Posts tagged with "training"

IRONMAN 2020 Course Announced

THE 2020 CARILION CLINIC IRONMAN 70.3 VIRGINIA’S BLUE RIDGE TRIATHLON ANNOUNCES COURSE DETAILS WITH A MAJOR PORTION OF THE BIKE COURSE SET TO TAKE PLACE ON THE BLUE RIDGE PARKWAY

Swim to take place in Carvins Cove Reservoir; bike portion from Roanoke County to Botetourt County and along the Blue Ridge Parkway into the Town of Vinton ending in Roanoke City and run portion along the Roanoke River Greenway

The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), announced today course details for the inaugural Carilion Clinic IRONMAN® 70.3® Virginia’s Blue Ridge triathlon taking place on Sunday, June 7, 2020. The center piece for the 70.3-mile route includes the bike course that will roll along the Blue Ridge Parkway, a unit of the National Park Service filled with scenic views of the beautiful Blue Ridge Mountains.

“Adding to the long history of endurance events throughout Virginia’s Blue Ridge region, this year’s Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon will feature epic locations for the swim, bike and run portions of the first year event,” said Keats McGonigal, Head of Operations, North America for The IRONMAN Group. “Specifically, for the bike portion of the event, the scenic byway will offer athletes a picturesque view like no other along America’s Favorite Drive. This event presents a unique opportunity for recreational access to the park and invites participants to share in the stewardship of this special place — the Blue Ridge Parkway is one of our nation’s treasured landscapes. We are excited about the course that athletes will have the chance to experience as they achieve their dreams of crossing the finish line at the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge. We are also grateful to everyone who responded in support of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, realizing the overall economic benefit of the competition and recognizing the limited access of motor vehicles ensuring a safer experience for bikers.”

The 2020 Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, taking place on Sunday, June 7, 2020, will begin with a rolling start format. The 1.2-mile swim will take place in the clear waters of Carvins Cove Reservoir. After careful consideration, the Western Virginia Water Authority is partnering with IRONMAN to hold its swimming event in Carvins Cove Reservoir because of the extraordinary opportunity this event will have to showcase the entire region to a worldwide audience. The Authority worked closely with IRONMAN to make sure that the water quality and beauty of Carvins Cove will be preserved for the benefit of all residents.

Once out of the water, athletes will take on the 56-mile bike course that is surrounded by the Blue Ridge Mountains. Athletes will depart from Carvins Cove in Roanoke County and continue east into beautiful Botetourt County towards the Town of Buchanan, a quaint, walkable town with antique shops and a great view of the James River. It is the starting point for an epic four-mile climb on Route 43 to the Blue Ridge Parkway entrance. The Blue Ridge Parkway’s 469-miles links Shenandoah National Park to the Great Smoky Mountains National Park. Athletes will experience breathtaking views of the valley, as they ride and descend 21-miles of completely closed roads to the Town of Vinton at Route 24; Vinton is a gateway community to the Blue Ridge Parkway with small town charm and is adjacent to the City of Roanoke. The ride will end at the beautiful River’s Edge Park, next to Carilion Roanoke Memorial Hospital, in the heart of Roanoke, Va.

“On behalf of the National Park Service, we are delighted to welcome triathlon participants to the Blue Ridge Parkway as part of their experience this June,” said J.D. Lee, Superintendent of the Blue Ridge Parkway. “Organizers and sponsors have embraced a shared stewardship ethic in their planning approach, and we are excited to be part of this exceptional regional event.”

After transitioning to the run at River’s Edge Park, athletes will experience the Roanoke River Greenway, a paved trail alongside the Roanoke River Blueway for the run course, providing athletes shade while running through several parks along the course. The finish is conveniently located on the streets adjacent to River’s Edge Park.

Located in the heart of Virginia’s Blue Ridge Mountains, Roanoke is the largest metropolitan area in Virginia’s beautiful mountain region. It is a hub for outdoor recreation, arts and culture, and business west of Richmond. Roanoke is best known for the iconic Roanoke Star, which sits atop Mill Mountain and is adjacent to the Blue Ridge Parkway. For outdoor lovers, Roanoke offers a bevy of hiking and biking trails convenient to downtown and was designated a Silver-Level Ride Center by the International Mountain Bicycling Association. Virginia’s Blue Ridge has staked its claim as America’s East Coast Mountain Biking Capital and is the perfect setting for an IRONMAN 70.3-branded event.

