Posts tagged with "Twitter"

Jonas Brothers Make History

“Boom. The world’s most famous brothers are back.” Vogue

 “The Jo Bros may not quite be in the year 3000, but “Sucker” nonetheless serves up a grown-up vision of The Jonas Brothers we didn’t know we were expecting.” NPR

“It’s 2019 and there’s a new Jonas Brothers song, and those two things go together a lot better than we ever anticipated.” Billboard

“The Jonas Brothers feel grown up without losing their boy band charm.” Esquire

Those are just the few responses to The Jonas Brothers recent comeback with their music video to “Sucker.”

This week, GRAMMY® Award-nominated multi-platinum powerhouse trio — the Jonas Brothers —reclaim their place at the top of the charts and popular culture with their new single and music video “Sucker.Get it HERE via Republic Records.

Taking the world by storm, it captures #1 on Apple Music, #1 on Spotify, and #1 on iTunes in North America.  Globally, it clinches #1 on Apple Music, #1 on YouTube, #1 on Twitter, and #2 on Spotify. Since its release, it scored over 20 million Spotify streams and is over 50 million YouTube views and counting.  At radio, it emerges as the “#1 Greatest Gainer for Top 40impacting now.

Not to mention, “Sucker” garnered unanimous critical acclaim. Among widespread praise, it was dubbed “an absolute jam” by Billboard, christened “a banger” by Esquire, described as “an impeccably sweet-and-sour pop rock-tune” by Rolling Stone, and best noted as “a grown-up vision of The Jonas Brothers we didn’t know we were expecting” by NPR.

To celebrate the release, the band took over New York City for an intimate and packed secret reunion show. It marked their first time on stage in nearly six years, and they returned with a historic gig that left fans clamoring for more.

Yesterday, the Jonas Brothers announced a partnership with Amazon StudiosPhilymack, and Federal Films– a division of Republic Records, to release an upcoming documentary about the Jonas Brothers, to premiere exclusively on Amazon Prime Video in more than 200 countries and territories.

Anthony Mandler’s director’s cut of the Sucker music video was also released. Watch HERE.

This week, they continue their takeover of The Late Late Show with James Corden. This late-night “residency” spanned everything from their first on-camera interview to a hilarious skit where the host kidnapped the band and reunited them with help from none other than Dr. Phil. You have to see it to believe it. However, there’s more to come.

Watch clips from last night’s episode HERE, and be sure to tune in for more this week.

Jonas Brothers are back and about to have their biggest year yet.

The preeminent male group of this century, Jonas Brothers opened the floodgates for a new era of titans in pop music. They earned three consecutive number one albums and sold out shows throughout three continents. Selling over 17 million-plus albums with over 1 billion streams worldwide, they’ve achieved dozens of platinum and gold certifications. Jonas Brothers notably received a GRAMMY® Award nomination in the category of “Best New Artist,” garnered “Breakthrough Artist” at the American Music Awards, won Billboard’s “Eventful Fans’” Choice Award for “Best Concert Tour of the Year, and took home a Mexican Grammy, showcasing their international influence. The tremendous success of the band provided a launch pad for the successful and storied solo careers of Nick JonasJoe Jonas, and Kevin Jonas, who have kept loyal fans yearning for a reunion, until now.

Want to follow the boys? Below are their social medias to keep yourself updated.

 

Galaxy Fold

Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?

Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.

On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.

Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.

Posts with most engagements

Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).

Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.

Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut

After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.

The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.

Most relevant posts – the brand and its celebrity endorsement

The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).

The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.

Worldwide reach and gender

77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.

62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.

 

Instagram Founders Resign

According to The New York Times, Instagram co-founders CEO Kevin Systrom and CTO Mike Krieger announced their departure from the company in September 2018.

In creating a photo sharing app that allows users to select filters for photos and share them with the world, Instagram became one of the world’s most successful mobile apps. Six years ago Facebook acquired the startup with $715 million and with Facebook’s resources, including anti-spam and internationalization, Instagram continued to grow into having one billion monthly active users.

