Posts tagged with "tires"

Alejandra Villagra, Vaughn Lowery, illustration , tires, 360 MAGAZINE

Pirelli Introduces New Tires

PIRELLI INTRODUCES THE CINTURATO P7 ALL SEASON PLUS II
THE NEXT GENERATION OF TIRES SPECIFICALLY DESIGNED FOR THE NORTH AMERICAN TOURING MARKET

NEW TREAD COMPOUND AND AN OPTIMIZED FOOTPRINT HELP TO IMPROVE OVERALL WET PERFORMANCE

Pirelli today announced an update to their range of All Season tires designed for the North American touring market with the introduction of its new Cinturato P7 All Season Plus II.

Part of Pirelli’s Plus line of products, which are specifically designed to better meet the needs of drivers in the North American market, the Cinturato P7 All Season Plus II presents a new tread compound and an optimized footprint for improved behavior on wet surfaces. In particular, the new Cinturato P7 All Season Plus II showed an improved wet stopping distance.

Another area on which Pirellli’s engineers have focused to develop this new tire has been the wet handling and wet traction, while maintaining the tread wear, winter traction, noise, comfort, dry handling and steering performance of the previous generation.

The Cinturato P7 All Season Plus II is covered by a 70,000-mile limited tread wear warranty. The new Pirelli tire is now available in 30 sizes. The full 50 size range will be available in over the next few months.

Technical highlights include:

New Compound: A new functionalized polymer and increased silica content forms the new tread compound, which can also be found on the recently released Scorpion Verde All Season Plus II. This new compound delivers improved stopping distance in the Cinturato P7 All Season Plu II as well as enhanced overall performance in wet traction, handling and braking while maintaining the previous generation’s tread wear, winter traction, noise, comfort, dry handling and steering performance.

Optimized Footprint: A five percent larger contact area and optimized shape improves overall wet performance, braking and handling over the previous generation.

All Season Performance: The Cinturato P7 All Season Plus II is an extremely well-balanced tire that delivers high performance, low noise, and excellent handling.

www.pirelli.com

Pirelli, Puma, 360 MAGAZINE

PUMA × PIRELLI

Sports company PUMA unleashes the Replicat-X 1.8 Pirelli, a new sneaker with a quick lacing system which is inspired by one of the most iconic turbo engines in motorsport shistory to take the track to the street.

The Replicat-X 1.8 Pirelli takes on the ferocity and form of a modern supercar, inspired by motorsports heritage, to transform it into the fastest footwear in the entire collection.

The build up upper offers more layering with a booty construction, which makes the Replicat-X 1.8 Pirelli comfortable for a stroll around the track. The body kit of the shoe features an “oversized” wraparound full rubber outsole with Pirelli’s unique CINTURATO Blue tread pattern used to generate maximum traction during wet races. This gives it a distinctive, racing-inspired look, sits low to the ground and has an even more comfortable molded sock liner.

A quick lacing system provides faster acceleration to kick off the day without worrying about tying your shoes. Fast as a super car, the upper features a perforated mash vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

The PUMA Replicat-X 1.8 Pirelli will be available in stores right now in PUMA Black-Luminous Purple-Sunny Lime, PUMA White-Peacoat-Limepunch and Gray Violet-Sunny Lime-Palace Blue.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

PIRELLI

Pirelli was founded in 1872 and is now one of the world’s leading tire-makers, specializing exclusively in tires for cars, motorbikes and road bikes, as well as associated services. Pirelli enjoys a unique space in the High Value tire sector, thanks to products with advanced technological content, which have obtained more than 2700 homologations in partnership with the world’s most prestigious car manufacturers. Pirelli is constantly engaged in cutting-edge research and development, re-investing 6.1% of its High Value revenue, in order to maintain the highest levels of performance, safety, and environmental respect. Pirelli has been active in motorsports since 1907 and from 2011 has been exclusive supplier to the Formula 1 World Championship, recently renewing until 2023. Pirelli will also be exclusive supplier to the World Rally Championship from 2021 to 2024.

