Posts tagged with "Toyota"

Lexus, GS F, Vaughn Lowery, Toyota, 360 MAGAZINE, BMW, m models, Anthony Sovinsky

Car Battery Facts: Everything You Need to Know

Everyone knows what it’s like to have a dead car battery. Read this article and we’ll tell you what you need to know about keeping your battery in good shape.

Whether you’ve got a tricked out 4-wheel drive super truck or a fuel-efficient hatchback car, there’s one thing that everyone’s car has in common: they need a battery to run.
Everyone gets the main idea behind the car battery. It provides the electrical power to your car, it has a certain lifespan, and it needs to be replaced at some point.

However, not everyone takes the time to learn a bit more about car batteries to understand just how much you need a fully operational one.

Here are several car battery facts that every car driver should know about for the integrity of their vehicle.

1. It Converts Energy

Have you ever heard of how to properly dispose of household batteries such as AA and AAA batteries? You’re supposed to recycle them and for good reason… they contain chemicals that give them power.

There’s a common misconception that car batteries are a box filled with electrical currents that are ready to strike. They’re not; that would be extremely dangerous.

Instead, car batteries serve as a converter for your car. They take chemical energy and transform that into the electric energy that all of your car parts require to operate.
Your car by itself can’t naturally convert chemicals into electric power, that’s why it needs a battery to do it’s bidding.

2. Corrosion

There is no shortage of signs when a battery is starting to slowly fade out. Once you know what they are, you can prevent from ever starting your morning commute with a dead battery again.

First off, if you’re ever in doubt, lift the hood on your car and investigate the battery terminals and cables for corrosion.

If you don’t know what corrosion looks like, it resembles a build-up of barnacles on the side of a boat.

While corrosion could be the main culprit of your battery’s power is blocked, you should still take it as a sign the entire battery needs replaced someday soon.

Thankfully, you can pour Coca-Cola… yes, that’s right, Coca-Cola… over the corrosion and it will eat away at the build-up of corrosion on your battery terminals.

Consider that household remedy a temporary fix until you can get your car battery replaced.

3. “Check Engine” Light Indication

Other than popping the hood for visual signs, there are several other indications that your battery is headed for its inevitable doom.
Most people don’t realize that the check engine light serves as a notice of battery issues. Often times, your engine’s troubles are a direct correlation to the lack of power coming from the battery.

That could show problems such as the life of the car battery or just be an indication of corrosion that’s blocking the flow from the battery to your car engine.

Either way, take it to your trusted car mechanic as soon as you possibly can.

4. Trust Your Nose

If you’ve been noticing a rotten smell to your car the past few times you’ve driven it, take it to get looked at right away.

The foul smell could be coming from a number of things such as corrosion and rust, but it may also be the faulty battery itself.

If the battering is leaking, you’ll have much more significant problems on your hands. Battery chemicals are a severe threat to your other car parts and need to be cleaned by a professional right away!

5. Know Its Life in Battery Years

Everyone knows that every year of a dog’s life is equivalent to 7 years of a human’s life.

If that’s the case, then consider every year of your battery’s life to be equivalent to 25 years of your life.
Car batteries are intended to be filtered out every 2-3 years or so. 3 years is considered to be in its retirement stage of life. If your battery is 4-5 years old, it’s ancient and should be replaced immediately.
You’re lucky it’s made it this far, now it’s time to count your blessings and replace it before the old-time battery causes detrimental harm to the rest of your car.

6. The Best Way to Check Its Pulse

If you’re ever in doubt of your battery’s remaining power, you can always check in on it using a load testing.

The process itself doesn’t take very long and requires only a few tools such as a hydrometer and voltmeter to get the exact measurements that you’re looking for.

This way of checking in on your car can help you understand what portion of the battery is causing it to fail. That can save you from winding up on the side of the road calling for a tow truck.

Of course, you can always play it safe by getting the battery replaced, but if you want to hang on to it just a tad longer, the load test is a great resource to have.

Load testing can also help you recharge the battery (if that’s the glaring problem) and get a read on how the battery is charging in its current state.

If you want to find out more on how to correctly load test, and what that looks like, use this battery guide for in-depth instructions.

Use These Car Battery Facts for Your Vehicle

What’s the point of reading an article of car battery facts if you’re not going to apply them to your current vehicle situation?