According to sources at TechCrunch, tension had risen this year between Instagram and Facebook’s leadership regarding Instagram’s autonomy. While Facebook had agreed to let it run independently as part of the acquisition deal, in May, Instagram’s VP of Product Kevin Weil moved to Facebook’s new blockchain team and was replaced by former VP of Facebook News Feed Adam Mosseri — a member of Zuckerberg’s inner circle.

Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. One of which involved overly aggressive ad tactics and invasion of privacy including getting both Facebook alerts inside their Instagram notifications tab, and seeing a Facebook button with red notification counts inside Instagram’s settings menu.

The stress imposed by Facebook had an impact in other departures last year including Instagram’s director of public policy Nicole Jackson and AR/Camera product lead Keith Peiris.

In a statement, Systrom and Krieger wrote, “We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Who knows where Systrom and Krieger’s next endeavor will take them?

Judah & The Lion’s “Over my Head”

Judah & the Lion drops the official music video for their new single “Over my head” today as the song breaks into the TOP 15 at Alternative Radio its second week out and racks up more the 1 MILLION streams. The clip premiered live today via YouTube at 2pm PT/5pm ET – check it out HERE. “Over my head” follows the ascent of “Take It All Back” which spent three weeks at #1 at Alternative Radio before launching the band onto an international stage.

The band is thrilled to also announce Pep Talks: An Intimate Album Listening and Storytelling Experience Presented by Judah & the Lion, which will hit 6 cities across the southeast this April. At each event, Judah Akers, Brian Macdonald, and Nate Zuercher will be on hand to tell the story behind the 17-track Pep Talks, giving fans an exclusive, intimate listening experience ahead of the release. Pep Talks is their forthcoming third album and is set to be released this Spring via Cletus the Van/Caroline. The LP will include “Over my head” – a deeply personal track from frontman Judah Akers, who opens up about his struggles during a time that was both professionally exciting and personally turbulent – and December’s multi-track release “Quarter-Life Crisis” and “Pep Talk.” 

Purchase of a ticket will include the forthcoming album. Fans will also have an opportunity to enter for a chance to meet the band at their date by clicking here. Fans can also submit their questions for Judah, Nate, and Brian here. Proceeds from the events will benefit local non-profits (TBA) with help from High Five Squad, a non-profit by Judah & the Lion.

In addition to the April run, Judah & the Lion have been announced for this year’s Hangout Music Festival in May and Lollapalooza Paris this summer, with many more live shows set to be announced soon. For the most up-to-date information, please visit www.judahandthelion.com. 

LISTEN/PURCHASE

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EXPENSIFY TEAMS UP WITH 2 CHAINZ AND ADAM SCOTT

Today, Expensify, the world’s most widely used expense management platform, released a new comedic music video, “Expensify This,” featuring Grammy award-winning rapper and Def Jam Recordings artist 2 Chainz and actor Adam Scott. The music video, which takes a funny and elaborate twist on workplace expenses, is the world’s first music video you can expense. From now until February 4, fans simply download the Expensify app and snap a photo of the various receipts in the video. Then, they submit the receipts for a chance to get actual cash or win the items themselves. Prizes range from an ice-sculpted sports car, an Audi R8 and a decked-out gold jet ski to a diamond-encrusted football and a gold 2 Chainz bust. 2 Chainz and Adam Scott will both also appear in Expensify’s upcoming Super Bowl ad.

“Expensify This” is part of Expensify’s new marketing campaign, “You Weren’t Born To Do Expenses,” developed by Emmy award-winning creative collective JohnXHannes New York (JXH). The comprehensive campaign kicks off this week with the world’s first music video you can expense and will feature a :30 national spot in Super Bowl LIII, plus additional digital, social and TV content that will run through the 61st Annual Grammy Awards this February and beyond.

