Posts tagged with "tradition"

Pirelli × Prada

Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.

Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon to be organized event.

Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The project will entail, over the 4-year period 2018-2021, a series of regattas, events and activities with the two brands as protagonists. In 2019, the first two regattas of the America’s Cup World Series will take place in the Mediterranean; in 2020 another three World Series regattas will be held in Europe, the United States of America and Asia; from January 2021, always in Auckland, there will be the Prada Cup, Challenger selection regattas, followed by the 36th edition of the America’s Cup Presented by Prada, scheduled for March 2021.

This will be Luna Rossa’s fifth tilt at the Trophy and in this edition it will be the Challenger of Record, that is, the first challenger of the last edition’s winning team, Emirates Team New Zealand.

Patrizio Bertelli, Chairman of Luna Rossa Challenge, said “Pirelli is the ideal partner for this new America’s Cup challenge. With over half a century’s experience at the highest levels of high technology world sports, it will be an important asset at the heart of our project. In this sense it is correct to speak of a real and true collaboration between the Team and Pirelli.”

“Pirelli – said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – chose to be a part of this project because it represents both a sporting and technological challenge, able to bring Italy and the Pirelli brand to the attention of the entire world. The America’s Cup, as Formula 1 is to motorsport, is the most prestigious sailing competition, with a great history and tradition. It embodies values and is for a public of impassioned fans that perfectly match Pirelli’s, enabling the company to continue enriching its brand, reinforcing its positioning in high technology with clients around the world and its relationship with consumers through traditional channels and all the new digital platforms.”

See the video at this link: https://youtu.be/ATyWMPL5Y38

14 MINIMALIST TRAVEL POSTERS

Minimalism is all the rage at the moment thanks to writers like Fumio Sasaki, so why not apply that approach when planning your next vacation? There’s so much information out there that it can seem overwhelming when you start researching places to go, with so many offers, travel guides, blogs, photos, videos, podcasts and all the rest. Sometimes you just need to drown out the noise and focus on what’s important.

That’s why Expedia has created these minimalist travel posters to help you see the essential elements on 14 of the top vacation destinations in the world. They’ve picked out the most important aspects of each destination, namely where you should go first, what food you should eat and where you can get that one stunning and shareable photo for your Instagram or Facebook page.

If you go to Berlin, for example, a whistlestop tour using these posters would take you to the aptly-named Panoramapunkt for a panoramic view of the TV Tower, followed by a trip to the past at the historic Brandenburg Gate. For food options, currywurst is a spicy taste of Berlin life and culture, while you can finish your stay with an energetic and symbolic bike ride down the Mauerweg, which follows the route of the old Berlin Wall.

Swapping Germany for South Africa, Cape Town has plenty to offer, even in the snapshot form of a minimalist visit. Speaking of snapshots, Bloubergstrand is the place to go to get that iconic photo of Table Mountain while you’ll also want to keep your camera to hand when you’re at Boulders Beach so you can get a shot of the penguins. Yes, there really are penguins there. The Neighbourgoods Market in Woodstock is a good place to get souvenirs, while the recommended dish of the trip is potjiekos, a traditional meat stew.

As you’ll have seen from these two examples, there’s so much you can fit into even a minimalist travel poster if the destination is as exciting as Berlin or Cape Town. Others getting the minimalist treatment include Havana, London, Paris and even the Serengeti and Siam Reap, the Cambodian home of 800-year-old temple Angkor Wat. You can probably guess what the iconic photo from that trip would be.

So check out all 14 of these minimalist travel posters from Expedia and see which of the legendary destinations captures your imagination. Given that you can take in all the sights in just one day, you could even do a tour…

 

Guinness x St. Patrick’s Day

200 Years of Friendship and St. Patrick’s Days : In Time for Milestone St. Patrick’s Day, Guinness is donating $1 to charity for each adult that dons a ‘Stache

This year marks the  200th St. Patrick’s Day Guinness will share with America, the latest reminder of the two-century connection between a legendary brewery and its good friends across the Atlantic. Once again, in the days and weeks leading up to March 17, it’s time for us all to embrace the stories we tell,  the memories we make and the bonds we build over a pint of Guinness.