Best of luck with figuring out the root of the problem. Hopefully, load testing is a valuable asset to your troubleshooting.

Be sure to check back with the 360 Magazine often for all the latest trends and helpful facts.

Carr Winery, Santa Barbara, 360 MAGAZINE, Lexus, GS F, Vaughn Lowery

LEXUS GS F

“The Lexus GS F is undeniably one of the most iconic vehicles of the brand’s history! Like a reserved bottle of wine, it ages well.” – 360 MAGAZINE

By Anthony Sovinsky × Vaughn Lowery

The ‘F’ marquee represents the high performance division of vehicles engineered by Lexus. The 2019 Lexus GS F has earned its right through rigorous testing to bear the weight of the ‘F’ stamp of approval. It’s graceful design and superior performance are on par with the BMW M Models and Mercedes-AMG line.

Design

The GS F is only in its third season, yet it’s overall traits are retro while still embodying Lexus’s luxurious appeal. The side profiles are simple – no excess vents or useless lines. At the front, there’s a gradual growth in aggressiveness which begins with fender cut-outs. The spindle grille is accompanied by two massive air ducts which lie beneath each Triple Beam LED headlamps. It has been masterfully carved to enhance aerodynamics with a 0.33 drag coefficient. The buttocks is the defining attribute on this sports sedan – clearly this car can deep squat. Reminiscent of its predecessors, however, this model has chrome quad exhaust pipes (diagonally stacked upon one another). 

Our test model came well-equipped with the 10th Anniversary Package for an additional $5000 USD. It has several unique style upgrades inside and out. Only 100 units were produced in the United States. Exterior refinements include a matte Nebula Gray paint and 19” contrasting BBS 16-spoke wheels. Michelin Pilot Super Sport tires come standard along side of painted blue Brembo calipers and ‘F’ logo puddle lights. 

Up front are a 16-way power adjustable driver and a 5-way adjustable passenger ‘F’ performance race-inspired seats. They encase passengers comfortably and firmly. An ‘F’ Sport steering wheel with racing ergonomics elegantly compliment the cabin. There’s electric blue carbon fiber along the door panels and dash coupled with alcantara door trim and armrest. Futhermore, there’s a F 10th Anniversary Limited medallion affixed just right above the blue shift knob. 

Performance

Unlike its competition, commonly turbocharging and supercharging their vehicles to boast extra power, Lexus decided to implant a naturally aspirated 5.0-liter V8 in the GS. It outputs 467 hp and 389 lb-ft of torque. Although it’s not outpowering it’s German counterparts, it offers a nostalgic feel with balanced performance and predictability. Its force is distributed through an 8-speed automatic transmission that is best experienced in SportS+ mode. One should take advantage of the paddle shifters and row the gears through their more spirited ranges, 4800 RPM and above. 

This car exemplifies it’s athletic prowess on roads which test it’s balance. And, for those of us who don’t have access to a track, windy roads will serve. We drove through LA’s Mulholland Drive to PCH for a Sunday morning jaunt to Carr Winery in Santa Barbara for a tasting. Much to our surprise, the husky 4-door held its ground. The tires stuck around corners with great tenacity and body roll was almost absent. Moreover, the ventilated disc brakes with high friction pads were of great help in approaching turns. In gain, F Sport suspension with Ilachs-sourced shock absorbers kept the ride firm with little rebound in both Track and SLALOM modes. 

Safety

Plenty of features are included to keep drivers as well as passengers safe and sound. Essential characteristics that came in handy are the following: smart stop technology, blind spot monitor with cross traffic alert, all-speed dynamic radar cruise control (for long drives), lane departure alert with steering wheel assist and lane keep assist (are great for driver fatigue). Lastly, Lexus Enform offers assistance if the vehicle is involved in accident or stolen. You can also communicate with an actual representative to send directions straight to the car while in motion. Finally, a car concierge for a sports sedan that confortably seats four.