“This might shock you, but it wasn’t my childhood dream to become an expense report magnate,” said David Barrett, Founder and CEO of Expensify. “Like everyone, I want to do so much more with my life than file expenses, so I built Expensify to take away the mundane drudgery so you can do what you were born to do. That might be spending more time with your kids, traveling to foreign countries, trying to make the world a better place, or in 2 Chainz’s case, making the most epic music video ever.”

“Expenses used to take up more time and brain space than they deserve, until Expensify boldly solved this for everyone. With the brand’s first-ever ad debuting at Super Bowl and a never-before-done music video, Expensify showcases their unmatched brave spirit. They’re an ideal partner for JXH,” said John McKelvey, Executive Creative Director of JohnXHannes New York.
“The world’s first music video you can expense is basically the greatest and most fun product demonstration ever, and even better with legendary “Expensivest” 2 Chainz,” said Hannes Ciatti, Executive Creative Director of JohnXHannes New York. “We want everyone to experience Expensify, so they can get back to what they truly set out to do,” adds Ciatti.

A final prize will be revealed during Expensify’s Super Bowl ad, a first-of-its-kind commercial you can expense. The spot featuring 2 Chainz and Adam Scott will air during the second quarter of the game and give a sneak peek behind the making of the “Expensify This” music video. The :30 spot was directed by DGA award winner Andrea Nillson of Biscuit Filmworks. For a chance to take home the most elaborate prize of all, viewers simply snap a photo of the receipt in the TV commercial and upload into the Expensify app.

“So much creativity and collaboration went into making this video,” said 2 Chainz. “It was really over the top and a lot of fun. I’m excited to be in the Expensify Super Bowl campaign and can’t wait for everyone to see the spot.”

“I’ve always wanted to be in a hip hop video and a Super Bowl commercial, so mission accomplished,” said Adam Scott. “Thanks 2 Chainz and Expensify for making it happen.”

For more information on the campaign and tutorials on how to participate, visit Expensifythis.com or follow Expensify on FacebookTwitterInstagram  or Linkedin.

Fetty Luciano’s New Music Video

GS9’s HIDDEN GEM FETTY LUCIANO RELEASES NEW VIDEO TITLED “THE WAVE”

READ THE PREMIERE ON COMPLEX.COM!

LISTEN TO STORY TO TELL HERE

STORY TO TELL track list:
1. Blue Faces featuring Landstrip Chip
2. The Wave
3. FASHO featuring Gunna
4. No Love
5. Get My Bag
6. On the Wall featuring Bobby Shmurda
7. Don’t Go There
8. Going Down
9. Alive
10. Luciano

FOLLOW FETTY LUCIANO:
TWITTER | INSTAGRAM | FACEBOOK

Lexus NX 300 F Sport

By Jake Porter × Vaughn Lowery

Over the holiday season, we had the opportunity to traverse through NYC and the surrounding metropolitan areas with one of the auto industry’s most capable compact luxury SUVs. Due to its affordable base price, above average gas mileage, ergonomics and technology, the Lexus NX is an easy choice for many.

Value × Performance

Lexus carries a base price of $36,485 and features a 235-horsepower turbo-four engine, six-speed automatic transmission with front-wheel drive. Standard driver assistance features include a rearview camera, lane departure warning, lane keep assist, adaptive cruise control, automatic high beams, and a pre-collision system with pedestrian detection. In addition, one can add all-wheel drive for only $1,400. By upgrading to the NX F Sport (our model tested was approximately $49,000) the vehicle has select components to enhance handling, such as an F Sport-tuned suspension and Sport S and Sport S+ drive modes. Other features in this package include paddle shifters, aluminum pedals, special body panels and badges and front sport seats with enhanced bolsters for added side support. As far as acceleration capacity, the NX should easily offer enough power for the casual driver. The NX 300 (formerly known as the NX 200t) comes with a 235-hp turbocharged 2.0-liter four-cylinder engine, a six-speed automatic, and front-wheel drive. G-force sensors and adaptive cruise control set this vehicle apart from the other SUV’s on the market today.