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Lexus Performance Driving School, Vaughn Lowery, helmet, 360 MAGAZINE

How Helmets Can Save Your Life (And Face)

Helmets have been proven to be effective at reducing a person’s risk of head injury or death in the event of a motorcycle or ATV accident. There are numerous ATV accessories you can get for your ride, but the one you do not want to go without is a helmet. Some states may not have laws requiring motorcyclists to wear helmets, but even if that describes your state, you still need to wear one at all times while on a bike. It may just save your life. The next time you find yourself scrolling through ATV tires online, take some time to make sure your helmet is good to go.

Protecting Your Head

The purpose of a helmet is to absorb some of the impact of a collision. In the event you hit the ground, your skull would otherwise take on the full impact. This can lead to traumatic brain injury or even death. A relatively small collision where you were traveling slower than 15 miles per hour can still result in serious injuries without the proper protective gear in place.

Keeping Your Eyes on the Road

A helmet is also good for focusing your attention. A helmet will limit the amount of wind force and noise that comes blowing in your face. With less wind in your ears, you should be able to better hear the cars around you. Similarly to driving, you need to know what other drivers are doing so that you can anticipate anything out of the ordinary. You should also look into purchasing a helmet that will keep sun glare out of your eyes so that you do not hamper your vision.

Safeguarding Your Face

Your skull is not the only thing at risk during a motorcycle or ATV collision. Your jawbone, eyes and nose are also at risk. A lot of riders do not want to wear a helmet because they worry about how it will make them look.

They may also fret about helmet hair once they reach their destinations. However, it is better to go out with friends with helmet hair than a smashed nose. Plus, you can definitely find some stylish helmets that will go splendidly with your ensembles.

Saving Your Life

Caring about your looks is certainly one good reason to wear a helmet. However, the main reason to wear a helmet is that it could potentially save your life. Hundreds of people lose their lives every year because they should have worn a helmet while riding a motorcycle or ATV. You do not have to fall into those statistics. You deserve to get to where you are going safely. A good helmet may cost a bit of money, but it is a worthwhile investment. You will be glad you have a helmet should you ever end up in an accident.

There are numerous helmets available online. You do not even have to search for something as specific as Kenda K587 Bear Claw HTR Front Tire. Just search for “helmet,” and you will soon find something that looks great and keeps you protected.

Pirelli, Audi, 360 MAGAZINE

PIRELLI × 5G NETWORK

PIRELLI: DEVELOPS WORLD’S FIRST TIRES THAT INTERACT WITH THE 5G NETWORK

CYBER TIRE DETECTS AND TRANSMITS INFORMATION RELATED TO LESS THAN OPTIMAL ROAD SURFACE CONDITIONS TO THE VEHICLE AND OTHERS NEARBY THROUGH THE NETWORK

Pirelli is the first tire company in the world to transmit information detected by intelligent tires regarding the road surface via the 5G network. The company presented the “World-first 5G enhanced ADAS (Advanced Driver Assistance Systems) services” use case. The demonstration took place during “The 5G Path of Vehicle-to-Everything Communication” event organized by the 5GAutomotive Association, of which Pirelli is a member.

Pirelli, Ericsson, Audi, Tim, Italdesign and KTH together staged a demonstration that took place on the roof of the Lingotto building showing how a vehicle equipped with the sensor-fitted Pirelli Cyber Tire and connected to the 5G network was able to transmit the risk of aquaplaning detected by the tires to a following car. This was thanks to 5G’s ultra-high band and low latency.

The tire is the only point of contact between the vehicle and road and, thanks to the technology which Pirelli is perfecting, it communicated with the vehicle, driver and, was transmitted by 5G, with the entire roadway infrastructure. The Pirelli Cyber Tire, equipped with an internal sensor, will, in the future, supply the car with data relative to the tire model, kilometers clocked, dynamic load and, for the first time, situations of potential danger on road surfaces, from the presence of water to poor grip. This information will enable the car to adapt its control and driving assistance systems, greatly improving the level of safety, comfort and performance. In addition, it will provide the same information to other cars and the infrastructure. Thanks to the potential of 5G, Pirelli is able to place the tire inside a wider communication context which involves the enter ecosystem of on-road transportation, actively contributing to the development of solutions and services for future mobility and systems of autonomous driving.