Technology

As much as we enjoyed listening to the sweet serenade of the exhaust, the audio system is just as satisfying. Our version came with a 17-speaker Mark Levinson premium sound system, with 835 watts of power ($1380 USD). It’s unquestionably one of the most powerful units its segment. In addition, there’s a 12.3-inch infotainment display that can be surfed with an armrest remote. To date, Apple CarPlay or Android Auto are unavailable. However, music can be played from your phone while connected to Bluetooth and/or plugged into the USB port. And, for $900 you can opt for an in color heads-up display (HUD) that offers metrics such as the speed limit, current MPH/KMH and tachometer. 

Conclusion

In short, the standard 2019 Lexus GS F is priced at $84,350 and the 10th Anniversary Edition retails around $93,250. For far less than its challengers, the GS F is an exotic with tons of intuitive amenities. A true head-turner and automotive beast.

For additional information on the LEXUS GS F go HERE.

Lexus ES, Vaughn Lowery, 360 MAGAZINE, Seabrite Beach, NJ

Lexus ES 350 F Sport

By Flore Chaumont × Vaughn Lowery

Lexus just released their new ES 350 and it’s now available in over 90 countries. The entire skeleton and skin of the previous Lexus ES has been redefined to attract a broader audience – scoot over empty nesters. Coupled with its F Sport package, the new Lexus ES is destined to attract a much more youthful and active generation. So, we decided to take it on an impromptu road trip from Manhattan to Maryland and all the hot spots in between during this summer’s blistering heat wave.

Koichi Suga, General Manager of Lexus Design Division, describes it as the most aggressive change for the emblematic ES. And indeed it is, the car now comes across as being more boisterous and bold. From the outside, the car has distinctive features which are unique to the F Sport trim. The 19-inch five-spoke alloy wheels, the dual integrated exhaust outlet, the F Sport badging as well as the low hoodline and long shoulders really make this car appear track ready. The inside reveals the same vibe, with aluminum pedals, Hadori sword wave-patterned aluminum appointments, red double stitching and red race-inspired interior seats. The 3.5L V6 24 Valve DOHC engine produces 302 hp and 287 lb-ft torque. Although it’s front-wheel drive, engineers managed to capture the emotional response of driving a rear-wheel drive vehicle. And, with 25 mpg (combined city/hwy), you can spend more time driving and less time at the pump.

Lexus has been traditionally known for the quietness of their ride. With active noise deadening technology and sound insulating wheels (which absorbs impact and vibration on the tires), the car is extremely silent, even while in sports mode. However, for the diehard car enthusiasts, there’s a setting to amplify exhaust notes. Overall, the drive is orgasmic; and one can easily cruise in it for long periods of time, feeling comfortable and pampered with ventilated heat/cool front seats. We practically lived inside the cabin when temperatures reached over 100 degrees Fahrenheit. Moreover, this year’s extra two inches of wheelbase allows backseat passengers to have additional legroom.

At $44,635, one would expect a manufacturer to sacrifice quality during the fabrication process. Contrary to one’s expectations, most materials used feel supple and soft, from the steering wheel to the dashboard. There are also three different types of woods incorporated in the overall interior design, including a matt bamboo finish, a nod to Japanese culture and heritage. An apparent step forward from its predecessor which was full of peeling plastics.

In addition, the car is well-equipped with innovative technology. The ES features a an animated gage cluster, a trackpad with tactile sensors as well as a sleeker instrument board. Tech savy drivers will be pleased to pair it with Apple CarPlay, Siri Eyes Free or Google Voice CTRL. Our favorite is Lexus Enform which is an intuitive system that allows you to speak to a live agent to obtain an address and have it sent directly to your vehicle’s infotainment system. The representatives are accessible 24/7 and help you stay alert if you succumb to driver’s fatigue while on a lengthy trip. This came in handy while we were in traffic or already in route to a location. Not to mention, all the safety technology is standard: blind spot monitoring, adaptive cruise control, automatic emergency braking and lane departure assist.

In short, the all-new 2019 Lexus ES 350 F Sport has a bodacious body that contantly turns heads and a 10-speaker Lexus premium sound system to make them nod.

Experience amazing.

Vaughn lowery, mib: international, 360 magazine, Lexus, rc F, men in black

MIB: INTERNATIONAL F/ LEXUS RC F

Men in Black: International x Lexus

By Krishan Narsinghani × Vaughn Lowery

Lexus USA introduced a sexy new fleet of luxury vehicles (the 2020 RCF and RX F Sport) in Sony Pictures’ latest release, Men in Black: International, and 360 Magazine had the opportunity to attend the world screening in Los Angeles. This classic rebirth featured actors Tessa Thompson and Chris Hemsworth whizzing across the universe to fight off the villainous Hive. Subsequently, the duo are facing internal threats of their organization at the same time. MIB is action-packed, humorous and undoubtedly a family favorite – it sparkles!