“Virginia’s Blue Ridge (VBR) is poised to welcome IRONMAN athletes and fans as the host destination,” said Lee Wilhelm, Chair of Visit Virginia’s Blue Ridge. “The outpouring of support from athletes, longtime residents and community stakeholders who took the time to contact the NPS was truly remarkable. We are grateful to live in a region where the people are passionate about tourism. Visit VBR is committed to working collaboratively with our regional partners and IRONMAN to ensure the race is a success.”

Headquartered in Roanoke, Virginia, Carilion Clinic, a not-for-profit health care provider that serves more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions, has been named title partner of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon.

“Carilion Clinic is excited about collaborating to sponsor the IRONMAN 70.3 Virginia’s Blue Ridge,” said Dr. Thomas K. “TK” Miller, vice chair of orthopaedics and chief of sports medicine at Carilion Clinic and Chairman of the IRONMAN Global Medical Advisory Board. “Inclusion of the Blue Ridge Parkway on the bike route completes a trio of scenic natural settings for the triathlon course with unparalleled beauty at every turn. Carilion is looking forward to this unique opportunity to team with IRONMAN to promote the benefits of exercise and fitness and advance our mission of improving the health of the communities we serve.”

For more information on the 2020 IRONMAN 70.3 Virginia’s Blue Ridge triathlon, visit www.ironman.com/im703-virginia-blue-ridge. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Athlete inquiries can be directed to virginia70.3@ironman.com.

The course maps will be available here.

About the IRONMAN Group:
As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group:
Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.

About Carilion Clinic:
Carilion Clinic is a not-for-profit health care organization serving more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions. Headquartered in Roanoke, Virginia, Carilion’s comprehensive network of hospitals, primary and specialty physician practices, and other complementary services deliver high quality, patient-centered care close to home. Carilion has a robust partnership with Virginia Tech through its creation of the Virginia Tech Carilion School of Medicine and the Fralin Biomedical Research Institute at VTC, both located in Roanoke. Carilion’s commitment to advance care through education and research elements in partnership with Virginia Tech and Radford University improves the health of the communities we serve. From leadership in electronic health records and investments in and applications of digital health to developing new and innovative methods to promote health and wellness, Carilion Clinic leads advances in health care that continue to transform the regions we serve and help deliver better patient care, better community health, and lower costs. For more information, visit www.carilionclinic.org

About Virginia’s Blue Ridge:
Virginia’s Blue Ridge (VBR) is located on the East Coast of the United States in the beautiful Blue Ridge Mountains. Known as America’s East Coast Mountain Biking Capital, Roanoke has a wide array of metro-mountain adventures. Along with our hundreds of miles of thrilling mountain bike trails, Virginia’s Blue Ridge is best known for the adjacent Blue Ridge Parkway, one of America’s most visited national park systems and memorable scenic drives. The region also offers hundreds of miles of hiking trails, which includes the world-famous Appalachian Trail. The running scene in VBR has an expansive greenway trails system along the panoramic routes of rivers and creeks. VBR offers a multitude of water sports activities including kayaking, canoeing and paddleboarding on the Upper James River Water Trail, Roanoke River, Philpott Lake, Carvins Cove and Smith Mountain Lake. Roam the region’s many farmer’s markets or sample the craft beverage scene while exploring the VBR Cheers Trail. After a fun day of adventuring in the great outdoors, visitors can enjoy a farm-to-table experience at one of our many local restaurants. To cap off an adventurous day, catch the sunset from the scenic overlook at the iconic Roanoke Star atop Mill Mountain. Come be a #Trailsetter in Virginia’s Blue Ridge: www.visitvbr.com/ironman

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KOLLINS EZEKH

By Vaughn Lowery

Born in Russia and raised in Thailand, Kollins Ezekh has been a leader within the realm of fitness for 15+ years. He’s made brief appearances in Men’s Journal, Shape Magazine, Oxygen Magazine as well as Target. In addition, he has been interviewed on multiple networks: KTLA 5, Fox 11, ABC, Good Day LA and CBS.

Loads of celebrities have gravitated to this vegan trainer for a myriad of reasons. Handsome and ripped. He’s defied all of the myths with his plant-based chiselled physique. No wonder he has been tapped by Floyd Mayweather to help establish one of the fastest growing gym franchises in America. With him at the head, they’ve grown from one location to over a 100+ in just under a year.