The NX’s safety features are also top notch and include eight airbags, whiplash-injury lessening front seats, and a full array of available electronic safety systems such as lane departure alert and intelligent high-beam. With all newer Lexus models, it also includes the highly specialized and technologically advanced Lexus pre-collision Safety System. These safety features combined bring the NX to the top of its class.

Interior

Standard features on the interior of the NX include an infotainment system with an 10.3-inch display screen, Siri Eyes Free, Bluetooth, a Wi-Fi hot spot, an eight-speaker audio system, and satellite radio. A wireless device charger and heads-up display are a couple of great additional features. Not to mention, those scarlet red race-inspired designer seats and red stitched dash appointments. Of course, climate control as well as heated seats and steering are always winners during the winter months.

Comfort

Given the already generous backseat room in the car, the NX also includes power-folding rear seats. Additionally, the cabin is extremely quiet even at highway speeds which is a great feature especially for long road trips.

Technology

Newly offered Alexa, allows the driver to stream Amazon music, listen to audiobooks and control their living quarters via smart-home. Other capabilities includes their smartwatch to help lock and unlock vehicle as well as monitors their lent model’s speed and fuel levels. One of their most important and intuitive features is Direction Assist, allowing a friendly human exchange with an operator who can input addresses into your navigation while you pay closer attention to the road. And of course in this digitally renovated world, having someone to speak to while on a solo trip can be conducive with driver’s fatigue. On the other hand, for those introverts seeking a quiet more therapeutic ride, they can utilize the remote touchpad to interact with the SUV’s overall cerebrum.

Conclusion

The Lexus NX 300 F Sport is one-of-a-kind. Even in a overly-crowded compact SUV market, the Lexus NX still manages to push through into the limelight. With its interior loaded with technology and its bold exterior turning heads on the streets, this is a great purchase for anyone looking for a sporty yet roomy modern SUV. Moreover, if you don’t like being at the pump every week and being able to fit in a small parking spot within a metropolis – this is a MUST-BUY.

Lexus NX, 360 MAGAZINE

Lexus nx, 360 magazine

Lexus NX, 360 MAGAZINE

LILIMAR

*Featured image by Amanda Elkins

Rising star, Lilimar, is the embodiment of class and style. She is a young, energetic and gorgeous Latina – born in Venezuela to Cuban parents – and is the accumulation of everything Young Hollywood strives to be. She is best known for her series regular role on the Nickelodeon series “Bella & The Bulldogs,” but can now be seen starring in the networks popular new series: “Knight Squad,” which returns for season 2 in early 2019. Lilimar stars as the lead role of “Sage” a very interesting witch, that is full or fire and fury (but in a good way!). “Knight Squad is set at a magical school for knights in training, where two mismatched students form an unlikely alliance to protect each other’s secret and pursue their dreams,” according to a Nickelodeon show description.

Off-screen, Lilimar has used her strong social presence to set empowering, self-love social initiatives like #FreshFaceFriday and #StarGazeSaturday; with the goal of lifting up her followers and encouraging them to embrace their unique beauty and individuality.

I was really excited to start both of these on my socials, because I just love connecting with my stargazers (my supporters). I’m so incredibly grateful for every ounce of love & support they show as it always keeps me so positive and happy so I wanted to do something that shows that I support THEM just as much.” – Lilimar

The goal is to encourage young people to break boundaries and not be afraid to show the world who they really are beneath the make-up, the clothes, and fake images we try to portray online. We live in a world where we’re forcing ourselves to achieve perfection through photos instead of embracing our true natural beautiful selves. Connecting directly with her fans on these topics, Lilimar discusses issues that teens think about today like peer pressure, family, owning your individual power, societal norms in the modern age.