After this film, you’ll definitely want to cop the heavily stylish RCF – not just for performance and technology – but because it’s bewitching. If looks could kill – WE DEAD!

Lexus Reveals Hoverboard

Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona.

Mark Templin, Executive Vice President at Lexus International said: “Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible. With this project we call ‘SLIDE’, we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn’t an easy process. We’ve experienced the highs and lows and have overcome a few challenges, but through mutual determination we have created a demonstration of our philosophy in design and technology to create Amazing in Motion.”

The Lexus Hoverboard project began 18 months ago through a collaboration with a team of scientists from IFW Dresden and evico GmbH, who specialize in magnetic levitation technology. Following extensive testing with pro skateboarder and hoverboard test rider Ross McGouran, in Dresden, Germany, the team were determined to push the hoverboard to its limits and conduct further tests within dynamic surroundings.

“I’ve spent 20 years skateboarding, but without friction it feels like I’ve had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It’s a whole new experience,” said pro skateboarder and hoverboard test rider Ross McGouran.

Since the Lexus Hoverboard was unveiled in June, testing has been carried out in a specially constructed hoverpark, combining elements from skate culture with technology within its architecture. Up to 200 meters of magnetic track was transported to Barcelona from the Dresden facility to lay beneath the hoverpark surface in order to create the dynamic test, offering Lexus the opportunity to demonstrate tricks no skateboard could ever perform, like travelling across water. Lexus has captured the final ride footage and released it as a film led by award winning director Henry-Alex Rubin.

The Lexus Hoverboard technology features two “cryostats”—reservoirs in which superconducting material is kept at -197 degrees through immersion in liquid nitrogen. The board is then placed above a track that contains permanent magnets. Dr. Oliver de Haas, evico CEO, said: “The magnetic field from the track is effectively ‘frozen’ into the superconductors in the board, maintaining the distance between the board and the track—essentially keeping the board hovering. This force is strong enough to allow the rider to stand and even jump on the board.”

The Lexus Hoverboard film called “SLIDE” features the high performance GS F and is part of the fourth project in the Lexus “Amazing in Motion” campaign series that showcases creativity and innovation from the Lexus brand.

About Amazing in Motion: “Amazing in Motion” is an inspiring set of global projects, created by Lexus International to showcase its imagination, innovation and design excellence.  It builds on the Lexus ambition to connect with the hearts, as well as the minds, of the consumer. SLIDE is the 4th in the series of the Amazing in Motion campaign. The previous campaigns can be viewed at: amazinginmotion.com

About evico GmbH: 
evico GmbH is a subsidiary of the Leibniz-Institute for Solid State and Materials Research Dresden (IFW), both based in Dresden, Germany. Evico develops superconducting magnetic bearings for industrial applications and transportation. IFW is a leading research institute in the field of material science that performs research from the fundamentals to applications.

About Ross McGouran: 
With his effortless style and huge bag of tricks, Ross has become one of the fastest and most engaging skaters around. Ross began skating 20 years ago on the concrete surfaces of his local skate park in the U.K. He came up quickly through the sponsored ranks due to his ability to skate anything—flying through every contest he entered. Ross is part of the Element Europe team. He is also a pro-rider for Vans Europe, travelling with them to countries such as Sri Lanka, China, New Zealand, Australia, and Spain.
Recent Career Achievements: 2009 and 2010 – 1st UK Champs, 2011 – 2nd UK Champs, 2012 -1st Vans DTSD Amsterdam, 2014 -1st Oslo Games.
Being sponsored by Vans & Element has given Ross a platform to showcase his talent, and magazines such as Sidewalk, The Berrics and Red Bull Skateboarding have been quick to seize on this; especially in the wake of the phenomenally successful “Hold it Down” video from 2013.