As a personal life coach, Kollins is extremely competent and well-versed within his discipline. Charismatic yet informative, he constantly produces fitness content which people can indulge in while on the go. This Aries has fabricated results-driven regimens which make an impact on a person’s overall mental/health.

The future is exceedingly bright for this well-positioned member of an elite community of fitness gurus. While some of his counterparts tote around NASM certificates, he pushes an unprecedented work ethic which is unequaled by many.

Pokémon x UNIQLO UT 2019 Grand Prix

UNIQLO announces that it will launch UNIQLO T-shirts (UTs) featuring winning designs from its Pokémon-themed UT GRAND PRIX 2019 design contest. Items will become available from June 28th at UNIQLO stores and through UNIQLO.com.

The contest attracted a record of more than 18,000 entries worldwide, reflecting the staggering popularity of Pokémon. The judging panel selected 22 winning designs.

Comment from UT GRAND PRIX Judge:

“Entries from more than 40 countries and regions demonstrated tremendous enthusiasm and wide-ranging interpretations of Pokémon. We were delighted with the prize-winning UT designs, and we are certain people everywhere will love wearing them.”


Overview of UT GRAND PRIX 2019 T-Shirts

Launch date

June 28, 2019

Pricing

$14.90 for men and women and $9.90

No. of colors and patterns

22 (10 for men, 10 for women, and 7 for kids)

Sizes

XS to 3XL* for men and women, Kids ages 3-12

*Available online only

Special website

https://www.uniqlo.com/utgp/2019/us/en/

About Pokémon

Pokémon, one of the world’s most popular entertainment franchises, began with the launch of the Pokémon Red and Pokémon Blue video games in Japan in 1996. Pokémon gameplay, which features collecting, training, and trading unique creatures, rapidly gained tremendous popularity around the globe. The video games were soon followed by the introduction of the Pokémon Trading Card Came and beloved animated series. With total games sold in excess of 300 million and the Pokémon GO mobile game released in 2016 reaching over 850 million downloads worldwide (as of August 2018), Pokémon has been loved by people of all ages for over 20 years.

About the UT GRAND PRIX

UNIQLO has conducted its UT GRAND PRIX design competition since 2005 to foster creativity and talent around the world. The contest is open to anyone regardless of age, gender, or nationality. Previous contest themes have included Nintendo, Star Wars, and Marvel, and have attracted numerous entries, with winning designs being been sold around the globe.

About Judge of UT GRAND PRIX

The team is consisted of special 3 members, Tsunekazu Ishihara, president and CEO of the Pokémon Company, Ken Sugimori, Character Design and Art Director of GAME FREAK inc, and NIGO, Merchandise Department of the Pokémon Company and UNIQLO UT Design Team. Tsunekazu Ishihara is designed the characters of the Pokémon game series, and worked on official illustrations for all the main works. Ken Sugimori is a managing director of GAME FREAK inc. involved in all works of Pokémon software. NIGO is creative director of UNIQLO UT.

Stress Awareness Month: Alleviating Stress and Working Out

Natalie Durand-Bush, PhD, CMPC

Association for Applied Sport Psychology Executive Board Member

Full Professor, University of Ottawa, Ottawa, Canada

Co-Founder, Canadian Centre for Mental Health, Ottawa, Canada

Recovery plays a vital role in sport. It is necessary to prevent underperformance, overtraining, burnout, injuries, and illness. This is mainly due to the fact that athletes are subjected to ongoing physical and mental stressors while training in order to stretch their performance limits. However, it is important to balance such stressors with appropriate rest and recovery through the use of periodized approaches. Periodization programs are designed and implemented in sport to maximize the effects of physical and mental training over predetermined training cycles by varying key training variables such as volume and intensity.