Her messages of truth and self-love are the reason why she’s poised to be America’s newest sweetheart.

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Chris Tucker to Host EBONY Power 100 Gala

EBONY Magazine announces the host for its annual EBONY Power 100 Gala and this year’s special award recipients.

Acclaimed actor and comedian Chris Tucker will steer the star-studded event.

Distinguished industry leaders to be recognized with the EBONY Icon Award and Inaugural Chairman’s Award

Following the recent unveiling of its prestigious annual EBONY Power 100 List in celebration those whose work and heroism continue to inspire and influence society, EBONY magazine has announced the host for this year’s highly anticipated EBONY Power 100 Gala, presented by Nationwide, taking place in Los Angeles at the Beverly Hilton on Nov. 30.

EBONY is also pleased to announce the recipients of this year’s coveted special awards which will be presented during Hollywood’s star-studded spectacle.

Helming the celebration of the 2018 EBONY Power 100 list honoring crusaders, innovators, disruptors, business titans, entrepreneurs and MVPs who are making a difference in the community at the EBONY Power 100 Gala is international award-winning actor Chris Tucker. Once a frequent stand-up performer on Def Comedy Jam in the 1990s, Tucker is best known today for playing Det. James Carter in the Rush Hour film series. Chris is currently returning to the stage on his stand-up comedy tour that has received rave reviews all over the world, while spending much of his spare time traveling and working with his foundation.

EBONY Media Operations CEO Michael Gibson will present the inaugural Chairman’s Award to former BET Chairman and CEO Debra Lee. The trailblazing business dynamo joined BET as executive vice president and general counsel in 1986, was promoted to president and COO of the network that reaches approximately 78 million homes in March 1996 and to chairman and CEO in 2005. She guided much of the 38-year-old network’s growth beyond music and into entertainment, news and public affairs programming, including original movies, late-night talk shows and concert specials, with successes such as bringing to cable The Game in 2014 and the miniseries. The New Edition Story in 2017, the launch of BET.com and the acquisition of the television rights to Black Girls Rock!

This year’s prestigious EBONY Icon Award will be presented to Motown Records. There simply isn’t a name in music more synonymous with era-defining hits, star-making, and innovation than Motown. Started in Detroit with a dream and an $800 loan, Berry Gordy’s Hitsville USA became a cultural behemoth that swiftly hooked pop culture with a brand new beat. The unmistakable, irrepressible sound of young America didn’t just dominate the charts–it crossed the racial divide during the social upheaval of the 1960’s. The hits and cultural influence doesn’t stop as Motown and its family of imprints explore new genres in partnerships with labels including Quality Control Music, which set the stage for signings of Migos and Lil Yachty. In recognition of the brand’s iconic relevance and impact, EBONY is pleased to honor Motowns decades of success. The award will be accepted by Motown President, and EVP of Capitol Music Group. Ethiopia Habtemariam, who is also honored in the Women Up category for her outstanding leadership in the music industry.

Habtemariam, whose former title, President of Urban Music & Co-Head of Creative for Universal Music Publishing, is responsible for revitalizing the storied label that boasts hit makers NE-YO and Erykah Badu. Habtemariam has ushered in a new generation of artists with acts like JAMESDAVIS, Lil Baby, City Girls, and BJ The Chicago Kid. Last summer, Billboard magazine recognized her as Universal Music Group’s Most Powerful African-American Woman.

“We are delighted to announce our celebrated host and award recipients for this year’s EBONY Power 100 Gala,” says Gibson. “Since unveiling our 2018 EBONY Power 100 List last month, the anticipation and buzz throughout the country has been very exciting to see. This year’s gala will surely prove to be the most memorable to date, and I would like to personally congratulate all our honorees.”