About Henry-Alex Rubin:
Upon graduating from Columbia University’s film program, Henry-Alex Rubin dove into filmmaking and was mentored by director James Mangold. Since then, Henry has made documentary films and broken into the commercial world, winning various awards along the way.  Recently, Henry collaborated with Chiat Day and Gatorade on Derek Jeter’s goodbye spot celebrating Yankees fans, the city of New York and the end of Jeter’s baseball career. The spot received worldwide acclaim and was featured as Adweek’s Ad of the Day, gaining over 9 million hits on YouTube. At the Cannes Lions 2015, Henry came away with a number of Lions, including a Gold in Film for his Gatorade “Made In NY” spot. He also swept the decks with his Burger King, “Proud Whopper” spot, taking home a phenomenal 9 Lions, including 3 Gold, 3 Silver and 3 Bronze across the categories.

Toyota Alludes to All-New 2020 Highlander

Toyota Partners with Brooklyn Artist to Create Illusion Ahead of NY Auto Show

Toyota has partnered with with augmented reality artist Michael Murphy to create an out of this world illustration that will have people guessing if what they are seeing is real at all. The 3D illusion of the fourth-generation 2020 Toyota Highlander will be debuted at the New York International Auto Show. as well as in the sky, projected on buildings throughout the city, on April 17.

Watch how it all came together in the time lapse video here.

The project took Murphy nearly 2 months to create in his Brooklyn studio. He painted each piece of the illusion by hand and later worked with a team to place the 200 pieces carefully to have them appear as if floating in air, reminiscent of a giant mobile.

The installation capitalizes on the design elements of the Highlander that will be sure to stand out. The piece captures the model’s power in a modern and sophisticated way.

Check out the 3D illusion in hidden areas all around New York City, online here, or on a livestream of the press conference here.

About Michael Murphy

Augmented reality artist Michael Murphy creates full-blown 3D illusions from pieces of paper and poster board. Ohio-born and working in New York City, Murphy’s “Perceptual Art” installations, can be seen around the world. His pieces play with viewers’ perception and forces them to investigate further.

Follow Michael Murphy on Social Media

Website I Instagram

Lexus IS 350 F Sport

By Tara McDonough × Vaughn Lowery

As of late, 360 MAGAZINE took a road trip from Los Angeles to Palm Springs in the new 2019 Lexus IS 350 F Sport. The Friday midday drive took around 3 hours with heavy traffic and the Lexus handled like a dream, providing a comfortable and quiet ride.

With a red carpet ready exterior combined with the public presentation and speed of a cheetah, the $53,000 2019 Lexus IS 350 F Sport effortlessly combines luxury and performance. The clear and alluring looking vehicle makes a bold statement for Lexus brand sedans. The vehicle is intuitive and dynamic with brakes that feel stronger and suspension that feels tighter.

PERFORMANCE

The IS 350 F Sport gets a combined 23 mpg city/hwy. It uses 4.3 gallons per 100 miles. With a 311 horsepower and 280 pound-ft of torque, the Lexus leaps across the pavement, while maintaining a smooth ride. The vehicle is fitted out with a 3.5-liter V6 24-valve, dual overhead cam, direct injection, adaptive variable suspension and variable timing intelligent wide intake and exhaust. It boasts an 8-speed sport shift transmission with driving modes such as ECO, normal, sport and snow. The visibility and force in a car this size is impressive combined with less road vibration and responsive brakes. Very reminiscent of the 2003 Infiniti G35, Lexus really does it all in this 2019 IS 350 F Sport.

EXTERIOR

The appearance of the IS 350 F Sport combines dark chrome with a pronounced mesh grille which pairs nicely with its large black 18’’ split 5-spoke wheels. The motorcar is a compact and speed oriented vehicle enhanced with triple beam headlights.

INTERIOR

The inside holds a geometric style allowing for a sturdy yet cozy appearance. The sharp black interior is matched with leather and imitation grain wood paneling. It’s bolstered F Sport seating is heated and ventilated as well. In addition to its leather stitching, the left and right positions of the steering wheel are manually heated as well. This model comes with the classic F Sport gauge which which is controlled by the tinge of a button. Back seats fold down for additional storage, making the IS 350 F Sport the only Lexus Sedan model with the option.

SAFETY & TECHNOLOGY

The Lexus IS 350 F Sport received government 5-Star Safety Ratings in Overall Vehicle Score, Frontal Crash, Side and Rollover. It owes its safety capabilities mainly to the technology implanted into it.