The aim of these programs is to maximize long-term athlete development and peak performance during targeted competitions within identified periods or ‘mesocycles’ (e.g., hockey season, Olympic quadrennial). Each mesocycle consists of preparatory (e.g., off-season and pre-competitive season), competitive (e.g., regular competitive season), peaking (e.g., playoffs, national championship), and recovery (e.g., post-competition period prior to off-season training) periods or ‘microcycles’ that vary in length based on training objectives, athletes’ needs, and the amount of time available between peaking events. Issues often arise when periodization protocols are mismanaged and training responses are not properly monitored. For example, peaking may not occur if athletes do not respect built-in recovery activities (e.g., days off, sleep routine, naps, limited social media) as a result of fearing they will fall behind their competitors. Also, coaches who insufficiently pay attention to warning signs during high-intensity periods in which athletes require more time to physically and mentally recover can jeopardize athletes’ performance and health. The costs of poor or failed monitoring could be injury or illness, including low mental health and the onset of mental illness.

Athletes’ mental health reflects their psychological, emotional, and social well-being. Athletes who are mentally healthy are able to feel, think, and act in ways allowing them to work productively, reach their full potential and goals, enjoy life, contribute to their community, and cope with normal daily stressors. When stressors (e.g., physical, psychological) exceed athletes’ internal (e.g., resilience strategies) and external (e.g., parental and coaching support) coping resources, it can deplete them and lead to significant distress and impaired functioning. In other words, it can exacerbate an existing mental illness or trigger a new one. Symptoms to which coaches should pay attention when working with athletes include any significant changes in eating and sleeping patterns, isolation from others, unusual low energy/stamina, intense mood swings, decreased enjoyment and concentration, feelings of powerlessness and hopelessness, inexplicable pain, and difficulties performing daily tasks, to name a few. Coaches noticing such changes in athletes should intervene, particularly if these changes last more than two weeks.

This entails having a private, respectful, and empathetic conversation with struggling athletes by (a) asking them specific questions regarding observed changes (e.g., “I have noticed that you look more tired and withdrawn than usual, are you struggling at the moment?”), (b) offering support (e.g., “Your mental health is important to me, what can I do to help you recover and regain your strength?”), and (c) referring them to an appropriate mental health care provider if necessary (e.g., “I’m not a mental health expert but I am seeing signs that concern me; our team has access to a mental health practitioner and I’d like you to see this person to make sure you have the resources you need to cope and get back to your normal self”). Given the crucial role of rest and recovery in the management of both athletic performance and mental health, coaches should discuss with any struggling athletes the benefits of adding recovery periods in their training program or of taking a complete break to prioritize and help them restore their mental health.

Hotel Property Management Tips

5 Tips To Choose The Right Property Management System For Your Hotel

Hoteliers and their staff are busy all the time. Anything that can take some weight off their shoulders will help them to work on other important tasks. Property Management System is the solution as it removes repetitive tasks and takes care of time-consuming processes. But the problem is: choosing the right PMS tool to help manage your property. Making a wrong move will result in losing not only money but a great deal of your time too. Here are five tips to help you choose the right property management system for your hotel.

Mind the Costs

Look for what your business needs and then choose a PMS that will meet the requirement. Even though costs will play an essential factor, it’s important to have a system that works with your workflow and meets your needs. Take advantage of the free trial or demo, which in fact is something you should ask first, and see whether it’s suitable for your hotel.

Opt for a cloud-based rather than the premise-based system which is more costly. The cloud-based system will not require you to hire an IT service to manage it. You will only have your computer or mobile to deal with. Remember to find something that favors your pocket.

Security Should be of Concern

To safeguard all the information about your guests’ data and prevent any breaches, security should be your concern. In an era where customer privacy is of utmost importance, and you don’t want to lose them, you should ask for a hotel property management system demo from every provider to see what they have as far as security is concerned.

Security breaches in hotels can involve password theft, network compromise, personal data compromise, etc. All the breaches are dealt with individually. Some need an application firewall to solve the problem while others are more complex and require a closer look.

Form a Plan and a Team

Unless you have a small-home-turned-hotel where you and your spouse are the team, one of the critical things to do is forming an integration team consisting of managers and staff. The importance of doing this is to make sure that the PMS addresses most of the needs in your hotel and it’s evaluated from different viewpoints.

Creating a plan and a team will also allow you to involve the eventual users, who are the staff. For small hotels or lodgings, ma’ and pa’ sit down and discuss the plan because they are the staff. It’s a vital decision to make and not even the activities of the day should make you forget about it. It will make your life easier and allow you to make more money.

Look For a PMS Provider Offering Training

Hospitality is an ever functional industry running 24/7, and you should look for providers who can offer support whenever you need. That should also mean that they are available to troubleshoot any problems you might face. Go for a PMS that provides training for the first-time users and also provides a refresher course in case you need it later on.