This year Pirelli also presented its Italia Track Adrenaline, a product for lovers of track days, which includes a line of sensor-fitted P Zero Trofeo tires. Track Adrenaline is a true track engineer in virtual form, which monitors tire pressure and temperature in real time and combines this information with telemetric data to provide the driver indications and suggestions on how to improve his or her on-track performance.

The “sensoring” of tires is an integral part of Pirelli’s “Perfect Fit” strategy, focused on the development of “tailor made” products and services to meet the needs of carmakers, fleets and drivers in general, with a view to the future and the changes underway in mobility.

HRE performance wheels, 360 MAGAZINE, automotive news

HRE WHEELS

UNVEILS NEW FLAGSHIP TWO-PIECE FORGED WHEEL SERIES S1SC

The new Series S1SC line features stronger and lighter two-piece forged wheels utilizing proprietary forged rim barrels.

HRE Performance Wheels, a company known for making wheels with the utmost style, quality and exclusivity, has added a major product platform to its forged wheel lines with the introduction of the Series S1SC two-piece wheels. The Series S1SC is the first two-piece forged wheel line from HRE and offers greater stiffness, reduced mass, higher concentricity and eliminates the air seal required of traditional three-piece wheels.

The S1SC is the first wheel line to utilize HRE’s new proprietary one-piece forged barrel, named FMR™ (Forged Monoblok Rim). The S1SC wheels feature aggressive styling similar to the Monoblok P1SC and employ multiple technical design features for increased stiffness and reduced mass. In typical HRE fashion, particular attention was paid to spoke details, including intersection points and the fastener flange surfacing. The S1SC FMR™ barrel is launching with a clean contemporary profile, but the design and forged/machined construction methodology allow for future variations incorporating other styles such as vintage J-style flange lips.

“HRE is focusing a lot on advanced materials and technology at the moment, but we are also always looking at ways to improve our core forged products,” said HRE President and CEO, Alan Peltier. “This new two-piece forged wheel platform allows us to offer the modular styling of a traditional 3-piece wheel, while improving performance and quality across every metric, and the Series S1SC is only the first of many new forged wheel series that will incorporate the new FMR™ barrel.” 

The Series S1SC wheels feature four different styles including a mesh wheel (S101SC), V-spoke (S104SC), split five-spoke (S107SC) and Y-spoke phone dial (S111SC). The Series S1SC initially will be available in limited fitments for 20-inch and 21-inch diameters for high performance cars, followed by additional designs, diameters and applications in the near future. 

HRE Series S1SC wheels are available for order now at www.HREWheels.com and at authorized HRE dealers. First deliveries will start in Q1 of 2020.

pirelli, 360 MAGAZINE, tires,BMW, M8

CUSTOM-MADE PIRELLI P ZERO FOR THE NEW BMW M8

Pirelli and the BMW Group continue in their long-standing successful cooperation. The most recent project being the custom-made variations of Pirelli’s ultra-high-performance P Zero tire for the new BMW M8.

This individual version of the P Zero was the result of the close cooperation between the development and testing departments of Pirelli and the BMW Group over several years. Applying Pirelli’s Perfect Fit philosophy, a unique version of the P Zero was tailored to the specific driving characteristics of the BMW M8. It is precisely tuned to the chassis and characteristics of the M8 variants, which the BMW Group offers as a coupé and a convertible. The new BMW homologated tires, marked accordingly on the sidewall, have the following dimensions: P Zero 275/35 ZR 20 (front axle) and P Zero 285/35 ZR 20 (rear axle).

Compared to the original P Zero, the variant specified for BMW delivers better performance in terms of lap time, dry handling, wet handling, consistency, braking performance, straight hydroplaning, lateral hydroplaning, weight, comfort, noise and mileage. By doing so, the custom-made P Zero significantly contributes to the BMW M8’s ability to perform to it’s full potential.