Just a few aspects of the Lexus’s technology which works to ensure the safety of passengers are it’s blind spot monitor with rear cross traffic alert, it’s intuitive parking assist and the Lexus Enform Safety Connect & Service Connect. Other mentionable features include the Lexus Safety System+ which includes a pre-collision system with pedestrian detection, high speed-dynamic radar cruise control, lane departure alert with steering assist and intelligent high beam headlights. This model also takes into account the safety of our environment with a Fuel Economy & Greenhouse Gas Rating of 5 due to it’s eco mode gas saver. Due to this feature the 360 team was able to race from Los Angeles to Palm Springs and back with animalistic stamina and no need to refill the tank.

The IS 350 F Sport Model also comes equipped with a Mark Levinson audio which includes a navigation System with 10.3-in Color Multimedia Display, Mark Levinson 15 speaker and 835 Watt, 5.1-channel Surround Sound Audio System. In addition to the audio package the model comes with voice command, siri eyes free and Scout GPS Link TurnStrem(™).

CONCLUSION

The Lexus IS 350 F Sport is a vehicle made for successful self-motivated individuals who have a strong appreciation for extremely dynamic vehicles while additionally having the capabilities to comfortably seat five. Nevertheless, Lexus truly has found a means to win back car enthusiasts with this newly imagined entry level sports sedan.

Pre-order now!

360 magazine, Lexus, is 350, f sport

360 magazine, Lexus, is 350, f sport

360 magazine, Lexus, is 350, f sport

Lexus NX 300 F Sport

By Jake Porter × Vaughn Lowery

Over the holiday season, we had the opportunity to traverse through NYC and the surrounding metropolitan areas with one of the auto industry’s most capable compact luxury SUVs. Due to its affordable base price, above average gas mileage, ergonomics and technology, the Lexus NX is an easy choice for many.

Value × Performance

Lexus carries a base price of $36,485 and features a 235-horsepower turbo-four engine, six-speed automatic transmission with front-wheel drive. Standard driver assistance features include a rearview camera, lane departure warning, lane keep assist, adaptive cruise control, automatic high beams, and a pre-collision system with pedestrian detection. In addition, one can add all-wheel drive for only $1,400. By upgrading to the NX F Sport (our model tested was approximately $49,000) the vehicle has select components to enhance handling, such as an F Sport-tuned suspension and Sport S and Sport S+ drive modes. Other features in this package include paddle shifters, aluminum pedals, special body panels and badges and front sport seats with enhanced bolsters for added side support. As far as acceleration capacity, the NX should easily offer enough power for the casual driver. The NX 300 (formerly known as the NX 200t) comes with a 235-hp turbocharged 2.0-liter four-cylinder engine, a six-speed automatic, and front-wheel drive. G-force sensors and adaptive cruise control set this vehicle apart from the other SUV’s on the market today.

The NX’s safety features are also top notch and include eight airbags, whiplash-injury lessening front seats, and a full array of available electronic safety systems such as lane departure alert and intelligent high-beam. With all newer Lexus models, it also includes the highly specialized and technologically advanced Lexus pre-collision Safety System. These safety features combined bring the NX to the top of its class.

Interior

Standard features on the interior of the NX include an infotainment system with an 10.3-inch display screen, Siri Eyes Free, Bluetooth, a Wi-Fi hot spot, an eight-speaker audio system, and satellite radio. A wireless device charger and heads-up display are a couple of great additional features. Not to mention, those scarlet red race-inspired designer seats and red stitched dash appointments. Of course, climate control as well as heated seats and steering are always winners during the winter months.

Comfort

Given the already generous backseat room in the car, the NX also includes power-folding rear seats. Additionally, the cabin is extremely quiet even at highway speeds which is a great feature especially for long road trips.

Technology

Newly offered Alexa, allows the driver to stream Amazon music, listen to audiobooks and control their living quarters via smart-home. Other capabilities includes their smartwatch to help lock and unlock vehicle as well as monitors their lent model’s speed and fuel levels. One of their most important and intuitive features is Direction Assist, allowing a friendly human exchange with an operator who can input addresses into your navigation while you pay closer attention to the road. And of course in this digitally renovated world, having someone to speak to while on a solo trip can be conducive with driver’s fatigue. On the other hand, for those introverts seeking a quiet more therapeutic ride, they can utilize the remote touchpad to interact with the SUV’s overall cerebrum.