Ongoing training and support will help you understand new features and integrations. It’s vital to find a PMS that offers assistance so that you can solve some of the issues you might have.

Find One that Can be Integrated with Other Apps

PMS should be able to perform all the tasks flawlessly with other apps, that means, data from PMS can be transferred to other apps seamlessly so that work can be managed better. Inquire to understand whether the app can communicate and integrate with other systems.

What does this mean? For instance, if you have been storing all your data as Microsoft Excel file then you adopt a new web-based app, the data can be copied accurately and correctly such that no one will have to type it all again i.e. PMS with csv import-export feature.

Think about yourself, your staff and your property. What could make their work easier and boost your profits at the same time? The answer is the Property Management System. Use the tips above to choose the most convenient one.

360 Magazine × G-Shock

By Bob Cal

Partnering with the Nassau Fire Department, G-Shock hosted an exclusive ‘Train Like a Firefighter’ event to unveil their latest product—the Mudmaster. 360 Magazine, along with a dozen other editors and photographers, attended this one-day class to gain first-hand experience with G-Shock’s high performance watch.

Arriving at G-Shock’s Soho location in Manhattan, the media personnel were transported to the Nassau County Fire Department in Long Island—and boy were they in for an adrenaline rush! Each attendee was gifted a G-Shock Mudmaster watch to test during this day of high intensity classes instructed by certified firefighting teachers. The students for the day were clad head to toe in heavy, authentic fire fighting gear, doing everything from traversing a pitch black building, busting out of a trapped room and sliding down the rope of a second floor window– all while wearing their G-Shock Mudmaster watch. The media guests were both physically and mentally tested.

Living up to its name, the mud resistant Mudmaster watch was like a diamond through every firefighting drill. Never did it scratch or catch dirt through contact with debris. Its light weight maximizes comfort and ease without comprising durability and longevity. The product’s other features include a digital compass, LED lights and water resistance. It is an all around visually elegant performance accessory.

GGG x Canelo Workout

By Reid Urban x Anthony Sovinsky x Vaughn Lowery

Gennady Golovkin, known to many as “GGG”, is getting ready for his sequel fight against Canelo.

On Sunday, August 26, Golovkin held an open workout at Banc of California Stadium in Los Angeles, where fans and the media could get an up-close view of GGG as he trains. It was also a chance to see what fans can expect for the fight.

Years ago, GGG believed he was the best fighter and that he could knock out everybody that comes into the ring with him. These days, he’s not sure whether he’s number 2 or number 3 behind Floyd Mayweather. Right now, however, he’s focused on being in the ring with Canelo.

Going into this fight, GGG has won all 37 of his previous fights, including 32 by knockout.

Meanwhile, for Canelo, he found himself in hot water for his failed drug tests that postponed his rematch with GGG. Now that the fight is on, he said there was no attempt to gain an unfair advantage over Golovkin for the sequel. He even admitted that GGG’s accusations for his intentional cheating got under his skin. He’s been channeling that energy into his training, hence his extreme intensity and speed during the workout.

Cannel hopes to make a statement over GGG and will be looking for the opportunity to end the fight as soon as possible. It remains to be seen how he’ll do that and be able to gain the advantage.

Last year, Golovkin teamed up with The Chivas Fight Club, an initiative launched to inspire the fighting spirit within individuals all across the country. It’s much like the spirit of GGG, who continues to #FightForIt as he gears up to face Canelo again next month on September 15.

The live broadcast of “Canelo vs. GGG 2,” presented by Golden Boy Promotions, GGG Promotions and Fathom Events, is set for Sept. 15, 2018 at 8:00 p.m. ET/ 7:00 p.m. CT/ 6:00 p.m. MT/ 5:00 p.m. PT/ 4:00 p.m. AK / 3:00 p.m. HI.  Tickets can be purchased online at www.fathomevents.com/events/canelo-vs-golovkin or at participating theater box offices.