The new BMW M8 Coupé and the BMW M8 Competition Coupé, an even more powerful and luxurious version of this high-performance sports car, offer exclusive driving experiences on the road and on the racetrack. The new BMW M8 Convertible and BMW M8 Competition Convertible are available for open-drive enthusiasts. The high-performance Convertible offers an even better balance between comfortable everyday practicality and performance inspired by motorsport.

All models are powered by a 4.4-liter V8 biturbo gasoline engine. The Competition models are equipped with 460 kW/625 hp. The top speed of all models is 250 km/h. (155 mph)

In order to adapt the P Zero’s performance characteristics to the driving characteristics of BMW vehicles, Pirelli engineers modified the tread pattern of the tire, among other things, in order to optimize the noise level while rolling. This also results in an even stronger grip and excellent wet performance. To achieve the best possible balance between the front and rear axles of the vehicle, the engineers used different layer constructions in the carcasses for the front and rear tires. The front tire has a symmetrical carcass structure, while the rear tires have an asymmetrical structure. In conclusion, the custom-made variants of the P Zero achieve optimum performance on the BMW M8.

PIRELLI DEBUTS 18-INCH TIRES

Marking a revolution in Formula 1 history, Pirelli‘s newest 18 inch tires were seen in action yesterday during a special 2020 Formula 2 demonstration at Monza with Jean Alesi behind the wheel. These tires will be used in Formula 2 next year, paving the way for a brand-new look in Formula 1 starting in 2021.

Following Alesi’s lap, the iconic tire brand unveiled its 18-inch Formula 1 tire which will be put to the test for the first time at Paul Ricard this Thursday and Friday. Formula One Managing Director Ross Brawn, FIA Single Seater-Commission President Stefano Domenicali, FIA Formula 2 Championship CEO Bruno Michel and Pirelli’s Head of F1 and Car Racing Mario Isola were in attendance.

According to Isola, “The eye-catching demonstration run with the new 18-inch tires at Monza, courtesy of a legendary driver who will always be associated with this track, provided a fascinating glimpse of a future that will be with us before we know it. The link between Formula 2 and Formula 1 have never been closer, symbolized by this latest demonstration and display at our home circuit. Now we look forward to track testing some 18-inch Formula 1 prototypes for the first time next week in France.”

PIRELLI × PORSCHE PARADE

PIRELLI SUPPORTS THE PORSCHE CLUB OF AMERICA IN CELEBRATION OF ITS 64TH ANNUAL PORSCHE PARADE

 

Pirelli will be once again supporting the Porsche Club of America annual parade, now in its 64th year, by sponsoring the Welcome Party to kick-off the week’s events. This year, the legendary Porsche Parade will take place in Boca Raton, Florida from July 21-27.

As a powerful and prestigious tire brand that has become an icon of excellence, Pirelli has continued developing as well as producing tailor made tires for Porsche since 1982 including the P Zero, Scorpion and Pirelli’s Collezione tires – which will be on display at the Pirelli stand during the parade for Porsche Club members to learn about and immerse themselves in the many Pirelli products available in America.

“It is a pleasure for Pirelli to participate in the historic Porsche Parade and continue to strengthen the partnership it has built with the Porsche Club of America, the largest single-brand club in the world,” stated Marco Crola, CEO of Pirelli Tire North America. “Pirelli is the absolute world leader in the prestige segment, claiming 50% of the market. For us, prestige means bespoke tires that contain state-of-the-art technology on the inside but are also closely focused on the individual needs of the customers who will eventually drive them. Including, of course, Porsche owners. The two brands are aligned on many levels and we hope to work together for many years to come.”

The Porsche Parade is Porsche Club of America’s signature annual event and is exclusive to club members only – over 1,500 from all over North America. In addition to the parade, attendees can experience competitive events, tours, an art show, and other social gathering opportunities.