The 2018 EBONY Power 100 List recognizes the most influential and inspiring from the business, philanthropic, entertainment, and social activism communities in the following eight categories: Community Crusaders, Disruptors, Entertainment & Arts, Entrepreneurs, Innovators, MVPs, Power Players and the coveted Women Up.

Former President and First Lady Barack and Michelle Obama lead the Entertainment & Arts category, with a focus on Mrs. Obama’s book tour for her new memoir, Becoming. Barry Jenkins, director of the Academy Award-wining Moonlight and the upcoming If Beale Street Could Talk, is also being honored in the category for his achievements in the film industry, as Tony Award-winning actor Billy Porter is for his role in the television series Pose. Other notables being honored in the Entertainment & Arts category include the cast of Black Pantherand rappers Cardi B, Drake and Travis Scott. Athletes being honored in the MVPs category include Houston Rockets guard James Harden, Golden State Warriors guard Stephen Curry and professional WWE wrestler and superstar Thaddeus Bullard, aka Titus O’Neil.

The 2018 EBONY Power 100 List includes politicians and lawmakers who made the news over the past year, such as Stacey Abrams, the first Black Georgia Democratic gubernatorial nominee (recognized in the Disruptors category); Andrew Gillum, the mayor of Tallahassee, Florida, and the first Black candidate for governor of the Sunshine State (another Disruptors honoree); Keisha Lance Bottoms, the second Black female mayor of Atlanta (recognized in the Women Up category); and London Breed, the first Black female LGBT mayor of San Francisco (also honored in the Women Up category).

Other honorees run the gamut of industry, community activism and more. Civil rights activist Tarana Burke the Bronx, New York native who achieved global acclaim after starting the MeToo movement will be recognized in the Community Crusaders category. Group President and Chief Operating Officer Rosalind Brewer will be honored in the Women Up category as the first African-American woman to the hold that position as at Starbucks. March of Dimes President Stacey D. Stewart will be recognized in the Disruptors category as the first African-American female president to lead the charitable organization. Junior Flip Kids, honored in the Entrepreneurs category, is a company made up of six schoolchildren aged 7 to 13 years old who met with Oprah Winfrey before starting their business to transform distressed properties into renovated single-family homes in Washington D.C., and Maryland. Cheryl “Action” Jackson will be recognized in the Community Crusaders category as the founder of Minnie’s Pantry, an organization that has provided over 8 million meals to families in need.

Honorees are celebrated each year at the EBONY Power 100 Gala, presented by Nationwide. The event will take place this year in Los Angeles at the Beverly Hilton on November. During the gala, the prestigious EBONY Power 100 special award recipients will be recognized for their contributions to business and industry. The 2018 EBONY Power 100 Gala is hosted by EBONY Foundation and benefits Sickle Cell Disease Association of America. Learn more about sickle cell disease and to donate by texting “EBONY” to 91011 and using #SCDHOPEWINS. Follow #EBONYPower100 on Instagram, Twitter, and Facebook.

The complete EBONY Power 100 List for this year can be viewed here!

Tips From Dermatologists: The How-To Guide to Applying Topical Acne Medication

Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually. However, despite its prevalence, accurate information about acne can be scarce.

Many teenagers and young adults believe that they have to let acne run its course instead of treating it, while others turn to do-it-yourself treatments–like applying diaper cream or toothpaste to pimples– without much success. Yet left untreated, say dermatologists from the American Academy of Dermatology, acne often results in significant physical and psychological problems, such as scarring, poor self-esteem, depression, and anxiety.

“As a dermatologist who treats patients with acne every day, I’ve seen firsthand the effects that acne can have on a person’s life, both physically and emotionally..If you find yourself in a bad mood or skipping outings with friends or family members because of acne, see a board-certified dermatologist for treatment,” says board-certified dermatologist Dee Anna Glaser, MD, FAAD, a professor and interim chair of dermatology at Saint Louis University School of Medicine in St. Louis.

