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Yoshi Flower releases New Song and Video

Yoshi Flower comes back with the latest track “Validation”, out now on Rock Mafia/Interscope Records. Earlier this year Paper Magazine named Yoshi Flower as one of their 100 names worth getting to know in advance. Check out the video shot in Southern California, HERE

The up-tempo, electronic/trap tune begins with Yoshi delicately singing “you’re so beautiful to me, can’t you see,” however, the song is not as sweet as his voice sounds. His lyrics debate the constant feeling we seek out more than ever in the era of social media – “validation.” Although the internet allows us to easily connect with others and access endless information, the dark side can be unsettling. Yoshi goes on to sing “I just spent a ticket on these new dress clothes, you’re not impressed though…just searching for validation…” The nostalgic visual, directed by Alex McDonnell, serves as a metaphor for how everything comes full circle. We’re all on a constant ride of wanting acceptance from one another. Yoshi ends the track the way he began, singing, “but you don’t need no validation. Baby ‘cause, you’re so beautiful to me, can’t you see.”

Last year Yoshi Flower signed to Interscope Records, released his debut mixtape titled, American Raver, toured with blackbear, Elohim, SG Lewis and opened for Dua Lipa. This year, he played his first 5-city headline tour, a string of showcases at SXSW and just last week, wrapped up a sold-out tour opening for K-Rap group, Epik High. Additionally, he released “Dirty Water,” which premiered on HYPEBEAST and led to L’Officiel calling the track a “demonstrative of Flower’s ability to transcend multiple genres of music, as he continues to elevate his eclectic sound by blending hip hop with electronic-pop, creating music that is not only of the moment but is uniquely his.” Yoshi continues to work on new music and is set to play Lollapalooza in August.

Follow Yoshi Flower on Instagram, FacebookTwitter, and Tumblr

Listen to Yoshi Flower on Soundcloud

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

DUCKWRTH DROPS ‘BOY’ MUSIC VIDEO

Critically acclaimed Los Angeles rapper DUCKWRTH uncovers the music video for his latest single “Boy” today.

Watch it HERE.

Rapping upside down, Duckwrth weaves a compelling tale over a sonic backdrop brought to life by bright visuals intercut with an unflinchingly intense chase scene. Conceived as a story by DUCKWRTH and Mettenarrative, the cinematic clip lives up to his reputation as the game’s most intriguing new outlier.

Highsnobiety wrote, “DUCKWRTH’s an XTRA UUGLY Mixtape was among our favorite under the radar hip-hop releases of last year, a collection of sharply-honed songs that fully displayed why the LA-based rapper has so rapidly built a devoted a fanbase.”

“Boy” stands out as the latest single to be released from his applauded 2018 project an XTRA UUGLY Mixtape—available now.

Paper recently praised him writing, “The rapper, for lack of a better descriptor expertly blends hip hop, funk and rock to create a truly eccentric and undisputedly unique sound (think Outkast meets N.E.R.D. meets something entirely out of this world.

Since the release of his sophomore project, an XTRA UUGLY Mixtape, in November, “Duckwrth hit the ground running.” (XXL) He toured North America alongside Rich Brian, performing more than 30 shows in less than two months. He collaborated with Urban Outfitters for an exclusive in-store release of his ‘BOY’ t-shirts and XTRA UUGLY cassette tapes, as well as connected with the brand for a special live performance at Space 1520 in Hollywood. He dominated headlines at SXSW in Austin, where he was named one of the festival’s best new artists by Paste Magazine and blessed the lineups of 10 showcases including Pandora, VEVO, Tumblr and Clash Magazine. While Duckwrth has been on the road, his music has continued to grow with tracks like “I’m Dead” ft. Sabrina Claudio and “Rare Panther + Beach House” combining for over 3M streams on Spotfiy. His Michael Jackson-inspired music video for “MICHUUL.” has racked up nearly 500K views and the track was featured on HULU’s Mary Kills People and in EA Games’ Need For Speed. Duckwrth’s music also recently received placements on HBO’s Bill Maher, ESPN’s Music of the Month and Amazon Music’s Q1 Radio Campaign. With recent profiles by ILY Mag, i-D, Clash Magazine and Afropunk, upcoming festival appearances at Bonnaroo, Westward Festival and Afropunk, and more new visuals on the way, Duckwrth is showing why he’s been called “LA’s newest, and arguably soon to be best export.” (Paper Mag)

HARD – WIRED

 

Photo: Catherine Asanov (@catherineasanov)

 

Model: Alexandra Mathews (@alexandramathews)

 

Makeup: Barbara Yniguez Redman (@barbarawhodoesmakeup)

w/ STATE Artist Management

 

Hair: Carina Tafulu (@hairbycarina)

using Sebastian Professional

 

Pub: 360 Magazine (@360Magazine)

 

Editor: Vaughn Lowery  (@vaughnlowery)

 

 

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