Conclusion

The Lexus NX 300 F Sport is one-of-a-kind. Even in a overly-crowded compact SUV market, the Lexus NX still manages to push through into the limelight. With its interior loaded with technology and its bold exterior turning heads on the streets, this is a great purchase for anyone looking for a sporty yet roomy modern SUV. Moreover, if you don’t like being at the pump every week and being able to fit in a small parking spot within a metropolis – this is a MUST-BUY.

Lexus NX, 360 MAGAZINE

Lexus nx, 360 magazine

Lexus NX, 360 MAGAZINE

RADD x Power 106 at Rolling Loud

The Entertainment Industry’s Voice For Road Safety – entered the hip hop arena with its Power 106 partnership at the popular Rolling Loud festival. The statewide “Go Safely California” DUI Awareness campaign (http://gosafelyca.org)  encourages the bar-going demographic to plan ahead with a designated driver, ride share, Uber, Lyft or taxi, was positioned at the festival’s main entrance at Banc Of California Stadium Grounds, covering more than 100,000 attendees over the two day event. RADD® supporter Toyota, donated vintage Scion hats as giveaways to concert attendees visiting the RADD® booth to support responsible driving and road safety. Power 106 supported the “Go Safely California” campaign with radio spots voiced by popular morning drive time DJ, J Cruz and a social media integration.  Listen here.  See Rolling Loud event photos here.

RADD®, which stands for Recording Artists Against Drunk Driving, is on more than 53 college campuses in California with a combined student population of 1.3 million and three military bases with reach to over 55,000. The campaign is backed by a grant from the California Office Of Traffic Safety (OTS) through the National Highway Traffic Administration (NHTSA/USDOT).

RADD®’s peer-to-peer program that features music talent is designed to reduce DUI arrest and fatalities, by encouraging everyone to “plan ahead” with a round-trip designated driver, ride share, Uber, Lyft or taxi. RADD®’s message is “have fun, plan ahead.”  Drinking and driving is not an option.

There has been an uptick of DUI’s and road fatalities reported daily. With the holiday season upon us, we can realistically expect more.

The iconic “Friends Don’t Let Friends Drive Drunk” celebrity campaign was produced by RADD® and is the proud two-time recipient of the U.S. Department of Transportation’s prestigious Public Service Award and a Governors Highway Safety

Association honoree. RADD® is also the recipient of a 2016 Bulldog Not-for-Profit Awards bronze medal for Best Issue/Cause Advocacy Campaign.

Hyundai Invests in New Technology

Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business announced today its strategic investment in allegro.ai, a leading technology company specializing in deep learning (DL) – based computer vision. This partnership with allegro.ai will allow to speed up deployment of AI technology in many business areas. This will improve the quality of Hyundai’s products, thereby increasing customer satisfaction while creating a safer driving environment.

Founded in 2016, allegro.ai offers the first end-to-end DL lifecycle management solution focused on deep learning as it applies to computer vision. The company’s platform simplifies the process of developing and managing deep learning-powered solutions – such as autonomous vehicles, drones, security, logistics and others.

“Deep learning computer vision is one of the core technologies that can be applied to autonomous driving to navigate roads and make quick decisions in real-time – and allegro.ai is clearly an innovation leader in that field,” said Ruby Chen, Head of Investment at Hyundai CRADLE Tel Aviv. He added, “Our investment in allegro.ai is a further step in enhancing our presence in the Israeli market, a global leader of technological innovation in the fields of automation, artificial intelligence and deep learning. This is our fifth investment in an Israeli company and our activities will continue to grow the coming year”.

“We are proud to partner with Hyundai and share Hyundai’s belief that AI empowers the industry to provide greater road safety, autonomy, to better understand customers’ needs and to help broaden their experiences,” said Nir Bar-lev CEO and Co-founder of allegro.ai. “Whether a company is developing autonomous vehicles, drones, security, or other types of applications, allegro.ai makes it easy for them to manage their data-sets and build deep learning-based solutions while guaranteeing complete and confidential control of their data.

Check out their website HERE