and music video “Sucker.”Get it HERE via Republic Records.
Taking the world by storm, it captures #1 on Apple Music, #1 on Spotify, and #1 on iTunes in North America. Globally, it clinches #1 on Apple Music, #1 on YouTube, #1 on Twitter, and #2 on Spotify. Since its release, it scored over 20 million Spotify streams and is over 50 million YouTube views and counting. At radio, it emerges as the “#1 Greatest Gainer for Top 40, ”impacting now.
Not to mention, “Sucker” garnered unanimous critical acclaim. Among widespread praise, it was dubbed “an absolute jam” by Billboard, christened “a banger” by Esquire, described as “an impeccably sweet-and-sour pop rock-tune” by Rolling Stone, and best noted as “a grown-up vision of The Jonas Brothers we didn’t know we were expecting” by NPR.
To celebrate the release, the band took over New York City for an intimate and packed secret reunion show. It marked their first time on stage in nearly six years, and they returned with a historic gig that left fans clamoring for more.
Yesterday, the Jonas Brothers announced a partnership with Amazon Studios, Philymack, and Federal Films– a division of Republic Records, to release an upcoming documentary about the Jonas Brothers, to premiere exclusively on Amazon Prime Video in more than 200 countries and territories.
Anthony Mandler’s director’s cut of the Sucker music video was also released. Watch HERE.
This week, they continue their takeover of The Late Late Show with James Corden. This late-night “residency” spanned everything from their first on-camera interview to a hilarious skit where the host kidnapped the band and reunited them with help from none other than Dr. Phil. You have to see it to believe it. However, there’s more to come.
Watch clips from last night’s episode HERE, and be sure to tune in for more this week.
Jonas Brothers are back and about to have their biggest year yet.
The preeminent male group of this century, Jonas Brothers opened the floodgates for a new era of titans in pop music. They earned three consecutive number one albums and sold out shows throughout three continents. Selling over 17 million-plus albums with over 1 billion streams worldwide, they’ve achieved dozens of platinum and gold certifications. Jonas Brothers notably received a GRAMMY® Award nomination in the category of “Best New Artist,” garnered “Breakthrough Artist” at the American Music Awards, won Billboard’s “Eventful Fans’” Choice Award for “Best Concert Tour of the Year,” and took home a Mexican Grammy, showcasing their international influence. The tremendous success of the band provided a launch pad for the successful and storied solo careers of Nick Jonas, Joe Jonas, and Kevin Jonas, who have kept loyal fans yearning for a reunion, until now.
Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone
Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone
There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?
Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.
On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.
Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.
Posts with most engagements
Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).
Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.
Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut
After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.
The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.
Most relevant posts – the brand and its celebrity endorsement
The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.
Worldwide reach and gender
77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.
62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.
In creating a photo sharing app that allows users to select filters for photos and share them with the world, Instagram became one of the world’s most successful mobile apps. Six years ago Facebook acquired the startup with $715 million and with Facebook’s resources, including anti-spam and internationalization, Instagram continued to grow into having one billion monthly active users.
According to sources at TechCrunch, tension had risen this year between Instagram and Facebook’s leadership regarding Instagram’s autonomy. While Facebook had agreed to let it run independently as part of the acquisition deal, in May, Instagram’s VP of Product Kevin Weil moved to Facebook’s new blockchain team and was replaced by former VP of Facebook News Feed Adam Mosseri — a member of Zuckerberg’s inner circle.
Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. One of which involved overly aggressive ad tactics and invasion of privacy including getting both Facebook alerts inside their Instagram notifications tab, and seeing a Facebook button with red notification counts inside Instagram’s settings menu.
The stress imposed by Facebook had an impact in other departures last year including Instagram’s director of public policy Nicole Jackson and AR/Camera product lead Keith Peiris.
In a statement, Systrom and Krieger wrote, “We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Who knows where Systrom and Krieger’s next endeavor will take them?