The Guinness brand is encouraging all Americans, 21 years and older, to make a simple pledge (assuming they’ve already promised to drink responsibly, of course): gather with friends, new or old, toast to the many things we all have in common…and give a ‘Stache. Indeed, this St. Patrick’s Day, the Guinness ‘Stache – that unmistakable hint of foam left behind on the upper lip after the first sip of stout – is back as a symbol of the goodness and the Irish-ness that lives within all of us.

 From now through March 31, 2018, when adult beer lovers share photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and using #StacheForCharity), Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, including Team Rubicon, a veteran-led disaster response organization.

“Over the past 200 years, so much has changed – yet so much has stayed the same, like people coming together to raise a pint of Guinness with their friends on St. Patrick’s Day,” said Guinness Brand Director Emma Giles. “We are proud to be part of such an enduring tradition that celebrates Irish heritage and, when it comes down to it, the power of friendship. The Guinness ‘Stache is a great way to bring that to life in a fun way for a great cause.”

The symbol of the ‘Stache will appear alongside Guinness brand activity at bars and restaurants and on social media throughout the St. Patrick’s Day season, including in some digital content that pays homage to 200 years of mustaches in America. To spread the word about the bonds a ‘Stache can build, the brand is releasing additional digital content that will help us all reflect on the friendships we cherish – and some very recognizable Guinness fans will also get involved in spreading the word.

In addition, it’s time for the latest limited-edition Guinness Draught cans, which will hit shelves in time for St. Patrick’s Day. The ongoing series celebrates the famed Guinness ad campaigns of the 1930s and ‘50s. While it doesn’t have a mustache, the kinkajou – which we thought was a sloth at first – will be featured on this version.

To keep an eye on everything the Guinness brand is doing and to get in on the ‘Stache action, follow @GuinnessUS on Twitter, Instagram and Facebook.

Whether you’re making a new friend or meeting an old one, having a Guinness Draught, or ordering up any other Guinness beer this St. Patrick’s Day, please respect the beer and drink responsibly.

beer

*The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations which are classified under Section 501(c)(3) of the Internal Revenue Code that are aligned with the corporate focus areas of Diageo North America, Inc.

 

Media Contacts:

 

Dave Finn, Taylor

(212) 714-5792 

dfinn@taylorstrategy.com

 

Jim Sias, Diageo

(646) 223-2305

jim.sias@diageo.com

Santa Monica Pub Crawl 

The 9th Annual SANTA Monica Pub Crawl Brings the Holiday Spirit to Santa Monica Saturday, Dec. 16, 2017

 

6,000 Thousand Festive Crawlers Will Spread Holiday Cheer at the City’s Best Bars & Restaurants to Raise Money for the Westside Food Bank

 

(LOS ANGELES; December 5, 2017) – Santa Monica’s most festive day of the year returns with the 9th Annual SANTA Monica Pub Crawl, on Saturday, Dec. 16, 2017 at 5 p.m. Featuring more than 30 of the city’s best bars and restaurants and 6,000 crawlers, this popular fundraising event brings the community together to raise money for those in need through a partnership with the Westside Food Bank.  Attendees dress in their finest holiday garb and receive discounted food and drink specials at locations such as The Viceroy, Barney’s Beanery, Red O and Ye Old King’s Head. Over the last eight years, the SANTA Monica Pub Crawl has raised more than $125,000, enough money for a half a million meals.

 

Tickets are $15 in advance and available at www.santamonicapubcrawl.com.   

  

“There is a much stronger need for food for local families over the holidays and Westside Food Bank has been overwhelmed by the support of the SANTA Monica Pub Crawl for the past eight years,” says Genevieve Riutort, Chief Development Officer for the Westside Food Bank. “The event has helped to raise awareness about the issue of hunger in our community while also giving people the opportunity to make a difference while having a great time. In the past eight years, the Pub Crawl has made it possible for Westside Food Bank to distribute more than a quarter million pounds of food for local families in need.”