“Pirelli continues to be a longstanding fixture at the Porsche Parade, our most coveted event,” stated Vu Nguyen, Executive Director at Porsche Club of America. “Always with an exciting surprise in store, Pirelli will greet eager attendees at the Welcome Party to officially kick-off the weeklong event.”

This year, the Porsche Parade will be held at the Boca Raton Resort & Club in Boca Raton, Florida. For more information on the Porsche Parade visit Pirelli or the official Porsche Parade website. 

PIRELLI × TRANS AM × SVRA

PIRELLI, TRANS AM AND SVRA RENEW AGREEMENTS UNTIL 2024

 

Pirelli Tire North America and the Trans Am Series have renewed their partnership until the end of 2024, with the Italian tire company as presenting partner for America’s Road Racing Series.

At the same time, Pirelli has also extended its agreement with SVRA (Sportscar Vintage Racing Association) for the same period as the ‘Official Street Tire of SVRA’. SVRA, the largest vintage racing organization in the United States open to virtually any vintage or historic race car, will share a number of key dates with the Trans Am Series as part of the ‘Speed Tour’.

The recent five-year extension between Pirelli and the Trans Am Series comes off the back of the current three-year agreement that lasts until the end of this year. As a result, Pirelli will continue to be the presenting sponsor as well as official tire supplier to one of the best-known road racing championships in the United States, which is rooted in popular culture as well as motorsport.

The Trans Am Series has been thrilling fans and drivers alike since 1966, with a range of classes that include production-based entries up all the way up to the iconic 850 plus horsepower TA Class. This complements Pirelli’s road to track philosophy perfectly, in which the lessons learned on circuits are put into practice on road car tires. Pirelli will continue to supply the entire Trans Am field, including a purpose-built competition tire for the TA and TA2 classes, enabling the drivers to get the very most out of their cars while spectators enjoy a magnificent show that highlights the very best of American racing.

Ultra-high performance and competition is at the very heart of Pirelli, which celebrates more than 110 years of motorsport and recently renewed its exclusive partnership with Formula 1. In addition to supplying more than 220 car racing championships worldwide, Pirelli is one of the companies that invests most into research and development through motorsport in order for the competition product to be as closely aligned to road car tires as possible.

Consequently, Pirelli and Trans Am are currently testing 18-inch tires for the headlining TA class, which may be adopted from next season, bringing the tires used on the track even closer to those on the road. In a similar move, Pirelli is introducing 18-inch tires to F1 in 2021.

Pirelli North America Chief Executive Officer, Marco Crola, said: “We’re delighted to renew this relationship for a championship that’s at the heart of American automotive culture, with extremely close racing and very high standards of driving. As well as providing great entertainment, this agreement enables us to reinforce our links with iconic American car manufacturers, and further enhance the connection between road and track with our high-technology P Zero products. This same technology is also seen in our Pirelli Collezione tires for classic cars, which combine classic looks with modern know-how, underlining the importance of the SVRA series to our portfolio as well.” 

Trans Am Series President John Clagett added: “It’s a pleasure for us to extend the partnership with Pirelli, which is an extremely popular move among drivers and teams as well. Pirelli is an iconic brand that stands for performance and style, with a commitment to competition and technical excellence that fits in perfectly with our own.”

Tony Parella, SVRA President and Chief Executive Officer, commented: “The renewal of the partnership with Pirelli is an ideal match for SVRA, given our mutual commitment to support and promote vintage racing by providing our drivers with tires that are perfectly suited to the needs of their classic cars that are still driven flat-out in close competition.”

On the road, the Pirelli Collezione range features high-technology tires for classic cars, which are specifically designed to enhance the original driving dynamics of these cars.

Pirelli × Carl Lewis

“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.

The fortunate launch of the ‘Power is nothing without control’ campaign depicted by Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes – an image which has become legendary. The photograph, taken in Texas in 1994 and an icon of advertising creativity, conveys a message that has lasted through the years because it is rooted in the product, the tire, and at the same time able to go beyond the limits of the material: in a car, as in life, “power is nothing without control”. A timeless reflection whose interpretations are inexhaustible because it has left it to the men and women of every era to find a point of balance between two seemingly contradictory elements.