Judah & the Lion drops the official music video for their new single “Over my head” today as the song breaks into the TOP 15 at Alternative Radio its second week out and racks up more the 1 MILLION streams. The clip premiered live today via YouTube at 2pm PT/5pm ET – check it out HERE. “Over my head” follows the ascent of “Take It All Back” which spent three weeks at #1 at Alternative Radio before launching the band onto an international stage.
The band is thrilled to also announce Pep Talks: An Intimate Album Listening and Storytelling Experience Presented by Judah & the Lion, which will hit 6 cities across the southeast this April. At each event, Judah Akers, Brian Macdonald, and Nate Zuercher will be on hand to tell the story behind the 17-track Pep Talks, giving fans an exclusive, intimate listening experience ahead of the release. Pep Talks is their forthcoming third album and is set to be released this Spring via Cletus the Van/Caroline. The LP will include “Over my head” – a deeply personal track from frontman Judah Akers, who opens up about his struggles during a time that was both professionally exciting and personally turbulent – and December’s multi-track release “Quarter-Life Crisis” and “Pep Talk.”
Purchase of a ticket will include the forthcoming album. Fans will also have an opportunity to enter for a chance to meet the band at their date by clicking here. Fans can also submit their questions for Judah, Nate, and Brian here. Proceeds from the events will benefit local non-profits (TBA) with help from High Five Squad, a non-profit by Judah & the Lion.
In addition to the April run, Judah & the Lion have been announced for this year’s Hangout Music Festival in May and Lollapalooza Paris this summer, with many more live shows set to be announced soon. For the most up-to-date information, please visit www.judahandthelion.com.
Today, Expensify, the world’s most widely used expense management platform, released a new comedic music video, “Expensify This,”
“Expensify This” is part of Expensify’s new marketing campaign, “You Weren’t Born To Do Expenses,” developed by Emmy award-winning creative collective JohnXHannes New York (JXH). The comprehensive campaign kicks off this week with the world’s first music video you can expense and will feature a :30 national spot in Super Bowl LIII, plus additional digital, social and TV content that will run through the 61st Annual Grammy Awards this February and beyond.
“This might shock you, but it wasn’t my childhood dream to become an expense report magnate,” said David Barrett, Founder and CEO of Expensify. “Like everyone, I want to do so much more with my life than file expenses, so I built Expensify to take away the mundane drudgery so you can do what you were born to do. That might be spending more time with your kids, traveling to foreign countries, trying to make the world a better place, or in 2 Chainz’s case, making the most epic music video ever.”
“Expenses used to take up more time and brain space than they deserve, until Expensify boldly solved this for everyone. With the brand’s first-ever ad debuting at Super Bowl and a never-before-done music video, Expensify showcases their unmatched brave spirit. They’re an ideal partner for JXH,” said John McKelvey, Executive Creative Director of JohnXHannes New York.
“The world’s first music video you can expense is basically the greatest and most fun product demonstration ever, and even better with legendary “Expensivest” 2 Chainz,” said Hannes Ciatti, Executive Creative Director of JohnXHannes New York. “We want everyone to experience Expensify, so they can get back to what they truly set out to do,” adds Ciatti.
A final prize will be revealed during Expensify’s Super Bowl ad, a first-of-its-kind commercial you can expense. The spot featuring 2 Chainz and Adam Scott will air during the second quarter of the game and give a sneak peek behind the making of the “Expensify This” music video. The :30 spot was directed by DGA award winner Andrea Nillson of Biscuit Filmworks. For a chance to take home the most elaborate prize of all, viewers simply snap a photo of the receipt in the TV commercial and upload into the Expensify app.
“So much creativity and collaboration went into making this video,” said 2 Chainz. “It was really over the top and a lot of fun. I’m excited to be in the Expensify Super Bowl campaign and can’t wait for everyone to see the spot.”
“I’ve always wanted to be in a hip hop video and a Super Bowl commercial, so mission accomplished,” said Adam Scott. “Thanks 2 Chainz and Expensify for making it happen.”