 

SANTA Monica Pub Crawl participants are encouraged to dress in Santa/holiday attire so the streets of Santa Monica are filled with merry cheer. There are santa hats for sale at each of the four starting/check-in locations. An Instagram costume contest will award the crawlers with the most impressive holiday gear with special prizes. Teams can sign up to participate in the Santa Scavenger Challenge to win big prizes such as gift certificates to the bars and restaurants.

 

In order to participate, crawlers must purchase a wristband, choose a route (Wilshire, Main Street, Promenade or Ocean Ave), download the official map and mobile app and start at their assigned starting location. The crawl includes special offerings all night, such as $5 Stella Artois, $5 well drinks, $7 Redemption Rye holiday cocktails and $3 draft beers.  All routes will collide at the Santa’s Secret Hideaway After Party at 1212 Santa Monica with DJs, photo booth and more holiday festivities. 

  

The SANTA Monica Pub Crawl is a community event and encourages responsible drinking. Freebird Rides will offer a $10 UBER credit for all crawlers who download and use the app to get to any of the locations on the crawl. 

 

Crawlers can visit the website for a complete list of bars, routes, specials, map, bus stops and updates at www.santamonicapubcrawl.com, or follow @SMPubCrawl on Instagram,Twitter and Facebook. 

 

2017 Bars and Restaurants: 1212 Santa Monica, Ashland Hill, Bareburger, Barney’s Beanery, Big Dean’s Oceanfront Café, Britannia, Cabo Cantina, CHAYA Venice, Circle Bar, Del Frisco’s Grille, Enterprise Fish Co., Finn McCool’s, JP’s Grill,  Lula Cocina Mexicana, O+O Sicilian Kitchen & Bar, O’Brien’s Pub, Plan Check, Rick’s Tavern,  Sonny McLean’s Irish Pub, Tacoteca, Wilshire Restaurant,  West 4th & Jane, Senator Jones, Makai, Viceroy, Ye Olde King’s Head & more.

 

2017 Sponsors: Freebird Rides, Stella Artois, Redemption Rye, Licor 43, Spin PR Group, Westside Food Bank, Santa Monica Chamber of Commerce, Buy Local Santa Monica, Lavinsky Law, 97.1 FM, Cruzan Rum, LA Weekly, Big Blue Bus, Santa Monica Daily Press & Santa Monica Free Ride.

 

About the Westside Food Bank:  

Westside Food Bank’s mission is to distribute as much food as possible to local agencies with food assistance programs and to reduce food waste on the Westside of Los Angeles County. As the food bank warehouse for the Westside since 1981, it annually distributes nearly four million pounds of food to the food assistance programs of 65 Westside social service agencies. It does not distribute food directly to individuals, only to agencies. www.WSFB.org

 

Capitol Records Continues Celebration of 75th Anniversary With Second Installment of Holiday & Seasonal Classics

Capitol Records’ celebration of its 75th anniversary continues with the release of A Capitol Christmas Volume 2, a collection of 24 timeless holiday and seasonal classics sung by the label’s unmatched list of legends. Available now digitally and on 2CD, and December 1 as a double LP in gatefold cover, the album brings together some of pop music’s most iconic holiday songs with extremely rare recordings originally issued in very limited release. Volume 2’s list of singers includes Glen Campbell, The Beach Boys, Wayne Newton, Lena Horne, Dinah Shore, Nancy Wilson, Johnny Mercer, The Louvin Brothers and many more, with each contribution lovingly chronicled in liner notes provided by compilation producer Jay Landers.

