Posts tagged with "tournament"

LIQUI MOLY remains loyal to Mercedes Cup

Lubricant specialist continues sponsorship of ATP tennis tournament in Germany.

The Pentecost weekend will see the start of this year’s MercedesCup. It marks LIQUI MOLY’s eighth year as premium sponsor of the renowned tennis event, which will take place in Stuttgart, Germany, from 8 to 16 June. There is method behind this far-sighted approach.

“Dependability and commitment are important constants in our relationships with customers, suppliers and advertising partners,” says LIQUI MOLY Managing Director Ernst Prost. “That’s why we generally opt for longer-term sponsorship commitments that – ideally – develop further.”

And this is exactly the case with the MercedesCup. The event, held at the Weissenhof tennis complex in Stuttgart, is constantly evolving. Although the felt ball was initially thrashed over the net on a clay court, the tournament has been played on grass since 2015. There is also motion as far as play is concerned: This year’s competition is very strong. In order to participate, players must occupy at least 55th place in the world rankings.

“Here, too, there are parallels with our company. Our product range too has changed and developed over more than 60 years. And when it comes to product and service quality, we’re always looking for the potential to get one tick better. This is what we demand of ourselves as a premium brand,” Ernst Prost emphasizes.

And just as LIQUI MOLY’s range of products and services is a very special one, the MercedesCup also occupies a very special place in the ATP World Tour: It is one of the few competitions held on lawn. The event is correspondingly popular with spectators and players alike.

This in turn generates great media interest: More than 100 journalists from all over the world will report on the tournament. As a brand with an increasing international share – LIQUI MOLY now generates more than 60 percent of its sales outside its home market of Germany – international sporting events are at the top of the list of communication vehicles for this medium-sized enterprise from Ulm. “As the most popular motor oil brand in Germany, we do not just want to be at the top in our domestic market: we want to be on top all over the world,” explains the Managing Director.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company sells its products in more than 120 countries and generated € 544 million in sales in 2018.

DeChambeau Dominates in Dubai

Bridgestone Golf Tour star Bryson DeChambeau continued his and the brand’s winning ways with a convincing 7-shot victory at the PGA European Tour’s Omega Dubai Desert Classic this weekend. The win is DeChambeau’s first ever title abroad and the 7th professional victory of his career. DeChambeau’s victory in Dubai complements a run of 7 wins on the PGA TOUR and 1 on the LPGA Tour over the last 5 months for Bridgestone.

Using Bridgestone Golf’s TOUR B X balls, ‘the golf scientist’ blew away the field in Dubai with prodigious driving and pinpoint approach shots throughout the week, on his way to finishing a record 24-under par for the tournament.  Starting the final round with a 1-shot lead, DeChambeau once again proved he’s one of the best closers in the game – firing an 8-under par 64 that included 7 birdies and an eagle to finish with the largest margin of victory in the event’s history.

“We are excited for Bryson to get his first-ever professional international win this weekend and his 4thworldwide victory in the last 7 months,” said Dan Murphy, President & CEO of Bridgestone Golf. “What the Bridgestone brand is experiencing at the Tour level right now is almost surreal.  When you add this Tour success to the incredible reception our brand received this past week at the PGA Merchandise Show, 2019 is shaping up to be a special year for Bridgestone Golf.”

DeChambeau switched to the TOUR B X in late 2017 after extensive experimentation revealed a significant impact on his driving, iron play, short game and putting.  He also wears Bridgestone’s new TOUR B FIT Glove featuring high-end Cabretta leather with FIT technology to ensure a soft feel, consistent grip and excellent durability.

The TOUR B golf ball series is a result of Bridgestone’s continued commitment to providing premium tee-to-green performance to players of varying swing types. Bridgestone owns over 800 golf ball patents and fully leverages the company’s heritage of excellence in polymer science worldwide to design the industry’s most cutting-edge golf balls.

For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and the entire Tour team that relies upon them, visit www.bridgestonegolf.com.

American Cut Pop-Up at the US Open

“The Quintessential New York Fall Kick-Off Social Event.”

I am thrilled to announce that LDV Hospitality and our Chef Partner Marc Forgione will be featuring American Cut onsite at the 2018 US Open as the official Steakhouse of the tournament, located at Arthur Ashe Stadium.

The restaurant will feature signature classics from American Cut’s menu, such as the OG 1942 Hotel Caesar, the Chili Lobster and the 40oz Porterhouse Steak, in addition to American cut cocktails and desserts.

Champions by American Cut is located within Arthur Ashe Stadium at the Club Level between Gate 3 and 4, and will be available to Courtside Box seat holders and Luxury Suite guests. Lodge and Promenade Subscription Series ticket holders may also purchase passes to access the restaurant for the duration of the Tournament.

August 27th – September 9th

OLYMPICS x LIVE STREAM

The Winter Olympics in South Korea may be 14 time zones removed from the Eastern Time Zone of the US — but 43% of Americans say they plan to watch NBC’s live streaming content during the Games, with only 48% saying they did not have such plans.

A big chunk of the country — 63% — say they will watch at least some coverage of the Games, which begin Friday, February 8.  That is double those who said “no” (31%) to watching any coverage.

“That is a healthy number of people turning to devices other than television,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute.   “You might call this the breakthrough year for streaming coverage making a big impact.”