This exercise in synthesis also involves the three American authors involved in the Pirelli’s 2018 Annual Report – Adam Greenfield, Lisa Halliday and J.R. Moehringer – with each proposing a personal interpretation of power and control in spheres also related to Pirelli: technology, sport and culture.

For Adam Greenfield, in a piece centered on technology, “the distinction between power and control ranks among the central challenges of our time. Our Promethean technologies offer us more and more power by the day, but the plain fact is that we haven’t yet learned how to control them.”

J.R. Moehringer, in his story dedicated to sport, writes: “We all make the mistake now and then of thinking the great athletes, actors, painters, doctors, entrepreneurs, et al., are gifted with special powers. In fact everyone has special powers. The ones who succeed are the ones who find ways of achieving durable, consistent control over their powers.

In “Hurrying Slowly”, a reflection on art and culture, Lisa Halliday states: “Art is a journey, a distance traveled by the consciousness. This is true for both artist and viewer, performer and audience, writer and reader. The power that propels such a journey is nothing without control because control is what harnesses artistic potential and directs it.

A video made by the Young&Rubicam agency, which 25 years ago came up with the Carl Lewis campaign, accompanies the three authors’ works. It depicts power as an interior force that pushes man to always go beyond and control as an indispensable factor in the achievement of any goal. The concepts contained in the video are also illustrated through a series of photographs that enrich the print version of the Annual Report.

“Power is nothing without control”: a story a quarter of a century old

The photograph of Carl Lewis with the headline “Power is nothing without control” opened the way for an advertising campaign that was so successful that to this day it continues to identify Pirelli.

Following on from Annie Leibowitz’s photograph, the following year Gerard di Thame directed a TV commercial in Carl Lewis runs a mad race full of special effects across the New York skyline. The final race’s images reveal the secret: the sole of Carl Lewis’s foot engraved with the tread pattern the Pirelli P6000 tire.

Pirelli entrusted its image to Carl Lewis until 1996. The following year, the French athlete Marie-José Pérec, then the fastest woman in the world, takes his place. The Pirelli commercial is set in a place of ice and lava with sea monsters, molten flows and other dangers from which the sprinter manages to escape once again wearing the tread of a Pirelli tire.

Then, 1998 was the year of Ronaldo, whose image from behind on the statue of Christ the Redeemer in Rio de Janeiro becomes an instant icon even outside the advertising world.

Pirelli Annual Report from culture to innovation

Since 2010, Pirelli’s Annual Report has undergone a transformation – thanks to the contribution of personalities from the worlds of art and culture of international standing – from “simple” reports to communication tools able to recount through different forms a year of company life. The 2010 Annual, for example, was illustrated with student photographs, inspired by the theme of sustainability, from Naba di Milano, while the following year, Pirelli’s Annual Report was enhanced with 18 illustrations by the graphic artist Stefan Glerum. In 2012, New Yorker cartoonist Liza Donnelly enriched the Annual Report and in 2013, instead, the author and screenplay writer Hanif Kureishi engaged ten young international talents to rework the idea of the “wheel” in the“Spinning the Wheel” project. In 2014, “street art” took centre stage in Pirelli’s Integrated Annual Report, with works from Brazil’s Marina Zumi, Germany’s Dome and Russia’s Alexey Luka, assembled into a single pyramid shaped display at Pirelli HangarBicocca. The next year Pirelli called upon the Russian artist Pokras Lampas, an exponent of modern calligraphy, to interpret the value of being “unique” through two things: handwriting and fingerprints. The volume was entitled “Every Mark is Unique”. In 2017, in conclusion, Pirelli wanted to use the Annual Report to tell the story of the company’s digital transformation in “Data meets passion”, flanking Pirelli’s own story with those of those of five 4.0 artisans who used digital technologies to grow their companies. The volume’s artistic and literary content was the work of artist Emiliano Ponzi and three internationally recognized writers: Mohsin Hamid, Tom McCarthy and Ted Chiang.