 

Order and stream A Capitol Christmas Volume 2: https://lnk.to/CapitolChristmas2

A fitting companion to last year’s timeless collection, A Capitol Christmas Volume 2 continues to mine Capitol’s deep reservoir of holiday and seasonal standards sung by millions of celebrants each winter. The album features Wayne Newton’s jubilant takes on the rockabilly Christmas classic “Jingle Bell Rock” and perennial favorite “Rudolph, the Red-Nosed Reindeer,” both originally released in 1966 on his first holiday album, Songs For A Merry Christmas, three years after his debut record on Capitol. Glen Campbell was one of Capitol’s most iconic stars of the ‘60s and ‘70s, recording a remarkable 40 albums for the label. In 1968, on the heels of a string of hit albums – the Grammy Award-winning By The Time I Get To Phoenix and Gentle On My Mind and the #1 record Wichita Lineman – Campbell teamed back up with Capitol’s in-house producer and arranger Al De Lory for That Christmas Feeling. The album is showcased here with Campbell’s exquisite rendition of the Elvis Presley-immortalized “Blue Christmas” and the lesser known “Old Toy Trains,” which was written by his good friend Roger Miller and shows off a different side of the singer. Second only to the Beatles, The Beach Boys were Capitol’s most popular recording act from the ‘60s until the end of the decade. For their fifth Capitol release, Brian Wilson turned his attention to the holidays, asking Four Freshmen’s arranger, Dick Reynolds, to write the charts for a 40-piece orchestra. The result was 1964’s The Beach Boys’ Christmas Album which featured their sunny take on “Frosty the Snowman” and Wilson’s original “Christmas Day,” which marked rhythm guitarist Al Jardine’s debut as a lead singer, both included here. 

 

The album spotlights some of the best of Capitol’s Christmas recordings from the 1940s, ’50 and ‘60s and transports listeners to a simpler time. Take thirteen-year-old Molly Bee’s “I Saw Mommy Kissing Santa Claus,” which caused a stir in 1952 when the song’s lyrics were condemned by the Catholic Church of Boston, but has survived to become a modern holiday classic, as easily recognizable as more traditional fare like “White Christmas.” Irving Berlin’s iconic song is represented here with a tranquil guitar and vocal-driven version by six-string legend Les Paul and his foil Mary Ford. Other chestnuts include crooner Al Martino’s lush, orchestral “Silver Bells” and Guy Lombardo and His Royal Canadians instrumental “Auld Lang Syne,” a song so ubiquitous it’s the soundtrack to New Year’s Eve around the world.

 

In addition to the beloved seasonal standards, the holiday compilation also features rare and interesting takes throughout like Nancy Wilson’s perfect interpretation of Frank Sinatra’s “The Christmas Waltz,” a true rarity that only appeared on a December 1968 limited-press promotional LP, The Capitol Disc Jockey Album. The incomparable Dinah Shore’s delivers a lightly swinging rendition of “Jingle Bells” originally issued on an unknown number of complimentary vinyl discs that were distributed as Christmas cards in Chevrolet dealerships around the country. Accomplished recording artist and movie star Lena Horne is spotlighted with the joyous “Have Yourself a Merry Little Christmas” and the beautiful, pensive “What Are You Doing New Year’s Eve?” That song was a rare non-musical theater entry by Frank Loesser, composer of “Guys & Dolls” and “How to Succeed in Business Without Really Trying.” In Horne’s hands, the song becomes an alluring jazz ballad. And “Away in a Manger” in the hands of Charlie and Ira Louvin is nothing short of miraculous, full of raw emotion and the unrelenting shadow of sin the Louvins were so great at conveying.

 

In the true spirit of the holidays, A Capitol Christmas Volume 2 collects two dozen magical recordings that have helped to make the season bright for generations, bringing joy to the hearts and ears.