“Canelo vs. GGG 2” will be shown in the following cinemas on Sept. 15:
Regal Regal Alhambra Renaissance 14 1 E. Main Street Alhambra CA 91801
Regal Regal Aliso Viejo Stadium 20 26701 Aliso Creek Road Aliso Viejo CA 92656
Cinemark Cinemark Jess Ranch 18935 Bear Valley Road Apple Valley CA 92308
AMC AMC Santa Anita 16 400 South Baldwin Avenue, Suite 940-U Arcadia CA 91007
Regal Regal Brea Stadium 10 West 255 W. Birch Street Brea CA 92821
AMC AMC Burbank 16 125 E. Palm Avenue Burbank CA 91502
Cinemark Southbay Pavilions 20700 Avalon Blvd Suite 285 Carson CA 90746
AMC AMC Puente Hills 20 1560 S Azusa Avenue City of Industry CA 91748-1603
Cinemark Cinemark Promenade 14 8840 Apollo Way Downey CA 90242
Regal Regal Foothill Towne Center 22 26602 Towne Center Drive Foothill Ranch CA 92610
Cinemark Huntington Beach 20 7777 Edinger Avenue Huntington Beach CA 92647
Regal Regal Irvine Spectrum 21 500 Spectrum Center Drive Irvine CA 92618
Cinemark Cinemark 22 Lancaster 2600 West Avenue I Lancaster CA 93534
Cinemark Cinemark 14 Long Beach 99 South Pine Avenue Long Beach CA 90802
Regal Regal Long Beach Stadium 26 7501 Carson Boulevard Long Beach CA 90808
Cinemark Playa Vista 9 12746 West Jefferson Blvd, Bldg 3 Los Angeles CA 90094
Cinemark Baldwin Hills 15 4020 Marlton Avenue Los Angeles CA 90008
Cinemark Cinemark 18 and XD Los Angeles 6081 Center Drive Los Angeles CA 90045
LA Live LA Live 14 1000 West Olympic Boulevard Los Angeles CA 90015
Regal Regal Big Newport 6 300 Newport Center Drive East Newport Beach CA 92660
Cinemark North Hollywood 8 12827 Victory Boulevard North Hollywood CA 91606
AMC AMC Norwalk 20 12300 E. Civic Center Dr Norwalk CA 90650-3171
Regal Regal Ontario Palace 22 4900 E. 4th Ontario CA 91764
AMC AMC Orange 30 w/IMAX 20 City Boulevard West, Suite 1 Orange CA 92868
Cinemark Orange Stadium Promenade 25 1701 W. Katella Avenue Orange CA 92868
Cinemark Century River Park 16 2766 Seaglass Way Oxnard CA 93036
Cinemark Antelope Valley Mall 1475 W. Avenue P Palmdale CA 93551
AMC AMC Southbay Galleria 16 1815 Hawthorne Boulevard, Suite 368 Redondo Beach CA 90278
AMC AMC Tyler Galleria 16 3775 Tyler Avenue Riverside CA 92503
Regal Regal South Gate Stadium 20 8630 Garfield Avenue South Gate CA 90280
Regal Regal Temecula Stadium 15 40750 Winchester Road Temecula CA 92591
AMC AMC Rolling Hills 20 2591 Airport Drive Torrance CA 90505-6137
AMC AMC Del Amo 18 3525 W. Carson Street, Space 73 Torrance CA 90503-5701
AMC AMC Citywalk 18 with IMAX 100 Universal City Plaza Universal City CA 91608
Regal Regal Valencia Stadium 12 24435 Town Center Drive Valencia CA 91355
Cinemark Victor Valley Mall 14470 Bear Valley Road Victorville CA 92392
AMC AMC Covina 17 1414 N Azusa Avenue West Covina CA 91723-1251
Regal Regal West Covina Stadium 18 1200 Lakes Drive West Covina CA 91790
AMC AMC Promenade 16 21801 Oxnard Street Woodland Hills CA 91367-3620

360, 360 magazine, vaughn lowery

360 magazine, 360, vaughn lowery

*all photos by Charley Gallay

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

Discover Reebok at the following locations:

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http://facebook.com/reebok

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Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

Discover Reebok:

http://facebook.com/reebok
http://twitter.com/reebok
http://youtube.com/reebok

Starbucks Anti-bias Training

Today, May 29th, Starbucks will be closing around 8,000 stores to train their employees on anti-bias after an incident in Philadelphia. The training will last for around two to three hours causing a loss in profit up to around $12 million dollars. For more information visit USA Today at: https://www.usatoday.com/story/money/business/2018/05/29/starbucks-closure-racial-bias-training-tuesday/650316002/