Today, says Dr. Glaser, there are many effective treatments for acne, including medications that are applied to the skin, antibiotics and in-office procedures. Some treatments that are applied to the skin, such as products containing benzoyl peroxide, salicylic acid or adapalene, are available over-the-counter.

However, whether a person is using an over-the-counter treatment or prescription medication, Dr. Glaser says it’s important to be patient regarding results. For example, it usually takes four to eight weeks to see improvement after using a topical medication– a treatment that is applied to the skin–and once acne clears, she says, it’s important to continue the treatment to prevent new breakouts.

It’s also important, says Dr. Glaser, to follow your dermatologist’s directions while using acne medication. Particularly for topical medications, the wrong application and skin care routine can lead to dry, irritated skin.

To get the greatest benefit from topical acne medications, Dr. Glaser recommends the following tips:

  1. Use a gentle face wash. A common misconception is that people need to use a strong face wash while also using topical acne medication. However, using a face wash that is too harsh while also using acne medication can dry out and irritate your skin. Instead, look for a mild, gentle face wash that says “oil-free” or “noncomedogenic” on the label, as these won’t clog your pores. Gently as the affected areas twice a day and after sweating.
  2. Use a pea-sized amount of medication. Using too much medication can irritate your skin, and using too little can hinder results. To make sure you’re using the right amount, put a pea-sized amount on your index finger and dot the medication on your forehead, cheeks and chin. Once dotted, rub it around to cover your whole face.
  3. Ease into the medication. Since it can take time for your skin to adjust to new medication, start by applying the product every other day instead of daily. If you don’t experience any negative side effects after a few weeks, like increased burning or redness, you can start applying the medicine every day.
  4. If irritation occurs, apply moisturizer before applying acne medication. Studies have shown that applying moisturizer before applying topical medication helps prevent the medication’s negative side effects–like peeling and redness–without changing its effectiveness. Make sure your moisturizer says “oil free” or “ocomedogenic”
  5. Protect your skin from the sun. Many acne medications cause increased sensitivity to sunlight, which can increase your chance of sunburn. Before going outdoors, apply a broad-spectrum, water-resistant sunscreen with an SPF of at least 30 to all exposed skin, including your scalp, ears, neck, and lips. Remember to reapply every two hours or immediately after sweating. You can also protect your skin by seeking shade and wearing protective clothing, including a wide-brimmed hat and sunglasses with UV protection.

“Acne is a complex skin condition that can have many causes, including skin care products, fluctuating hormones, family history and stress,” says Dr. Glaser. “Further, not everyone’s acne can be treated the same way. If you have acne and over-the-counter medications aren’t bringing relief, make an appointment to see a board-certified dermatologist.”

In recognition of National Healthy Skin Month, the AAD is reminding the public about how to find trustworthy sources of information on skin disease, including acne, skin cancer, eczema, and psoriasis. A board-certified dermatologist has the education, training, and experience to provide the best possible medical, surgical, and cosmetic treatment to patients. After earning a bachelor’s degree and medical degree, board-certified dermatologists must complete four additional years of education, including a one year internship and three yeas of dermatology residency. Before seeking dermatologic care, the AAD recommends that everyone make sure their dermatologist is board-certified by the American Board of Dermatology, the American Osteopathic Association, or the Royal College of Physicians and Surgeons of Canada.

To find a board-certified dermatologist in your area click here.

The tips above are demonstrated in a video here that is posted to the AAD website and YouTube channel. This video is part of the AAD’s “Video of the Month” series, which offers tips people can use to properly care for their skin, hair, and nails. A new video in the series posts to the AAD website and YouTube channel each month.

About the AAD

Headquartered in Rosement, Ill, the American Academy of Dermatology, founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 19,000 physicians worldwide, the AAD is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair, and nails; advocating high standards in clinical standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair, and nails . For more information, contact the AAD at 888-462-DERM (3376) or aad.org. Follow the ADD on Facebook, Twitter, Instagram, or YouTube