 

A CAPITOL CHRISTMAS CD/DIGITAL TRACK LISTING

1. Jingle Bell Rock – Wayne Newton

2. Blue Christmas – Glen Campbell

3. The Christmas Waltz – Nancy Wilson

4. Frosty The Snowman – The Beach Boys

5. Christmas All Alone – The Lettermen

6. Jingle Bells – Dinah Shore

7. I Saw Mommy Kissing Santa Claus – Molly Bee

8. A Marshmallow World – Ray Anthony and his Orchestra

9. Winter Wonderland – Johnny Mercer and The Pied Pipers

10. I’ve Got My Love to Keep Me Warm – The Starlighters

11. Have Yourself a Merry Little Christmas – Lena Horne

12. Rudolph, The Red Nosed Reindeer – Wayne Newton

13. Christmas Day – The Beach Boys

14. Old Toy Trains – Glen Campbell

15. Away in a Manger – The Louvin Brothers

16. Silver Bells – Al Martino

17. I Heard the Bells on Christmas Day – Fred Waring and the Pennsylvanians

18. What Are You Doing New Year’s Eve? – Lena Horne

19. Do You Hear What I Hear? – Sonny James

20. Song of the Sleigh Bells – June Hutton & Axel Stordahl

21. Love Turns Winter to Spring – The Four Freshmen

22. White Christmas – Les Paul & Mary Ford

23. Count Your Blessings (Instead of Sheep) – Gordon MacRae

24. Auld Lang Syne – Guy Lombardo and His Royal Canadians

 

A CAPITOL CHRISTMAS VOL. 2 LP TRACK LISTING

SIDE A

1. Jingle Bell Rock – Wayne Newton

2. Blue Christmas – Glen Campbell

3. The Christmas Waltz – Nancy Wilson

4. Frosty The Snowman – The Beach Boys

5. Christmas All Alone – The Lettermen

6. Jingle Bells – Dinah Shore

 

SIDE B

1. I Saw Mommy Kissing Santa Claus – Molly Bee

2. A Marshmallow World – Ray Anthony and his Orchestra

3. Winter Wonderland – Johnny Mercer and The Pied Pipers

4. I’ve Got My Love to Keep Me Warm – The Starlighters

5. Have Yourself a Merry Little Christmas – Lena Horne

6. Rudolph, The Red Nosed Reindeer – Wayne Newton

 

SIDE C

1. Christmas Day – The Beach Boys

2. Old Toy Trains – Glen Campbell

3. Away in a Manger – The Louvin Brothers

4. Silver Bells – Al Martino

5. I Heard the Bells on Christmas Day – Fred Waring and the Pennsylvanians

6. What Are You Doing New Year’s Eve? – Lena Horne

 

SIDE D

1. Do You Hear What I Hear? – Sonny James

2. Song of the Sleigh Bells – June Hutton & Axel Stordahl

3. Love Turns Winter to Spring – The Four Freshmen

4. White Christmas – Les Paul & Mary Ford

5. Count Your Blessings (Instead of Sheep) – Gordon MacRae

6. Auld Lang Syne – Guy Lombardo and His Royal Canadians

SCHLITTERBAHN WATERPARKS

Schlitterbahn New Braunfels Waterpark is the #1 Waterpark in the World for the last 19 Years. 

Located on the banks of the spring fed Comal River in New Braunfels, Texas, Schlitterbahn’s flagship waterpark has 51 attractions on over 70 acres. Family-owned and operated, Schlitterbahn provides a staggering variety and miles of river rides, waterslides, and adventures from mild to wild. 

Waterpark Location: 400 North Liberty Avenue, New Braunfels, Texas 78130  

The Resort at Schlitterbahn New Braunfels is open year-round. Guests can enjoy the family excitement and convenience of a resort and waterpark during the summer and the beauty of a Hill Country Getaway year-round. With hotel rooms, one and two bedroom suites, Riverbend Cabins, Treehaus Luxury Suites, and vacation homes, The Resort at Schlitterbahn has a wide range of accommodations for any type of vacation. 
Four Adventures – One Waterpark

The Original Schlitterbahn: Home to the signature Schlitterbahn Castle, this section of the park uses springfed water from the Comal River. Nestled beneath a beautiful canopy of trees, this section of the park has eight tube chutes, seven kids’ play areas, a wave pool, and swim up bars with heated pools. On the wild side: the Down Hill Racer and the Soda Straws. On the mild side: the Raging River and the Congo River Expedition.
Surfenburg: Named for the world’s first surfing wave invented 26 years ago, the Boogie Bahn, Surfenburg is also home to the first uphill water coaster, The Dragon’s Revenge – invented 22 years ago. Also in Surfenburg: the Kristal River which circles Squirt’n Sliden, a giant kids’ play area.

Blastenhoff turns 21!: The most award-winning attraction in Schlitterbahn history, the Master Blaster, turns 21 in 2017. Using patented water injection technology, the Master Blaster starts at the top of a six story tower in Blastenhoff. (Two other rides also take off from the same tower.) Surrounding the “Blast Tower” is the Torrent Wave River – also invented 21 years ago – which combines an endless river with a wave pool for unlimited fun.

Tubenbach: Tubenbach features The Falls, the world’s longest tubing adventure. The Tubenbach area features several no-wait attractions and beaches allowing park guests to enjoy the rides without standing in line. Also, several of the Tubenbach attractions are interconnected through an innovative Transportainment® river, which allows guests to float their way throughout the Tubenbach area.

Overall, Schlitterbahn New Braunfels has four times the rides and attractions of any waterpark within 200 miles, and twice the number of attractions of any waterpark within 500 miles. Our naturally landscaped park with hundred-year-old oak, cedar, and cypress trees creates a completely different experience from the typical “hard-scaped” waterparks. We call those old school parks “cement, stairs, and slides” versus Schlitterbahn’s rivers, trees, and rides.

Green Schlitterbahn

Schlitterbahn’s commitment to the environment is long standing. From the way the original park was designed to flow among trees, to the commitment to water conservation (98% of the water is recycled through filtration), to maintaining recycling containers throughout the parks, Schlitterbahn believes in sustainability. The development team, which builds our new parks and attractions at Schlitterbahn, constantly looks for ways to reduce, reuse, and recycle.

Premium Cabanas

Schlitterbahn has expanded the number of available cabanas to include everything from BBQ palapas to super-sized cabanas suitable for ten people to share. Luxury cabanas with mini-fridges and TVs were successfully launched summer of 2015.

Operating Hours

Schedule: Schlitterbahn New Braunfels Waterpark is open for Spring Break March 11-19, 2017 (only our Blastenhoff area), then open weekends beginning April 14, 2017 and daily beginning May 12, 2017 to August 27, 2017. The park returns to weekend operation September 2-17, 2017. Park hours vary throughout the season as does attraction availability. Online Schedule

Lodging Year Round: Schlitterbahn has a wide variety of resort accommodations open year-round. Admission to the waterpark for resort guests is included as a Splash, Sleep, Repeat Package while the waterpark is in operation. 

Free Parking and Picnics: At Schlitterbahn parking is free for everyone. Schlitterbahn guests can bring a picnic from home (no glass or alcohol please). There is no charge for tubes, life vests or boogie boards.


Awards

The unique character of the park has led amusement park fans to vote Schlitterbahn New Braunfels the “World’s Best Waterpark” nineteen years in a row. The park’s six-story Master Blaster® Uphill Water Coaster has been voted the “World’s Best Waterpark Ride” repeatedly. The park also won the “World’s Best New Waterpark Ride” Award for four years for; the Dragon’s Revenge Water Coaster (2008), the Congo River Expedition, a heavily themed jungle ride (2009), and most recently The Falls, the world’s longest tubing adventure (2011).

History 

Schlitterbahn, which means “slippery road” in German, was opened in 1979 by the Henry family with four water slides starting from a German-style tower. The tower was patterned after the Bergfried Guard Tower at Solms Castle in Braunfels, Germany – home of the original settlers of New Braunfels. The Henry family added the tower and the slides on a hill next to their resort, known back then as the Landa Resort. The family has continued to innovate, creating new ways to have fun with water that are imitated throughout the industry. More History


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